The True-Luxury Global Consumer Insight (7th Edition)

BCG
arc beats above · slides in the middle · loops below · scroll → 5 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

26
every slide · same image gating as the playbook
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Slide 1
front_matter
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front_matter
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The slide uses a table-like structure to compare research parameters across 2019, 2020, and 2021 editions.establish_context
Open slide detailBeat · The Facts (What)Loop · Golden Circle
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The slide uses a Venn diagram to show the intersection of two partner groups.establish_context
Open slide detailBeat · The Facts (What)Loop · Golden Circle
05
The slide serves as a contact directory/expert network showcase.other
Open slide detailBeat · The Facts (What)Loop · Golden Circle
06
The slide uses a simple 3-column layout to structure industry insights.summarize
Open slide detailBeat · The Facts (What)Loop · Golden Circle
07
front_matter
Open slide detailBeat · The Facts (What)
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The chart segments the luxury market into 'Personal' and 'Experiential' components, showing their relative shares and growth trajectories.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
09
The chart uses a stacked bar format to show the shift in market share across four generational cohorts.quantify_impact
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
10
The slide uses a pyramid visualization to categorize luxury consumers by spending threshold.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
11
The slide uses stacked bar charts to visualize survey data regarding consumer spending intentions post-COVID-19.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
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front_matter
13
transition
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The slide highlights a shift in luxury spending patterns post-pandemic, with US consumers showing strong growth.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
15
The slide uses a stacked bar chart for historical data and a bubble/distribution chart for survey expectations.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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transition
Open slide detailBeat · The Implications (So What)
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summarize
Open slide detailBeat · The Implications (So What)Loop · Aha Moment
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The slide uses a funnel-like visualization to show conversion from awareness to in-game purchase to physical purchase.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Aha Moment
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transition
Open slide detailBeat · The Implications (So What)
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Contains two charts: a stacked bar chart for channel mix and a waterfall chart for market growth contribution.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Before After
21
The slide uses a stacked bar chart for regional importance of multi-channel and a horizontal bar chart for specific feature expectations.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Before After
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The slide uses a combination of a horizontal bar chart for service demand and a secondary bar chart for personalization types, with annotations for year-over-yeanalyze_data
Open slide detailBeat · The Implications (So What)Loop · Before After
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transition
Open slide detailBeat · The Action (Now What)
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The slide uses a funnel-like visual to connect awareness to conversion behavior.quantify_impact
Open slide detailBeat · The Action (Now What)
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other
Open slide detailBeat · The Action (Now What)
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summarize
Open slide detailBeat · The Action (Now What)