Livestreams highly relevant for US and Chinese luxury consumers and proving to be a high "conversion" tool (about 70% on average)
The True-Luxury Global Consumer Insight (7th Edition) · page 24 of 26
The slide uses a funnel-like visual to connect awareness to conversion behavior.
Consulting deck · data_table · quantify_impact · overcrowded density
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Slide schematic 6/8
callout 0/1 chart 2/2 metric 0/1 paragraph 2/2 source-note 1/1 title 1/1
2 without position callout 1 · metric 1
calloutmetric · primary
Components 8
callout bar-stacked-100pct bar-stacked-100pct primary paragraph paragraph source-note headline
Tools 6
Action Titles slide · 90%
Title quotes the conversion stat: 'high conversion tool (about 70% on average)'
Annotation slide · 85%Callout: '70% of respondents purchased during/after, no group below 60%'
Chart Selection Guide slide · 70%Two-question side-by-side: horizontal yes/no bars + stacked-by-country bars
Data-Ink Ratio slide · 70%The slide features a data-heavy table and charts, illustrating a high data-ink ratio.
Small Multiples slide · 75%Same stacked-bar question repeated across Europe/US/China/RoW
Von Restorff Effect slide · 80%Large 46%/54% and 43%/27% circle callouts dominate
Metrics 1
Frameworks 0
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No frameworks
No framework match is anchored to this slide.