1 out of 2 true luxury consumers, among the 39% aware, has bought luxury in-game items and, out of them, 86% purchased the corresponding physical version
The True-Luxury Global Consumer Insight (7th Edition) · page 18 of 26
The slide uses a funnel-like visualization to show conversion from awareness to in-game purchase to physical purchase.
Consulting deck · data_table · analyze_data · dense density
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Slide schematic 5/6
callout 1/1 chart 2/2 disclaimer 1/1 metric 0/1 title 1/1
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metric · primary
Components 6
primary bar-stacked bar-stacked disclaimer primary headline
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Action Titles slide · 90%
Title gives the headline funnel: 1 in 2... 86% bought physical
Annotation slide · 80%Green callout 'Effective both as alternative stream of income and marketing tool'
Data Story Arc slide · 70%The components show 'chart/bar-stacked: Purchase behavior funnel' which implies a data story arc
Visual Hierarchy slide · 70%Funnel-shaped flow from awareness % to in-game purchase to physical purchase
Von Restorff Effect slide · 80%Big '39%' '86%' circles dominate visual
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