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Accenture · consulting-deck

Future-proof ad sales: The new transformation imperative

22 pages · 5 arc beats · 5 loops

Consulting-Deck Download JSON
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Future-proof ad sales: The new transformation imperative

Accenture
arc beats above · slides in the middle · loops below · scroll → 5 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 19 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 8 slides 100% 8/8 slides 100% 8/8 slides · 51 hits 75% 6/8 slides 100% 8/8 slides · 29 hits
— 0/8 slides
100% 8/8 slides 100% 8/8 slides Problem & Complication 3 slides 100% 3/3 slides 100% 3/3 slides · 19 hits
— 0/3 slides
100% 3/3 slides · 7 hits
— 0/3 slides
100% 3/3 slides 100% 3/3 slides Solution & Approach 6 slides 100% 6/6 slides 100% 6/6 slides · 48 hits
— 0/6 slides
100% 6/6 slides · 14 hits 16.7% 1/6 slides · 2 hits 100% 6/6 slides 100% 6/6 slides Evidence & Proof 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits
— 0/1 slides
100% 1/1 slides · 5 hits 100% 1/1 slides · 2 hits 100% 1/1 slides 100% 1/1 slides Impact & Next Steps 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
100% 1/1 slides · 3 hits
— 0/1 slides
100% 1/1 slides 100% 1/1 slides

Slide inventory

22
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
front_matter
Open slide detail
03
establish_context
Open slide detailBeat · Situation & ContextLoop · Why Now
04
quantify_impact
Open slide detailBeat · Situation & ContextLoop · Why Now
05
The chart uses a 3D perspective line graph to compare two time-series datasets.analyze_data
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
06
The chart uses a 3D perspective line graph to illustrate the crossover point in 2018.analyze_data
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
07
The slide compares ad market decline vs digital increase in ad mix across three recession periods.analyze_data
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
08
The chart uses a 3D perspective effect to display trends in advertising spend share.analyze_data
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
09
The chart is a 3D area chart showing the decline of traditional media (blue) and the relative stability/growth of digital (purple/magenta).analyze_data
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
10
The slide serves as a transition or summary of market trends leading into a strategic question.transition
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
11
The slide uses isometric 3D illustrations of data dashboards and mobile devices to convey a digital/tech-forward theme.transition
Open slide detailBeat · Problem & ComplicationLoop · Iceberg
12
Figure 6 in the deck.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Iceberg
13
The slide uses a rhetorical question to bridge the previous discussion on past failures to the upcoming solution framework.transition
Open slide detailBeat · Problem & ComplicationLoop · Iceberg
14
recommend
Open slide detailBeat · Solution & ApproachLoop · Quick Win Big Bet
15
The visual uses a 3D cube-based illustration representing modularity or digital transformation.transition
Open slide detailBeat · Solution & ApproachLoop · Quick Win Big Bet
16
The slide uses a 2D axis (High Intimacy vs High Scale) to frame six strategic initiatives.present_framework
Open slide detailBeat · Solution & ApproachLoop · Quick Win Big Bet
17
present_solution
Open slide detailBeat · Solution & ApproachLoop · Quick Win Big Bet
18
present_solution
Open slide detailBeat · Solution & ApproachLoop · Quick Win Big Bet
19
The slide presents two distinct strategic pillars (05 and 06) as part of a larger transformation imperative.summarize
Open slide detailBeat · Solution & ApproachLoop · Quick Win Big Bet
20
The slide uses a maturity model to guide companies in identifying their current state and prioritizing transformation initiatives.present_framework
Open slide detailBeat · Evidence & ProofLoop · Maturity Curve
21
summarize
Open slide detailBeat · Impact & Next StepsLoop · Maturity Curve
22
front_matter
Open slide detail