Since then, digital spend has surged while non-digital continued to decline. Digital eventually overtook non-digital in 2018.
Future-proof ad sales: The new transformation imperative · page 6 of 22
The chart uses a 3D perspective line graph to illustrate the crossover point in 2018.
Consulting deck · industry_trends · analyze_data · dense density
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Action Titles slide · 70%
Callout states 'Digital eventually overtook non-digital in 2018'.
Annotation slide · 82%Inline labels on the lines name 'Digital advertising' and 'Traditional advertising'.
Chart Selection Guide slide · 85%Two-line time series (1999-2020) is the right choice for trend-crossing story.
Chart Selection Guide slide · 50%chart/line: Line chart showing digital vs traditional advertising spend from 1999 to 2020
Contrast Principle slide · 88%Blue 'Digital' vs purple 'Traditional' lines crossing in 2018.
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