However, basing advertising revenue forecasts purely on GDP recovery misses the full story of how the current environment has affected ad spend and where the advertising market is headed in the near future.
Future-proof ad sales: The new transformation imperative · page 8 of 22
The chart uses a 3D perspective effect to display trends in advertising spend share.
Consulting deck · industry_trends · analyze_data · dense density
Slide locked Sign in to view
Slide schematic 4/6
callout 0/1 chart 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
2 without position callout 1 · metric 1
calloutmetric · primary
Components 6
callout line primary paragraph source-note action-title
Tools 3
Action Titles slide · 65%
Title says GDP-only forecasts miss the story.
Chart Selection Guide slide · 50%chart/line: Share of advertising revenue in the US 2019-2024: digital, TV, and other, North America and Europe
Concrete Language slide · 72%Quotes '68% by 2024 (up from 55% in 2019)' digital share.
Metrics 1
Frameworks 0
∅
No frameworks
No framework match is anchored to this slide.