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Contrast Principle
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Uses a gap analysis approach to identify market opportunity by comparing consumption share to spend share.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · First LayerLoop · So What Cascade1 hit
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The chart illustrates a shift from broad, low-frequency broadcasting (Facebook) to narrow, high-frequency interaction (WhatsApp, Snapchat, WeChat).2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Pivot1 hit
41
This slide illustrates the 'unbundling' trend in mobile software, moving from monolithic platforms to specialized apps.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Pivot1 hit
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2014 Bond Cap Internet Trends 20142014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Before After1 hit
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Uses a contrast between traditional brick-and-mortar (Piggly Wiggly) and modern delivery models (Instacart, Amazon Fresh).2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Before After1 hit
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Slide from a KPCB presentation.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper Layer1 hit
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The slide uses a timeline-like comparison to show the increase in sensor counts in smartphones.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Pattern Hunter1 hit
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2014 Bond Cap Internet Trends 20142014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Before After1 hit
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Uses a before-after framing to contrast physical service interaction with digital self-service.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Before After1 hit
80
2014 Bond Cap Internet Trends 20142014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Before After1 hit
81
Uses a 'before-after' framing to contrast a problem with a digital solution.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Before After1 hit
82
The slide contrasts a text-heavy, limited-functionality interface with a rich, visual, and interactive interface.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Before After1 hit
83
Uses a contrast-pairs framework to highlight the shift from complex hardware to intuitive voice interaction.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Deeper LayerLoop · Before After1 hit
102
Uses a before-after framing to contrast legacy hardware with modern software interfaces.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · ImplicationsLoop · Before After1 hit
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The slide uses a simple binary classification (New vs Old) to contrast modern streaming adapters with legacy gaming consoles.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · ImplicationsLoop · Before After1 hit
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Part of the KPCB Internet Trends deck.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · ImplicationsLoop · Pivot1 hit
108
The slide uses a 'before and after' framing to illustrate the shift in user behavior and interface design.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · ImplicationsLoop · Pivot1 hit
121
The slide uses side-by-side screenshots to visually prove the personalization thesis.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · Implications1 hit
125
The slide highlights the shift from linear TV dominance to multi-device, time-shifted consumption.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · ImplicationsLoop · Tale Two Worlds1 hit
132
Data source: comScore, 3/14. Slide 131 from KPCB deck.2014 Bond Cap Internet Trends 2014 · Mary Meeker
Consulting deck VC research Beat · ImplicationsLoop · David Goliath1 hit
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The chart highlights the affordability gap for smartphones in developing markets compared to developed ones.2016 Bond Cap Internet Trends 2016 · Mary Meeker
Consulting deck VC research Beat · Situation & ContextLoop · So What Cascade1 hit
11
The slide uses a large metric callout to emphasize growth, accompanied by a visual of the product in use.2021 Bessemer Venture Partners State of Cloud 2021 · Bessemer Venture Partners
Consulting deck VC research Beat · The Facts (What)Loop · Pattern Hunter1 hit
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The chart uses a mountain range background image as a visual metaphor for performance peaks.2021 Bessemer Venture Partners State of Cloud 2021 · Bessemer Venture Partners
Consulting deck VC research Beat · The Facts (What)Loop · Pattern Hunter1 hit
56
The slide uses a visual contrast between a crossed-out funnel and a circular flywheel diagram.2021 Bessemer Venture Partners State of Cloud 2021 · Bessemer Venture Partners
Consulting deck VC research Beat · The Implications (So What)Loop · Before After1 hit
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Includes a secondary table for Corporate Net Write-off Rates (P&F) under the Net Write-off Rates chart.2024 Q1 Earnings Presentation · American Express
Consulting deck Strategy consulting Beat · Rising ActionLoop · Pattern Hunter1 hit
05
The slide presents two bar charts: one for Q4 performance and one for full-year performance.2025 Q4 Earnings Slides · Alphabet
Consulting deck Strategy consulting Beat · Deeper LayerLoop · Pattern Hunter1 hit
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2025 Q4 Earnings Slides2025 Q4 Earnings Slides · Alphabet
Consulting deck Strategy consulting Beat · Deeper LayerLoop · Pattern Hunter1 hit
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The slide highlights a strong performance trajectory for Google Cloud, with revenue growth accelerating to 48% and operating margin nearly doubling to 30.1%.2025 Q4 Earnings Slides · Alphabet
Consulting deck Strategy consulting Beat · Core InsightLoop · Segmentation Split1 hit
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The chart displays a clear upward trend in capital expenditures over the five quarters shown.2025 Q4 Earnings Slides · Alphabet
Consulting deck Strategy consulting Beat · ImplicationsLoop · Pattern Hunter1 hit
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Non-GAAP financial disclosure table.2025 Q4 Earnings Slides · Alphabet
Consulting deck Strategy consulting Beat · ImplicationsLoop · Pattern Hunter1 hit