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The slide uses a stacked bar for advertising and a single floating block for marketing, likely to contrast the known advertising spend with the broader, potentially larger marketing spend.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
18
The slide uses a stacked bar chart to contrast advertising (with internet highlighted) against a stack of marketing channels.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
19
Uses a Venn-like diagram to show the convergence of two concepts.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
20
The chart uses a non-standard waterfall layout to compare spending categories.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
21
The chart illustrates the total addressable market for marketing spend.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up2 hits
03
2020 Benedict Evans 2020 December The Great Unbundling2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface Observation2 hits
04
The chart uses a dual-color area fill to distinguish between positive growth (grey) and negative decline (red).2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
05
The chart illustrates the 'pull-forward' effect of the pandemic on digital adoption.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
06
The chart uses a stacked bar format to visualize the composition of retail sales over time.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
07
The chart illustrates a sudden, significant spike in adoption, likely attributed to the COVID-19 pandemic.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
08
2020 Benedict Evans 2020 December The Great Unbundling2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
09
Data source: Ofcom. The chart compares pre-lockdown (Feb 2020) vs. mid-lockdown (May 2020) usage.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
10
The slide uses a simple three-circle layout to contrast two strategic approaches and a set of critical unknowns.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
11
The chart illustrates a sharp decline in employment across all three sectors in 2020.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
12
The slide uses two stacked bar charts to segment business travel volume by frequency and duration.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
13
The slide uses a simple visual metaphor of circles to represent companies in a growing market.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
14
The chart uses a waterfall format to aggregate supply from various pharmaceutical companies.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
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The slide uses a simple three-circle layout to present core themes.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface Observation2 hits
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2021 Benedict Evans 2021 Three Steps to the Future2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface Observation2 hits
04
The slide uses a visual contrast between two highlighted circles and a list of 'everything else' to suggest a focus imbalance in tech discourse.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface Observation2 hits
05
The slide uses arrows to indicate a conceptual evolution or rebranding of existing technologies into broader, more ambitious categories.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface Observation2 hits
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2021 Benedict Evans 2021 Three Steps to the Future2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface Observation2 hits
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The slide uses a classic historical quote to frame a modern technological argument.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
08
Uses a simple linear process diagram to contrast the three eras of the web.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
09
The slide uses a linear process flow to illustrate the evolution of software development and execution models.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
10
The slide uses a simple comparison list format to contrast old and new paradigms.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
11
The chart illustrates the significant growth and volatility of the two largest crypto networks over a 5-year period.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
12
The chart highlights the relatively small size of crypto assets compared to traditional asset classes like government and corporate bonds.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
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The slide uses circular callouts to present key performance indicators.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits
14
The slide uses a screenshot of the OpenSea leaderboard to illustrate the 'white-hot' nature of the market.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter2 hits