2020 Benedict Evans 2020 December The Great Unbundling · page 5 of 134
The chart illustrates the 'pull-forward' effect of the pandemic on digital adoption.
Consulting deck · industry_trends · analyze_data · dense density
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Slide schematic 5/7
callout 0/1 chart 1/1 legend 1/1 metric 0/1 source-note 1/1 subtitle 1/1 title 1/1
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Components 7
callout line legend primary source-note subtitle headline
Tools 6
Inductive Reasoning loop · 75%
Opens the COVID-acceleration evidence stack (Pattern Hunter).
Action Titles slide · 90%Title 'Ecommerce steps forward 5-10 years' states the so-what.
Annotation slide · 70%Subtitle 'lockdown has pulled forward future adoption' annotates the spike.
Chart Selection Guide slide · 70%chart/line: Ecommerce as a share of addressable retail*
Color Strategy slide · 80%UK in red, USA in dark grey — colour distinguishes series with one accent.
Data-Ink Ratio slide · 85%Tufte-clean line chart, no chartjunk, 2 lines + minimal gridlines.
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