2020 Benedict Evans 2020 December The Great Unbundling · page 4 of 134
The chart uses a dual-color area fill to distinguish between positive growth (grey) and negative decline (red).
Consulting deck · industry_trends · analyze_data · balanced density
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Slide schematic 4/6
callout 0/1 chart 1/1 metric 0/1 source-note 1/1 subtitle 1/1 title 1/1
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calloutmetric · primary
Components 6
callout area primary source-note subtitle headline
Tools 4
Action Titles slide · 85%
Title 'Shock' + callout '20m jobs lost' is the insight, not topic.
Chart Selection Guide slide · 70%chart/area: Net year-on-year change in the US labour force (m)
Concrete Language slide · 80%Specific 'employment fell 20m, still down 9m' instead of vague 'big drop'.
Von Restorff Effect slide · 65%Single big number stands out against sparse layout.
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