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18
The slide uses a metaphorical illustration of sailboats and a lighthouse to represent navigating difficult market conditions.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)1 hit
19
The slide uses a bubble chart to represent the growth in internet users over time, with annotations for year-over-year growth.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
20
The chart highlights a slowdown in new adoption for services like groceries and entertainment as consumer habits shift post-pandemic.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
21
This is a transition or summary slide emphasizing the strategic pivot in the digital economy.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
22
The slide uses a hierarchical tree-like structure to segment the population.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
23
The table uses color intensity to represent adoption percentages, with e-commerce highlighted as a high-adoption category across all segments.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
24
The slide uses a lighthouse illustration as a visual metaphor for guidance or foresight.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
25
Includes CAGR and YoY growth annotations.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
26
The slide uses qualitative curve shapes to categorize market recovery patterns.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
27
Source: Bain analysis. Note: Non-grocery includes marketplaces and direct-to-consumer platforms.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
28
The slide uses a grouped bar chart to compare user segments across two categories. It highlights specific insights about affluent users, young digital natives, and suburban users.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
29
The chart shows a jump in GMV from 5B in 2019 to 24B in 2025, with specific growth rates annotated between years.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
30
The chart shows a U-shaped recovery with a 40% CAGR projected between 2022 and 2025.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
31
The slide uses a grouped bar chart to compare adoption across five user segments in urban vs suburban settings.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
32
The chart shows a stacked bar breakdown of travel GMV by segment (Airlines, Hotels, Vacation rentals) with growth metrics.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
33
Includes air- and accommodation-related queries; indexed searches are on a four-week rolling average; pre-pandemic average is for the period of January 2020.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
34
The slide highlights a strong recovery in international travel intent across the region, with specific callouts for Malaysia, Vietnam, and domestic travel trends.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
35
The chart shows a CAGR of 15% from 2019 to 2022, and projects growth to 2025.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
36
The chart highlights that paid usage is concentrated in specific urban segments, with specific insights on daily usage and triggers for switching platforms.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
37
The chart highlights a shift in gaming behavior post-pandemic, with a specific callout for suburban users.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
38
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decadee-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Tale Two Worlds1 hit
39
The slide uses a consistent visual language of bar charts with CAGR annotations to demonstrate growth across Payments, Remittance, Lending, Investment, and Insurance.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Tale Two Worlds1 hit
40
The diagram uses a hub-and-spoke style circular layout to show the convergence of different player types toward a central 'merchants' and 'consumers' core.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Tale Two Worlds1 hit
41
The slide uses a custom legend to categorize business models by their market trajectory (Stronger, Stable, Weaker, Just launching) and internal attributes (Strength, Weakness).e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Tale Two Worlds1 hit
42
Includes quotes from a VC and a CEO of a leading regional bank.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Tale Two Worlds1 hit
43
The slide uses a qualitative 'right to win' metric represented by dot-based gauges alongside quantitative demographic data.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Tale Two Worlds1 hit
44
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decadee-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)1 hit
45
The slide uses a combination of bar chart for funding value and line chart for interest rates to show correlation.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Cost Of Inaction1 hit
46
The slide uses three stacked area charts to visualize funding trends by stage.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Cost Of Inaction1 hit
47
The chart uses a dual-axis approach for value ($B) and deal count.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Cost Of Inaction1 hit