tvScientific raises $9.4 million

Slide schematic 2/2

diagram 1/1 title 1/1

Components 2

process headline

Tools 1

diagram/process: 1. Audience Targeting + Media Activation: Ad delivered to household CTV; IP identified and stored to exposure file. 2. HH Devices identified: Exposure file appended with additional devices tied to household

Metrics 0

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Frameworks 1

process 90%

Linear 6-step flow diagram

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The slide uses a linear process flow to explain the technical attribution methodology.