{
  "docId": "019dd923-605d-726d-81a4-9022e0dc53cc",
  "docSlug": "bi-6ff68ddc3e1a432c",
  "documentTitle": "tvScientific raises $9.4 million",
  "authorId": "Pitchdecks",
  "authorName": "tvScientific",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.765,
  "pageNumber": 6,
  "pageCount": 11,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a linear process flow to explain the technical attribution methodology.",
  "elementsJson": [
    "action_title",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-9022e0dc53cc/6",
  "deckHref": "/decks/019dd923-605d-726d-81a4-9022e0dc53cc",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-9022e0dc53cc.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-9022e0dc53cc#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "1. Audience Targeting + Media Activation: Ad delivered to household CTV; IP identified and stored to exposure file. 2. HH Devices identified: Exposure file appended with additional devices tied to household IP's. 3. Outcome Event: Ad exposed consumer completes desired advertiser action (site visit, purchase, download) on a smartphone, laptop, or tablet. 4. Outcome File: tvScientific collects data on all outcome events. 5. Attribution: Attribution is identified by matching the ID's present on both the exposure file and outcome file. 6. Reporting: CTV exposed visitor logged in Google Analytics as a pageview hit and labeled as a CTV influenced visitor for tracking",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9051e5e-a1f2-4aa4-bf59-85eae7aa28e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.84,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "title",
      "text": "tvScientific is the first self-managed platform to connect the dots between CTV ads and actual outcomes on a 1:1 deterministic basis",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdc414ea-212f-4ca3-92ca-7d2753402b06",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Process flow",
      "slug": "process-flow",
      "agent": null,
      "layer": "slide",
      "matchId": "1738fde7-60fc-4e93-8dec-a38d8d8ba4e9",
      "evidence": "diagram/process: 1. Audience Targeting + Media Activation: Ad delivered to household CTV; IP identified and stored to exposure file. 2. HH Devices identified: Exposure file appended with additional devices tied to household",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "process",
      "slug": null,
      "matchId": "c4e2b4a0-e611-48e5-afe3-5c990dc71252",
      "evidence": "Linear 6-step flow diagram",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "45853277-967b-4ffb-b251-52ba1469af94",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 5-6",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "1483a84f-52d5-4866-b8ac-14bc42729730",
      "evidence": "The solution on pages 5-6 implies the jobs that the platform can do",
      "position": 1,
      "objective": "What are the jobs that tvScientific's platform can do for its customers?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}