2024 02 Investor Deck · page 12 of 30
The pyramid highlights the lower three segments (SMB, Mid-Market, Micro) in orange, suggesting these are the primary target segments.
Consulting deck · segmentation · decompose_segments · sparse density
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Slide schematic 4/4
framework 1/1 list 2/2 title 1/1
Components 4
instance bullet bullet headline
Tools 4
2x2 matrix slide · 50%
The slide mentions a framework/instance: Pyramid diagram showing market segments.
Contrast Principle slide · 70%Orange tiers (BILL's sweet spot) vs grey (out-of-focus)
Gestalt Principles slide · 70%Two columns (Segment / Tools) aligned to pyramid tiers
Visual Hierarchy slide · 78%Pyramid sizes encode market-segment volumes
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Frameworks 2