2025 ESG Report · page 6 of 59
The visual metaphor is a wall or building blocks, with the three pillars resting on a foundation of 'Trust'.
Consulting deck · key_messages · present_framework · balanced density
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Components 6
primary callout instance paragraph action-title headline
Tools 6
The Rule of Three block · 85%
Three equal-weight cards reinforced by 'three' callout.
Three Pillars block · 90%Title 'three core tenets of Asana's ESG strategy: People, Product, Planet'.
Law of Proximity slide · 75%Three pillar cards grouped together, Trust slab anchored below.
Metaphor & Analogy slide · 70%Pillars on a 'foundation of integrity & trust' — architectural metaphor.
Three Pillars slide · 90%The three core tenets of Asana's ESG strategy: People, Product, and Planet, built upon a foundation of integrity & trust.
Visual Hierarchy slide · 70%Pillars sized larger; foundation underneath; mission left.
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Frameworks 2