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          "Storyteller"
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        "evidence": "Opens data-driven Planet narrative leading to insight.",
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          "at": "2026-04-29 13:07:34.284759+00",
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      {
        "tool": {
          "name": "Typography Hierarchy",
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          "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7",
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          "description": "Using font size, weight, and style to create reading order",
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          "categorySlug": "slide"
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        "agents": [
          "Designer"
        ],
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        "evidence": "TOC uses size/weight to rank section titles.",
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        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
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        "tool": {
          "name": "Visual Hierarchy",
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          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
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          "description": "Order of perception through Size > Color > Position > Weight > Space",
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        ],
        "matchId": "019dd95a-1a8d-714e-b625-a40fe087aad6",
        "evidence": "Contents page orders top-level sections visually.",
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        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
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        "tool": {
          "name": "Authority Bias",
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          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
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          "description": "Expert opinions are weighted more heavily - cite credible sources",
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        },
        "agent": "Storyteller",
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        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-b2e98142ade2",
        "evidence": "Letter from CEO + co-founder establishes authority.",
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        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
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      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
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          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
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        "matchId": "55ad8a40-aa32-46c4-abea-8173562637e9",
        "evidence": "paragraph/paragraph: Artificial Intelligence (\"AI\") is reshaping the world faster than any of us anticipated... [full text of letter]",
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        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:06:19.075725+00",
          "model": "or:meta-llama/llama-4-scout",
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          "seconds": null,
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        "pageNumber": 4,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
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      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
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          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-ae4095cec83b",
        "evidence": "Statement attributed to CEO/co-founder Dustin Moskovitz.",
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        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
          "model": "claude-legacy",
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        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
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          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-b54dced92ddf",
        "evidence": "Mission framing 'team has never been stronger'.",
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        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
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      {
        "tool": {
          "name": "Opening Hooks",
          "slug": "opening-hooks",
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          "bestFor": null,
          "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186",
          "version": 1,
          "bodyDocId": null,
          "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-a9978598e9a1",
        "evidence": "Opens with CEO quote 'mission has never been more relevant'.",
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        "confidence": 75,
        "extraction": {
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      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
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          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-1a8d-714e-b625-b8acb6ffe11a",
        "evidence": "Mission stated as commander's intent: 'help humanity thrive'.",
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        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 75,
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        "pageNumber": 5,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
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        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
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          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
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          "description": "Connecting to audience feelings rather than just logic",
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          "categorySlug": "slide"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-bf0a51578b89",
        "evidence": "Aspirational mission language paired with global map.",
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      {
        "tool": {
          "name": "Law of Proximity",
          "slug": "law-of-proximity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf73-719c-b493-9d33377a81a7",
          "version": 1,
          "bodyDocId": null,
          "description": "Close elements are perceived as related - group related content spatially",
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          "categorySlug": "slide"
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-1a8d-714e-b625-ccc002122a67",
        "evidence": "Three pillar cards grouped together, Trust slab anchored below.",
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        "confidence": 75,
        "extraction": {
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      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
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          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-c98c2ef05e17",
        "evidence": "Pillars on a 'foundation of integrity & trust' — architectural metaphor.",
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        "priority": "Core",
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        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
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      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
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          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
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          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
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        "matchId": "b84fb41e-f48c-460c-ac1b-2dd94d557f92",
        "evidence": "The three core tenets of Asana's ESG strategy: People, Product, and Planet, built upon a foundation of integrity & trust.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:06:23.987054+00",
          "model": "or:meta-llama/llama-4-scout",
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        "pageNumber": 6,
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      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
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          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-d071e77442ef",
        "evidence": "Pillars sized larger; foundation underneath; mission left.",
        "pageRefs": null,
        "priority": null,
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        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
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      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "ffaaf348-991d-41c8-bad4-152f2ae63304",
        "evidence": "Our stakeholders: We take an inclusive stakeholder approach that benefits customers, employees, partners, communities, the environment, and humanity.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:06:24.059809+00",
          "model": "or:meta-llama/llama-4-scout",
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        "pageNumber": 7,
        "whyItWorks": null,
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      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-d5fa54d6b1c4",
        "evidence": "Names materiality assessment process and stakeholders consulted.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
          "model": "claude-legacy",
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        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1a8d-714e-b625-d9f5314b5402",
        "evidence": "Title is full sentence asserting stakeholder engagement shapes ESG roadmap.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.284759+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Table data",
          "slug": "table-data",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
          "version": 1,
          "bodyDocId": null,
          "description": "Tabular layouts of structured data.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
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      "Insert a closing synthesis slide before the appendix (around slide 41) with FY26 commitments and a clear so-what for investors and employees, mirroring the FY25 Highlights structure on slide 9",
      "Rebuild slides 1-5 so the first content slide leads with the headline metric or thesis (e.g. promote slide 9 highlights to slide 3) instead of opening with a CEO letter and a world map",
      "Split the overcrowded slides (7, 24, 31) into two slides each so each carries one argument with one supporting visual",
      "Add a short pillar-opening so-what page after each section divider (10, 19, 29, 34) summarizing the 2-3 insights the reader should take from that pillar"
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      "No closing act: the deck trails from slide 40 directly into a 17-slide GRI/SASB/TCFD appendix and ends on a logo (59), with zero recommendation or forward commitment",
      "Three slides flagged as 'overcrowded' (7 Long-term focus, 24 Transforming teams, 31 Scope 3 emissions) try to carry too many threads at once",
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