2022 Benedict Evans 2022 The New Gatekeepers · page 39 of 103
The slide uses a quote to illustrate the dependency of retailers on promotional money from manufacturers.
Consulting deck · key_messages · establish_context · overcrowded density
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Slide schematic 5/5
metric 1/1 paragraph 1/1 quote 1/1 source-note 1/1 title 1/1
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big-number paragraph pull-quote source-note headline
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Call-and-Response slide · 50%
Retailers are hooked on the heroin of this promotional money, and even the few who say they need to wean themselves from these payments know it is a difficult and arduous process.
Credibility Transfer slide · 80%Quoted source supplies the vivid framing
Metaphor & Analogy slide · 90%Quote uses 'heroin of promotional money' metaphor
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