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  "documentTitle": "2022 Benedict Evans 2022 The New Gatekeepers",
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      "text": "There are lots of different terms to describe the ancient practice of 'brands paying retailers'",
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      "text": "One estimate is that trade dollars comprise about 7.5 percent of U.S. retailers' revenues—about two times retailers' pre-tax income. According to one source, “Retailers are hooked on the heroin of this promotional money...\"",
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