2022 Benedict Evans 2022 The New Gatekeepers · page 16 of 103
Uses a binary comparison framework to balance pessimistic and optimistic outlooks.
Consulting deck · comparison_table · compare_options · balanced density
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Slide schematic 4/4
list 2/2 title 2/2
Components 4
comparison comparison headline subtitle
Tools 4
Antithesis loop · 90%
Two-column 'Half-empty | Half-full' juxtaposition with red divider
Contrast Pairs loop · 88%Three paired bullets explicitly framed as opposing readings
Parallel Structure loop · 80%Mirror three-bullet structure on each side
Audience frame slide · 70%The slide provides context and sets up a frame for the audience to understand the data.
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Frameworks 1