Essity Barclays Consumer Staples Conference 2017 tcm339 48081 · page 14 of 23
The slide serves as a visual portfolio of recent product launches to demonstrate innovation capability.
Consulting deck · client_example · illustrate_case · balanced density
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callout infographic bullet paragraph headline
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Concrete Language slide · 85%
'18 innovations launched' + named brands Jobst, Libero, Libresse, Lotus, Nana, TENA, Tempo, Tork
Credibility Transfer slide · 75%Real product packs lend authenticity to innovation claim
Picture Superiority Effect slide · 90%Wall of ~14 product packaging photos dominates the slide
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