{
  "docId": "019dd923-5e88-73ef-bd5b-f33d691a8ff1",
  "docSlug": "0f878686230f60ad",
  "documentTitle": "Essity Barclays Consumer Staples Conference 2017 tcm339 48081",
  "authorId": "Barclays",
  "authorName": "Essity",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 23,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide serves as a visual portfolio of recent product launches to demonstrate innovation capability.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-f33d691a8ff1/14",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "18 innovations launched in all categories",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6d-758e-9b86-45887e4f120a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.95,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "image",
      "text": "Collage of product packaging images",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "934db9ba-108a-449a-b99a-23c5dcb0fac1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.02,
        "y": 0.23
      },
      "kind": "list",
      "text": "18 innovations launched in all categories\nBrands such as Jobst, Libero, Libresse, Lotus, Nana, TENA, Lotus, Tempo and Tork",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1e6d21d-cb5d-4c44-9da2-0fec7baa7095",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.02,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Q2 2017",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce73a28c-f284-4f30-bcac-6cba62bda10b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.02,
        "y": 0.11
      },
      "kind": "title",
      "text": "Innovate Bigger Brands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27afe12c-66e2-40bb-a9ca-73fc89616f63",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-f4015361e618",
      "evidence": "'18 innovations launched' + named brands Jobst, Libero, Libresse, Lotus, Nana, TENA, Tempo, Tork",
      "confidence": 85
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-fa1ca40b8fbc",
      "evidence": "Real product packs lend authenticity to innovation claim",
      "confidence": 75
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-f36c88368227",
      "evidence": "Wall of ~14 product packaging photos dominates the slide",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 12,
      "beatId": "019dd95a-07a6-74c7-9029-ee5713ab437d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Strategic Framework, Category Strategies, Innovate/Efficiency/Digital/Initiatives",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 21,
      "from": 14,
      "beatId": "019dd95a-07a6-74c7-902a-02f35424f6e8",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Innovation, efficiency, digital, initiatives, BSN, KPI close",
      "position": 3,
      "confidence": 50,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 12,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "019dd95a-08f7-737a-a004-7033273e2c2d",
      "evidence": "Strategic Framework (Vision->Mission->Objectives->Strategies) -> Category Strategies -> Innovate, Efficiency, Digital, Initiatives",
      "position": 5,
      "objective": "Cascade from Vision/Mission down to concrete strategies and proof points",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 70,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}