barclays global credit 2024 · page 35 of 65
Includes a 'Right to win' section and a growth ambition chart.
Consulting deck · business_case · present_solution · overcrowded density
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Action Titles slide · 78%
Title: 'SMBs | Expand client base to keep strong double-digit growth'
Audience Definition slide · 70%SMBs account for ~30% of GDP and ~50% of jobs, totaling 21m+ active companies
Before-After-Bridge slide · 60%Current Portfolio (Customer Default & Collections) vs Expansion (Money to Grow the Business)
Problem-Agitate-Solve (PAS) slide · 70%Pain Point: Low level of information to lenders, hindering affordable credit access to SMBs
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Frameworks 1