{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5e88-73ef-bd5b-475f012c5bb9",
  "slug": "d3acc76716f85f1d",
  "title": "barclays global credit 2024",
  "subtitle": "Experian",
  "author": "Experian",
  "pageCount": 65,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "document": {
    "id": "019dd923-5e88-73ef-bd5b-475f012c5bb9",
    "slug": "d3acc76716f85f1d",
    "title": "barclays global credit 2024",
    "rawTitle": "barclays global credit 2024",
    "authorId": "Barclays",
    "authorName": "Experian",
    "authorDisplay": "Experian",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "equity_research",
      "label": "Equity research"
    },
    "fileName": "barclays-global-credit-2024.pdf",
    "sourceUrl": null,
    "sourceDate": "2024-09-05 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-24 14:50:32+00",
    "status": "ready",
    "pageCount": 65,
    "orientation": "landscape",
    "aspectRatio": 1.778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/d3acc76716f85f1d",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 65,
    "pagesIndexed": 65,
    "pagesWithImages": 65,
    "pagesWithMetadata": 65,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 400,
    "chartCount": 26,
    "metricSlides": 0,
    "toolMatches": 118,
    "documentToolMatches": 0,
    "frameworkMatches": 31,
    "arcMatches": 1,
    "beatMatches": 5,
    "loopMatches": 10,
    "patternMatches": 0,
    "storymakersMatch": true,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
        "evidence": "Deck moves from Experian context (p.5) to client pain (p.6) to Ascend solution + segment strategies (p.7-49) to marketplace proof (p.50-62) to wrap (p.63-65).",
        "isPrimary": true,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:28.977035+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "beats": [
      {
        "to": 5,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Situation & Context",
        "beatId": "019dd95a-07a7-7579-bd60-9b07ccfe6e90",
        "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
        "beatType": {
          "name": "Situation & Context",
          "slug": "consultants-gambit-situation-context",
          "status": "active",
          "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
          "version": 1,
          "description": null
        },
        "evidence": "Cover, agenda, integrated approach, 360-degree consumer view",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 6,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Problem & Complication",
        "beatId": "019dd95a-07a7-7579-bd60-9c99ea4ad237",
        "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
        "beatType": {
          "name": "Problem & Complication",
          "slug": "consultants-gambit-problem-complication",
          "status": "active",
          "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
          "version": 1,
          "description": null
        },
        "evidence": "700 clients voice automation/integration pain points",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 49,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 7,
        "name": "Solution & Approach",
        "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
        "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
        "beatType": {
          "name": "Solution & Approach",
          "slug": "consultants-gambit-solution-approach",
          "status": "active",
          "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
          "version": 1,
          "description": null
        },
        "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 62,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 50,
        "name": "Evidence & Proof",
        "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
        "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
        "beatType": {
          "name": "Evidence & Proof",
          "slug": "consultants-gambit-evidence-proof",
          "status": "active",
          "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
          "version": 1,
          "description": null
        },
        "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 65,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 63,
        "name": "Impact & Next Steps",
        "beatId": "019dd95a-07a7-7579-bd60-a9e28f2ac4e9",
        "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
        "beatType": {
          "name": "Impact & Next Steps",
          "slug": "consultants-gambit-impact-next-steps",
          "status": "active",
          "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
          "version": 1,
          "description": null
        },
        "evidence": "Q&A and wrap-up close",
        "position": 5,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 78
      }
    ],
    "loops": [
      {
        "to": 6,
        "from": 5,
        "loop": {
          "name": "51_voice_of_customer",
          "slug": "51-voice-of-customer",
          "status": "active",
          "bestFor": "Product strategy, customer experience, market research",
          "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "description": "Let customer quotes and feedback drive the narrative and validate the insight",
          "familyLabel": null,
          "categoryName": "Validation",
          "categorySlug": "validation"
        },
        "matchId": "019dd95a-08f7-737a-a005-4d098f7078c8",
        "evidence": "p.6 quotes 5 named customers + Forrester base of c.700 clients with categorized pains",
        "position": 1,
        "objective": "Establish need via direct client voice",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 7,
        "from": 7,
        "loop": {
          "name": "39_benchmark_gap",
          "slug": "39-benchmark-gap",
          "status": "active",
          "bestFor": "Performance improvement, competitive analysis, target setting",
          "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
          "description": "Compare performance against best-in-class to quantify the opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019dd95a-08f7-737a-a005-524a8a01714d",
        "evidence": "p.7 explicitly compares Experian capability vs TransUnion, Equifax, FICO, Provenir, LexisNexis",
        "position": 2,
        "objective": "Position Experian above competitors across segments",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 21,
        "from": 8,
        "loop": {
          "name": "06_zoom_in",
          "slug": "06-zoom-in",
          "status": "active",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "canonId": "019dd956-6846-74db-82be-dff5b058b072",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "description": "Start broad, then progressively focus on specific details that prove your point",
          "familyLabel": null,
          "categoryName": "Analysis",
          "categorySlug": "analysis"
        },
        "matchId": "019dd95a-08f7-737a-a005-55df70797835",
        "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
        "position": 3,
        "objective": "Walk through Ascend platform from overview to use cases",
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 24,
        "from": 22,
        "loop": {
          "name": "13_domino_effect",
          "slug": "13-domino-effect",
          "status": "active",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
          "familyLabel": null,
          "categoryName": "Causation",
          "categorySlug": "causation"
        },
        "matchId": "019dd95a-08f7-737a-a005-5a7e8ef661ce",
        "evidence": "p.23 'flywheel effect' visualization with three reinforcing wedges and growth narrative",
        "position": 4,
        "objective": "Show flywheel of Software+Analytics+Data driving growth",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 31,
        "from": 26,
        "loop": {
          "name": "15_why_now",
          "slug": "15-why-now",
          "status": "active",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "019dd95a-08f7-737a-a005-5ec261c0b12b",
        "evidence": "p.29 regulatory/long-term trends, p.30 'only player positioned', p.31 TAM >2x build",
        "position": 5,
        "objective": "Build the Brazil opportunity case via trends and TAM expansion",
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 38,
        "from": 32,
        "loop": {
          "name": "40_mece_breakdown",
          "slug": "40-mece-breakdown",
          "status": "active",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-08f7-737a-a005-60e8e328933e",
        "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
        "position": 6,
        "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 46,
        "from": 42,
        "loop": {
          "name": "33_build_up",
          "slug": "33-build-up",
          "status": "active",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "description": "Start from zero and add components to arrive at a total",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-08f7-737a-a005-663f1cf27bed",
        "evidence": "p.42-43 base $1.5bn business, p.45-46 add 4 growth drivers (Audience/Engagement/Data/Monetisation)",
        "position": 7,
        "objective": "Build credibility for Consumer Services via base + growth drivers",
        "confidence": 68,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 49,
        "from": 47,
        "loop": {
          "name": "14_day_in_life",
          "slug": "14-day-in-life",
          "status": "active",
          "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
          "canonId": "019dd956-6b65-707f-9b14-89beaaab81fa",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
          "description": "Humanize abstract data by walking through a single user's struggle and resolution",
          "familyLabel": null,
          "categoryName": "Narrative",
          "categorySlug": "narrative"
        },
        "matchId": "019dd95a-08f7-737a-a005-68e1c39384b1",
        "evidence": "p.47 customer journey, p.48 Smart Money use case, p.49 daily co-pilot product",
        "position": 8,
        "objective": "Show consumer financial co-pilot in user context",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 56,
        "from": 53,
        "loop": {
          "name": "04_tale_two_worlds",
          "slug": "04-tale-two-worlds",
          "status": "active",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "description": "Show the gap between two states to drive urgency or highlight opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019dd95a-08f7-737a-a005-6f2d60b7014b",
        "evidence": "p.54 '3m on our platform' vs p.55 '80m off our platform' = $200m per share point on p.56",
        "position": 9,
        "objective": "Frame Activate gap: 3m on-platform vs 80m off-platform",
        "confidence": 86,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 62,
        "from": 57,
        "loop": {
          "name": "21_before_after",
          "slug": "21-before-after",
          "status": "active",
          "bestFor": "Product demos, process improvements, ROI justification",
          "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019dd95a-08f7-737a-a005-70c4379fafba",
        "evidence": "p.58 'Insurance shopping is broken... we aim to fix it' with explicit current vs new way visual; p.60 +170% revenue delta",
        "position": 10,
        "objective": "Insurance: broken status quo vs Experian-fixed future",
        "confidence": 84,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-6444c784d90b",
        "evidence": "Three numbered points (1, 2, 3) reinforcing the flywheel",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-a72b23437aa6",
        "evidence": "Three pillars with parallel structure",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-a267c93c2af7",
        "evidence": "Three coloured rounded boxes with distinct strategy pillars",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-ec3d55789b8a",
        "evidence": "Multiple advantage pillars listed",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 45,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Anchoring Bias",
          "slug": "anchoring-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c",
          "version": 1,
          "bodyDocId": null,
          "description": "First piece of information becomes reference point for all subsequent judgments",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-445b20bb14a5",
        "evidence": "$200m anchor frames the size of even small share gains",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 56,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Callback",
          "slug": "callback",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
          "version": 1,
          "bodyDocId": null,
          "description": "Referencing earlier content for payoff and cohesion",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-411745745abc",
        "evidence": "Callout '2x clients' references earlier growth narrative",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Callback",
          "slug": "callback",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
          "version": 1,
          "bodyDocId": null,
          "description": "Referencing earlier content for payoff and cohesion",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-ceab3df1abec",
        "evidence": "Echoes p.26 ambition statement, closing the Brazil chapter",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 38,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-5f1d2956e997",
        "evidence": "5 sites/50 steps vs 1 application/3 steps to bind",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 58,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Callback",
          "slug": "callback",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
          "version": 1,
          "bodyDocId": null,
          "description": "Referencing earlier content for payoff and cohesion",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-86f3603a6801",
        "evidence": "Echoes p.51 ambition statement closing the section",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 62,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-09d2ae80ef01",
        "evidence": "Title states insight: 'driving financial inclusion and unlocking 360-degree view'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-0fd3b66392bc",
        "evidence": "'360-degree view of the consumer' geometric metaphor",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-10a22d769077",
        "evidence": "Title quantifies the insight: c.700 clients want faster automation",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-16bc8ca37992",
        "evidence": "Five direct verbatim quotes from named roles (IT EVP, Credit risk manager, etc.)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-18967da0c2e7",
        "evidence": "Source line cites Forrester Consulting commissioned study",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Social Validation",
          "slug": "social-validation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
          "version": 1,
          "bodyDocId": null,
          "description": "Showing others have done something, especially similar others",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-1ffb2fc10504",
        "evidence": "Aggregates 700 decision makers' voices to validate pain",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-21899a9c440d",
        "evidence": "Title states the conclusion: 'breadth of capability is unparalleled'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-2a42b6900160",
        "evidence": "Distinct blue/purple/pink colour-coding for each market segment",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Gestalt Principles",
          "slug": "gestalt-principles",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
          "version": 1,
          "bodyDocId": null,
          "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer",
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-2fd438b23011",
        "evidence": "Proximity groups market description, capability and competitors per column",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-269b875bc4c4",
        "evidence": "Three parallel columns (Data, Decisioning, Identity & Fraud) with identical row structure",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Canvas framework",
          "slug": "canvas-framework",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
          "version": 1,
          "bodyDocId": null,
          "description": "Named canvas (business model canvas, value prop canvas, etc.).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "efd83cfc-df2b-4ddc-8f4e-8e086ec15374",
        "evidence": "Analytics and Model Development pillar containing Ascend Analytical Sandbox, Ascend Marketing, and Feature Engineering Studio.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:01.318517+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "optional",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "5dee248d-ac5b-435d-a642-10d6a3731660",
        "evidence": "Decisioning and Fraud & Identity column",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:53:01.406104+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Canvas framework",
          "slug": "canvas-framework",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
          "version": 1,
          "bodyDocId": null,
          "description": "Named canvas (business model canvas, value prop canvas, etc.).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "628f20bb-4e98-4584-a3ed-1da212f42c12",
        "evidence": "Analytics and Model Development",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:01.492458+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "optional",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-33fc5e1b9cfc",
        "evidence": "Process diagram of Ascend platform",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Process flow",
          "slug": "process-flow",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
          "version": 1,
          "bodyDocId": null,
          "description": "Workflow, steps, sequential diagram.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "9d460ab4-9bc5-4625-a978-66454d4f8e4e",
        "evidence": "Flow from Analytics to Deployment to Decisioning/Fraud",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:01.583675+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Process flow",
          "slug": "process-flow",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
          "version": 1,
          "bodyDocId": null,
          "description": "Workflow, steps, sequential diagram.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "d11806c6-cbbd-4885-a762-ab38ad0a55a8",
        "evidence": "Flow from Analytics to Deployment to Decisioning/Fraud",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:01.672628+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-35882dc08049",
        "evidence": "Title quantifies: 'efficiency, effectiveness, faster time to market' with 99.9%+",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "58603fb9-cb66-4293-814b-b0f3e06328ff",
        "evidence": "list/bullet: Cross-sell opportunity: Simpler messaging, 90%+ revenue from multi-solution clients, accelerated purchase, 'sticky' solutions",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:01.807751+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-3b3e78009c05",
        "evidence": "Callout '90%+ revenue from clients with 2+ solutions' visually breaks pattern",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-3ce6104cf559",
        "evidence": "Title: '1700+ clients, continued growth, potential to cross-sell'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
          "bodyDocId": null,
          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-496ecbb02872",
        "evidence": "Third-party analyst recognition transfers authority",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Social Validation",
          "slug": "social-validation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
          "version": 1,
          "bodyDocId": null,
          "description": "Showing others have done something, especially similar others",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-479f8ee7ee53",
        "evidence": "Industry recognition awards/analyst quotes ('market leading')",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-505cc9ee5fe9",
        "evidence": "Specifies 'largest financial services company in UK combining B2B and B2C'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Sinatra Test",
          "slug": "sinatra-test",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
          "version": 1,
          "bodyDocId": null,
          "description": "If you can make it there, you can make it anywhere - using flagship example",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-4f4f1ee4e270",
        "evidence": "Flagship example: 'largest deal ever in UK'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Comparison frame",
          "slug": "comparison-frame",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
          "version": 1,
          "bodyDocId": null,
          "description": "Two or more states/subjects placed side by side to expose a gap.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "d0ed6e61-1108-42c7-aa8d-8a25ab85e83a",
        "evidence": "Comparison of Before the Sandbox, Today, and The Future (2024/25)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:02.046615+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-5685b6bced94",
        "evidence": "Title: 'Ascend GenAI Co-Pilot opens new addressable markets'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-5a266f5a6299",
        "evidence": "'Co-Pilot' metaphor for GenAI assistant",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "02ca7760-47dc-482a-84cf-5470e48dcc73",
        "evidence": "Client challenges vs Client opportunities vs Ascend CoPilot features",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:02.158714+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-5ea58cab766e",
        "evidence": "Title states the insight: 'will drive a flywheel effect of growth'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Flywheel",
          "slug": "flywheel",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1ad8-75ab-9027-a40365590152",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "6d0bc00b-d347-4a66-b295-31e4e1b2eae2",
        "evidence": "Bringing Software, Analytics & Data closer together on the Ascend Technology Platform will drive a 'flywheel effect' of growth",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:20:12.632525+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-63af2ddf0f5e",
        "evidence": "Flywheel circular diagram with Software/Data/Analytics wedges",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-6e4203a1bb5b",
        "evidence": "Title is the takeaway in full",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-6814bdb42bb5",
        "evidence": "Single-sentence section close: 'Software solutions leverage Experian's unique strengths'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-72fe4dbb55dc",
        "evidence": "Title is the ambition statement: 'simpler, fairer, less risky, more transparent'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 26,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-77a5200f3284",
        "evidence": "Single overarching ambition for Brazil unit",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 26,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-7b9d3bf81783",
        "evidence": "Title states evolution of ecosystem and new opportunities",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 27,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-7e5e8644b603",
        "evidence": "Title: 'Allowing us to consistently deliver double-digit growth despite macro'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 28,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Data-Ink Ratio",
          "slug": "data-ink-ratio",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-afc8-70da-b378-92834d36fde6",
          "version": 1,
          "bodyDocId": null,
          "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-83480c930868",
        "evidence": "Clean revenue chart with 15% CAGR annotation",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 28,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-85a364b42ff8",
        "evidence": "Title: 'Regulatory changes and trends create new opportunities'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 29,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-89008370ce92",
        "evidence": "Title claim: 'the only player positioned to capture full potential'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 30,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-8f4e80eec192",
        "evidence": "Experian column visually distinct vs competitors",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 30,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-90666c3a7d38",
        "evidence": "Title: 'Unlocking new growth value pools as we expand our portfolio'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 31,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-94b0298cd764",
        "evidence": "Stacked-bar TAM build complemented by donut TAM evolution",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 31,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-9823ccffaf98",
        "evidence": "Coloured stack segments tag each growth driver (Core Bureau, SMEs, IDF, Agri, Consumer)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 31,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-9caf00f66468",
        "evidence": "Title: 'Clear strategy and leading market innovations to deliver on Brazil'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-abf1523205c8",
        "evidence": "Distinct blue/purple/pink colours per pillar",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-aea8a805409f",
        "evidence": "Title: 'Scale Identity Verification to differentiate and unlock new use cases'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 33,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-b23750e1f168",
        "evidence": "Title: 'Agribusiness | Everything to make credit available for the farmer'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 34,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-b6bac2ed9b81",
        "evidence": "Callout: 'Agribusiness ~25% of Brazilian GDP'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 34,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-b9fb96c0494d",
        "evidence": "Title: 'SMBs | Expand client base to keep strong double-digit growth'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "093a757b-6a85-482b-96c9-add3829d4178",
        "evidence": "SMBs account for ~30% of GDP and ~50% of jobs, totaling 21m+ active companies",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:12.214572+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Before-After-Bridge",
          "slug": "before-after-bridge",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8604-7188-883f-42370288ad05",
          "version": 1,
          "bodyDocId": null,
          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "39b51b82-4499-4981-b302-ceac978ec2df",
        "evidence": "Current Portfolio (Customer Default & Collections) vs Expansion (Money to Grow the Business)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:53:12.281655+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem-Agitate-Solve (PAS)",
          "slug": "problem-agitate-solve-pas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
          "version": 1,
          "bodyDocId": null,
          "description": "Identify problem, agitate the pain, present the solution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "714b1501-7791-4a53-9953-8a8098dc8fc4",
        "evidence": "Pain Point: Low level of information to lenders, hindering affordable credit access to SMBs",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:12.248945+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-bc00d6438467",
        "evidence": "Title positions Serasa as 'indispensable to Brazilians' with 90m+",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Audience Persona",
          "slug": "audience-persona",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
          "version": 1,
          "bodyDocId": null,
          "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "190892cd-b9e6-471b-a19c-f8fbcadac94d",
        "evidence": "+140% interacting with 3 products",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:53:12.382534+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-c2b7b7fcd8e2",
        "evidence": "Concrete 90m+ figure",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Customer journey map",
          "slug": "customer-journey-map",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "9464fc68-3118-4531-9c6b-fd4bb72457ac",
        "evidence": "Consumer's Financial Life Timeline",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:53:12.349402+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-c5e9c0077762",
        "evidence": "Consumer-data scaling angle for Brazil",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 37,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "45f665f3-d283-461d-a67c-9c0f3373ad53",
        "evidence": "Pain Point: High unbanked population, poor credit journey, need for financial education",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:53:12.451251+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 37,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-c81b95adae2b",
        "evidence": "Title: 'A clear ambition and a unique position to extend our lead'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 38,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-d23e2969e93b",
        "evidence": "Title: 'Consumer Services is high growth with rich data and engagement'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 42,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-d558d76f1492",
        "evidence": "$1.5bn business size anchored explicitly",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 42,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-daca4c912e27",
        "evidence": "Title: 'diversified, resilient business with multiple revenue/distribution models' + 13% CAGR",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 43,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-dcfdb1281063",
        "evidence": "Revenue distribution by model",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 43,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-e27acf2638ac",
        "evidence": "Title coins: 'building a financial co-pilot'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 44,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b74-e7d1513652e7",
        "evidence": "'Financial co-pilot' aviation metaphor anchors the product narrative",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 44,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-eb76ff401bcd",
        "evidence": "Title: 'Our Advantage: customer base, unique data, integrated platform, product innovation'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 45,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b74-f3a82a8344b1",
        "evidence": "Title: 'measure across key growth drivers and making significant progress'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-fa23f58c66cc",
        "evidence": "Distinct purple/pink/violet/green colour codes per growth driver",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-f531e40adc78",
        "evidence": "Four parallel bar charts (Audience, Engagement, Data, Monetisation) with same FY19/TODAY/NEXT structure",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b74-fdc8f687c0a3",
        "evidence": "NEXT bars rendered larger and label-highlighted vs FY19/TODAY",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-009dc9677855",
        "evidence": "Title: 'Experian helps consumers achieve their financial ambitions'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 47,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Customer journey map",
          "slug": "customer-journey-map",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "8a16ebcf-69fa-4398-ad4b-4423a9749f7d",
        "evidence": "Flow from Free Membership to Premium to Marketplace to Smart Money and Home Buying",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:53:10.692618+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 47,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-0bf41e0a1b4f",
        "evidence": "Specific product name + outcome 'build credit without going into debt'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 48,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "a9ee42ca-e73d-47e2-9470-98e71f47fc0f",
        "evidence": "Experian Smart Money Benefits: Creates daily engagement, Provides rich transaction stream, Further rounds out view of consumer's balance sheet, Enables graduation into partners' portfolios, New vertical grow",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:53:10.763706+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 48,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Sinatra Test",
          "slug": "sinatra-test",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
          "version": 1,
          "bodyDocId": null,
          "description": "If you can make it there, you can make it anywhere - using flagship example",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-06dd09ab3b1b",
        "evidence": "Smart Money flagship example with 750k+ users proves financial inclusion claim",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 48,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-0f3d666f564c",
        "evidence": "Title: 'product is evolving into a platform that helps consumers improve financial health'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 49,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-11814f2cf844",
        "evidence": "Daily co-pilot metaphor reinforced",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 49,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "728d2a8e-774a-41cb-b504-9379df876295",
        "evidence": "Marketplace and Insurance",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:53:10.866441+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 50,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-15b4f9b49758",
        "evidence": "Title: 'Our ambition is to build the largest, most inclusive financial platform'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 51,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-1b6ebb2ce9e0",
        "evidence": "Single-line ambition framing the section",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 51,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-1e6ce5b30c86",
        "evidence": "Title: 'foundation of our dual-sided platform is in place' (100m+)",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 52,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-213535b06c3a",
        "evidence": "'Dual-sided platform' marketplace metaphor",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 52,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-26e54655f121",
        "evidence": "Title states Activate's effect: 'maximizes yield, creates certainty, unlocks engagement'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 53,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-29c7cd95d1d1",
        "evidence": "+63% engagement metric anchors the claim",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 53,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-2f079d1a0163",
        "evidence": "Title: 'members performed nearly 3m originations on our platform'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 54,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-33bd2374ecc4",
        "evidence": "Specific 3m count single hero number",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 54,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-3727c26cd2eb",
        "evidence": "Title: 'But, our members created nearly 80m originations off our platform'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 55,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b75-3fb67d7a15aa",
        "evidence": "Direct juxtaposition between on-platform and off-platform volumes",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 55,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b75-3984c2620207",
        "evidence": "80m vs 3m contrast hits as a pattern break",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 55,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-439f472f8dff",
        "evidence": "Title: 'Shifting one point of origination share is worth $200m'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 56,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-491db045cf31",
        "evidence": "Quantified value of 1pp shift",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 56,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-4e30981d8b3d",
        "evidence": "Title: 'Insurance shopping is massive market, ripe for disruption'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 57,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-509e8321c144",
        "evidence": "$12bn TAM size anchor",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 57,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-54ebbc2513c4",
        "evidence": "Title states the thesis: 'Insurance shopping is broken... and we aim to fix it'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 58,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b75-5a19d8fbe3a0",
        "evidence": "Side-by-side 'Current Insurance Lead Aggregator Experience' vs 'The New Way to Shop'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 58,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-63f51bd6d7c5",
        "evidence": "Title: 'enables partners unrivaled precision to find best customers profitably'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Analytical method",
          "slug": "analytical-method",
          "status": "active",
          "bestFor": null,
          "canonId": "b42c4911-7946-49b5-951c-5f3d23f4e2bd",
          "version": 1,
          "bodyDocId": null,
          "description": "Diagnostic / structuring methods (5-whys, fishbone, issue tree, hypothesis-driven).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "6d1b7c24-4b3e-45f3-bba3-aad24fa2cc0b",
        "evidence": "The diagram/process component suggests an analytical approach to understanding the carrier experience with aggregators vs Experian Insurance Services.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:53:04.700075+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-657c53a583b3",
        "evidence": "'Needle in a haystack' metaphor for finding right consumer",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "803f89ae-ea45-449f-b983-9d13650f6caf",
        "evidence": "The slide presents a clear problem statement, highlighting the challenges carriers face with unqualified traffic and the difficulty of finding the right consumer.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:04.661287+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-6b029586b7ed",
        "evidence": "Title: 'product innovation within insurance has delivered rapid impact'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 60,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "107e0948-5a0f-4ceb-a032-057f47785fbe",
        "evidence": "The slide features a chart/bar-vertical component, which suggests a deliberate choice of chart type to communicate information.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:53:04.773729+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 60,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-73d3828bd434",
        "evidence": "Specific Q4 FY24 vs Q1 FY23 baseline comparisons",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 60,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1970-727c-8b75-6ce95bca48ac",
        "evidence": "+170% and +200% callouts as pattern-breaking accents",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 60,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-76c5754fe967",
        "evidence": "Title: 'changing how consumers shop... eliminating need to shop again'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 61,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Social Validation",
          "slug": "social-validation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
          "version": 1,
          "bodyDocId": null,
          "description": "Showing others have done something, especially similar others",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1970-727c-8b75-7bb74afd74df",
        "evidence": "16M+ scale signals adoption",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 61,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-7ffe689d9f3f",
        "evidence": "Title: 'Creating an unrivaled consumer financial platform'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 62,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1970-727c-8b75-82640af5799f",
        "evidence": "Closing one-line synthesis $100bn opportunity",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 62,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Flywheel",
          "slug": "flywheel",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1ad8-75ab-9027-a40365590152",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "9ed0944e-34dd-4488-9cb5-e1df56901d15",
        "evidence": "The slide mentions a 'Flywheel working, and expanding to new parts of consumers' lives', which suggests a flywheel model.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:04.88299+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 62,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "ad2ee7d8-7c43-46ba-88aa-45daff79ef24",
        "evidence": "Visual mapping of data sources into categories",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:31.142+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "Data Ecosystem Map"
      },
      {
        "matchId": "504a5857-9214-4fd8-a98b-cfa83c244faf",
        "evidence": "Comparison of capabilities and competitors across market segments",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:54:31.427+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "competitive-landscape"
      },
      {
        "matchId": "019dd95a-1d21-7467-a465-f54192dac6a9",
        "evidence": "Top bar labelled 'Total Addressable Market US$55bn+' broken into Data/Decisioning/Identity & Fraud",
        "framework": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "Total Addressable Market (TAM) Segmentation"
      },
      {
        "matchId": "4608e4af-03b4-4670-b448-1fad90e16fc6",
        "evidence": "Visual representation of platform components and their logical flow.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:32.171+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "frameworkName": "System Architecture"
      },
      {
        "matchId": "80c90c0e-e221-495a-9246-1e5cb550e875",
        "evidence": "Central deployment hub connecting analytics inputs to decisioning outputs",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:35.785+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "b8ee628c-5531-44f1-a4d2-0589e66d0b77",
        "evidence": "Central deployment hub with surrounding functional modules and feedback loops.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:31.307+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "38b0b4fb-90d3-4f90-8c51-a3945e22ff48",
        "evidence": "The slide explicitly structures the content into three chronological stages (Before, Today, Future) to demonstrate transformation.",
        "framework": null,
        "confidence": 0.95,
        "extraction": {
          "at": "2026-05-02 17:54:34.999+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "frameworkName": "before-after-bridge"
      },
      {
        "matchId": "df7304e6-3809-4162-9eef-b7bc752af638",
        "evidence": "Maps current challenges to future opportunities and the solution bridge.",
        "framework": null,
        "confidence": 0.85,
        "extraction": {
          "at": "2026-05-02 17:54:32.678+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "frameworkName": "before-after-bridge"
      },
      {
        "matchId": "ebca4344-bb21-45a6-a226-73f99fe51ed0",
        "evidence": "The slide explicitly mentions 'flywheel effect' and uses a circular diagram to illustrate the reinforcing nature of the components.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:54:33.179+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "frameworkName": "flywheel"
      },
      {
        "matchId": "019dd95a-1d21-7467-a465-fbab816691d1",
        "evidence": "Title says 'flywheel effect of growth'; circular three-wedge diagram with central platform",
        "framework": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "frameworkName": "Flywheel"
      },
      {
        "matchId": "99a3a82a-1b70-4398-aa5c-c7b50c911001",
        "evidence": "Central hubs (Borrowers/Lenders) connected to peripheral service offerings",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:34.398+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 27,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "44cae483-772b-4cbe-9a9d-1970ae599ac7",
        "evidence": "Comparison of CAGR between company and competitors",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:54:34.147+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 28,
        "frameworkName": "comparison-frame"
      },
      {
        "matchId": "019dd95a-1d21-7467-a465-ff49b34a538f",
        "evidence": "FY19 to FY24 to FY29 stacked bars with CAGR annotations and TAM doubling donuts",
        "framework": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 31,
        "frameworkName": "TAM Build (Stacked Waterfall)"
      },
      {
        "matchId": "019dd95a-1d21-7467-a466-036f9f68d6fa",
        "evidence": "Three labelled coloured boxes (Lead next gen / Expand portfolio / Build consumer platform)",
        "framework": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "frameworkName": "Three Pillars"
      },
      {
        "matchId": "45a5132d-07b7-4e41-ba13-cbc8543de444",
        "evidence": "Structure of Market, Pain Point, Opportunity, Right to Win, and Ambition",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:39.458+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 33,
        "frameworkName": "strategic-growth-framework"
      },
      {
        "matchId": "8011e1b7-6b54-4384-9bb3-8f68a2504836",
        "evidence": "Mentions agribusiness value chain and credit workflow",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:34.645+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 34,
        "frameworkName": "value-chain"
      },
      {
        "matchId": "459787c3-f60f-4e45-b923-1f3a87406245",
        "evidence": "Contrasts current portfolio pain points with future expansion strategy",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:35.001+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "a311245a-fa04-4d4c-9a47-5c3466e76820",
        "evidence": "The slide explicitly labels the left side as 'Consumer's Financial Life Timeline' and describes the evolution to a connected journey.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:54:35.065+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "frameworkName": "customer-journey-map"
      },
      {
        "matchId": "f40ca7d0-45d2-4a4f-b4d9-e067ad24053b",
        "evidence": "The circular diagram showing interconnected services feeding into each other",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:35.247+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 37,
        "frameworkName": "flywheel"
      },
      {
        "matchId": "939259a5-070d-4eb3-b900-1523e9b8f094",
        "evidence": "The circular diagram segments consumer needs into Plan, Spend, Save, Borrow, Protect.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:36.43+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 44,
        "frameworkName": "customer-journey-map"
      },
      {
        "matchId": "019dd95a-1d21-7467-a466-0666a594c3a3",
        "evidence": "Four parallel KPI bar charts labelled Audience / Engagement / Data / Monetisation",
        "framework": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "frameworkName": "Growth Drivers Dashboard (Small Multiples)"
      },
      {
        "matchId": "16a51667-deec-4f88-af92-6f7f3d2a372a",
        "evidence": "Visual representation of a user's progression through product stages to achieve a goal.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:54:36.049+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 47,
        "frameworkName": "customer-journey-map"
      },
      {
        "matchId": "398c2ca8-dd65-48b8-8953-2433a0102108",
        "evidence": "The slide uses a chronological progression (Before, Today, Future) to frame the product evolution.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:54:37.118+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 49,
        "frameworkName": "before-after-bridge"
      },
      {
        "matchId": "65f2afe3-ba39-42d8-a911-bca3ceca2721",
        "evidence": "The slide links the 'Why' (purpose) to the 'How' (strategy/mechanism).",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:37.417+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 51,
        "frameworkName": "causal-chain"
      },
      {
        "matchId": "e93513c8-99d8-44ab-a46d-a68fc3f7e5dc",
        "evidence": "Visual representation of demand and supply sides connected by a central hub",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:54:49.849+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 52,
        "frameworkName": "dual-sided-platform"
      },
      {
        "matchId": "019dd95a-1d21-7467-a466-0b71760e8c31",
        "evidence": "Two labelled panels 'Current Insurance Lead Aggregator Experience' vs 'The New Way to Shop'",
        "framework": null,
        "confidence": 86,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 58,
        "frameworkName": "Before/After Comparison"
      },
      {
        "matchId": "0eb65816-e28a-4274-8264-58084700623f",
        "evidence": "Contrasts 'Current' vs 'New' state to highlight problem and solution.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:54:37.981+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 58,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "3cf07e50-c258-4683-87f3-af449cdf75e9",
        "evidence": "Contrasts current pain points with the proposed solution.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:54:37.922+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "35c89dde-6461-4b58-9035-a0a47923d893",
        "evidence": "Central Experian hub with surrounding service spokes.",
        "framework": null,
        "confidence": 0.85,
        "extraction": {
          "at": "2026-05-02 17:54:37.922+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "c665963d-a4e2-4346-8612-9f74abf61302",
        "evidence": "The slide shows the user journey from monitoring to saving, framing the 'before' (manual shopping) vs 'after' (automated Experian solution).",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:54:41.094+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 61,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "5692741d-272d-458e-a46d-e235a75e1174",
        "evidence": "Flywheel working, and expanding to new parts of consumers' lives",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:54:39.41+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 62,
        "frameworkName": "flywheel"
      }
    ],
    "patterns": []
  },
  "storymakers": {
    "model": "claude-cli-sonnet-4.6",
    "backend": null,
    "rawJson": {
      "arc": {
        "id": 1,
        "slug": "consultants-gambit",
        "beats": [
          {
            "name": "Situation & Context",
            "end_page": 5,
            "evidence": "Cover, agenda, integrated approach, 360-degree consumer view",
            "position": 1,
            "start_page": 1
          },
          {
            "name": "Problem & Complication",
            "end_page": 6,
            "evidence": "700 clients voice automation/integration pain points",
            "position": 2,
            "start_page": 6
          },
          {
            "name": "Solution & Approach",
            "end_page": 49,
            "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
            "position": 3,
            "start_page": 7
          },
          {
            "name": "Evidence & Proof",
            "end_page": 62,
            "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
            "position": 4,
            "start_page": 50
          },
          {
            "name": "Impact & Next Steps",
            "end_page": 65,
            "evidence": "Q&A and wrap-up close",
            "position": 5,
            "start_page": 63
          }
        ],
        "evidence": "Deck moves from Experian context (p.5) to client pain (p.6) to Ascend solution + segment strategies (p.7-49) to marketplace proof (p.50-62) to wrap (p.63-65).",
        "confidence": 78
      },
      "loops": [
        {
          "id": 51,
          "slug": "51-voice-of-customer",
          "end_page": 6,
          "evidence": "p.6 quotes 5 named customers + Forrester base of c.700 clients with categorized pains",
          "position": 1,
          "objective": "Establish need via direct client voice",
          "confidence": 82,
          "start_page": 5
        },
        {
          "id": 39,
          "slug": "39-benchmark-gap",
          "end_page": 7,
          "evidence": "p.7 explicitly compares Experian capability vs TransUnion, Equifax, FICO, Provenir, LexisNexis",
          "position": 2,
          "objective": "Position Experian above competitors across segments",
          "confidence": 85,
          "start_page": 7
        },
        {
          "id": 6,
          "slug": "06-zoom-in",
          "end_page": 21,
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "start_page": 8
        },
        {
          "id": 13,
          "slug": "13-domino-effect",
          "end_page": 24,
          "evidence": "p.23 'flywheel effect' visualization with three reinforcing wedges and growth narrative",
          "position": 4,
          "objective": "Show flywheel of Software+Analytics+Data driving growth",
          "confidence": 80,
          "start_page": 22
        },
        {
          "id": 15,
          "slug": "15-why-now",
          "end_page": 31,
          "evidence": "p.29 regulatory/long-term trends, p.30 'only player positioned', p.31 TAM >2x build",
          "position": 5,
          "objective": "Build the Brazil opportunity case via trends and TAM expansion",
          "confidence": 72,
          "start_page": 26
        },
        {
          "id": 40,
          "slug": "40-mece-breakdown",
          "end_page": 38,
          "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
          "position": 6,
          "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
          "confidence": 78,
          "start_page": 32
        },
        {
          "id": 33,
          "slug": "33-build-up",
          "end_page": 46,
          "evidence": "p.42-43 base $1.5bn business, p.45-46 add 4 growth drivers (Audience/Engagement/Data/Monetisation)",
          "position": 7,
          "objective": "Build credibility for Consumer Services via base + growth drivers",
          "confidence": 68,
          "start_page": 42
        },
        {
          "id": 14,
          "slug": "14-day-in-life",
          "end_page": 49,
          "evidence": "p.47 customer journey, p.48 Smart Money use case, p.49 daily co-pilot product",
          "position": 8,
          "objective": "Show consumer financial co-pilot in user context",
          "confidence": 70,
          "start_page": 47
        },
        {
          "id": 4,
          "slug": "04-tale-two-worlds",
          "end_page": 56,
          "evidence": "p.54 '3m on our platform' vs p.55 '80m off our platform' = $200m per share point on p.56",
          "position": 9,
          "objective": "Frame Activate gap: 3m on-platform vs 80m off-platform",
          "confidence": 86,
          "start_page": 53
        },
        {
          "id": 21,
          "slug": "21-before-after",
          "end_page": 62,
          "evidence": "p.58 'Insurance shopping is broken... we aim to fix it' with explicit current vs new way visual; p.60 +170% revenue delta",
          "position": 10,
          "objective": "Insurance: broken status quo vs Experian-fixed future",
          "confidence": 84,
          "start_page": 57
        }
      ],
      "slide_tools": [
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states insight: 'driving financial inclusion and unlocking 360-degree view'",
              "confidence": 78
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'360-degree view of the consumer' geometric metaphor",
              "confidence": 70
            }
          ],
          "page_number": 5
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title quantifies the insight: c.700 clients want faster automation",
              "confidence": 88
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Five direct verbatim quotes from named roles (IT EVP, Credit risk manager, etc.)",
              "confidence": 85
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Source line cites Forrester Consulting commissioned study",
              "confidence": 80
            },
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Aggregates 700 decision makers' voices to validate pain",
              "confidence": 78
            },
            {
              "id": 51,
              "slug": "51-voice-of-customer",
              "layer": "Loop",
              "evidence": "Verbatims to 5 categorized themes to strategic implication, archetypal VOC structure",
              "confidence": 88
            }
          ],
          "page_number": 6
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states the conclusion: 'breadth of capability is unparalleled'",
              "confidence": 85
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Three parallel columns (Data, Decisioning, Identity & Fraud) with identical row structure",
              "confidence": 82
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Distinct blue/purple/pink colour-coding for each market segment",
              "confidence": 80
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Proximity groups market description, capability and competitors per column",
              "confidence": 75
            },
            {
              "id": 39,
              "slug": "39-benchmark-gap",
              "layer": "Loop",
              "evidence": "Direct competitor benchmarking (TransUnion, Equifax, FICO, Provenir, LexisNexis)",
              "confidence": 85
            }
          ],
          "page_number": 7
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Process diagram of Ascend platform",
              "confidence": 60
            },
            {
              "id": 6,
              "slug": "06-zoom-in",
              "layer": "Loop",
              "evidence": "Mid-loop: drilling into Ascend platform components",
              "confidence": 65
            }
          ],
          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title quantifies: 'efficiency, effectiveness, faster time to market' with 99.9%+",
              "confidence": 85
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Callout '90%+ revenue from clients with 2+ solutions' visually breaks pattern",
              "confidence": 70
            }
          ],
          "page_number": 17
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: '1700+ clients, continued growth, potential to cross-sell'",
              "confidence": 82
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Callout '2x clients' references earlier growth narrative",
              "confidence": 60
            }
          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Industry recognition awards/analyst quotes ('market leading')",
              "confidence": 80
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Third-party analyst recognition transfers authority",
              "confidence": 75
            }
          ],
          "page_number": 19
        },
        {
          "tools": [
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "Flagship example: 'largest deal ever in UK'",
              "confidence": 78
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specifies 'largest financial services company in UK combining B2B and B2C'",
              "confidence": 75
            }
          ],
          "page_number": 20
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Ascend GenAI Co-Pilot opens new addressable markets'",
              "confidence": 78
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Co-Pilot' metaphor for GenAI assistant",
              "confidence": 78
            }
          ],
          "page_number": 22
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states the insight: 'will drive a flywheel effect of growth'",
              "confidence": 88
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Flywheel circular diagram with Software/Data/Analytics wedges",
              "confidence": 90
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Three numbered points (1, 2, 3) reinforcing the flywheel",
              "confidence": 78
            },
            {
              "id": 13,
              "slug": "13-domino-effect",
              "layer": "Loop",
              "evidence": "Three reinforcing components feed each other producing growth",
              "confidence": 82
            }
          ],
          "page_number": 23
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Single-sentence section close: 'Software solutions leverage Experian's unique strengths'",
              "confidence": 80
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title is the takeaway in full",
              "confidence": 78
            }
          ],
          "page_number": 24
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title is the ambition statement: 'simpler, fairer, less risky, more transparent'",
              "confidence": 80
            },
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Single overarching ambition for Brazil unit",
              "confidence": 75
            }
          ],
          "page_number": 26
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states evolution of ecosystem and new opportunities",
              "confidence": 75
            }
          ],
          "page_number": 27
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Allowing us to consistently deliver double-digit growth despite macro'",
              "confidence": 82
            },
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Clean revenue chart with 15% CAGR annotation",
              "confidence": 65
            }
          ],
          "page_number": 28
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Regulatory changes and trends create new opportunities'",
              "confidence": 80
            },
            {
              "id": 15,
              "slug": "15-why-now",
              "layer": "Loop",
              "evidence": "Trend list framing the timing of the opportunity",
              "confidence": 75
            }
          ],
          "page_number": 29
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title claim: 'the only player positioned to capture full potential'",
              "confidence": 85
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Experian column visually distinct vs competitors",
              "confidence": 65
            }
          ],
          "page_number": 30
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Unlocking new growth value pools as we expand our portfolio'",
              "confidence": 82
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Stacked-bar TAM build complemented by donut TAM evolution",
              "confidence": 75
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Coloured stack segments tag each growth driver (Core Bureau, SMEs, IDF, Agri, Consumer)",
              "confidence": 78
            },
            {
              "id": 33,
              "slug": "33-build-up",
              "layer": "Loop",
              "evidence": "FY19 base + FY24 + FY29 with each segment stacked, then 2x TAM build",
              "confidence": 78
            }
          ],
          "page_number": 31
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Clear strategy and leading market innovations to deliver on Brazil'",
              "confidence": 80
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Three coloured rounded boxes with distinct strategy pillars",
              "confidence": 92
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Three pillars with parallel structure",
              "confidence": 88
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Distinct blue/purple/pink colours per pillar",
              "confidence": 75
            },
            {
              "id": 40,
              "slug": "40-mece-breakdown",
              "layer": "Loop",
              "evidence": "Three distinct, collectively-exhaustive strategy pillars introduced here, expanded in p.33-37",
              "confidence": 78
            }
          ],
          "page_number": 32
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Scale Identity Verification to differentiate and unlock new use cases'",
              "confidence": 78
            }
          ],
          "page_number": 33
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Agribusiness | Everything to make credit available for the farmer'",
              "confidence": 78
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Callout: 'Agribusiness ~25% of Brazilian GDP'",
              "confidence": 78
            }
          ],
          "page_number": 34
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'SMBs | Expand client base to keep strong double-digit growth'",
              "confidence": 78
            }
          ],
          "page_number": 35
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title positions Serasa as 'indispensable to Brazilians' with 90m+",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Concrete 90m+ figure",
              "confidence": 70
            }
          ],
          "page_number": 36
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Consumer-data scaling angle for Brazil",
              "confidence": 75
            }
          ],
          "page_number": 37
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'A clear ambition and a unique position to extend our lead'",
              "confidence": 80
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Echoes p.26 ambition statement, closing the Brazil chapter",
              "confidence": 70
            }
          ],
          "page_number": 38
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Consumer Services is high growth with rich data and engagement'",
              "confidence": 82
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "$1.5bn business size anchored explicitly",
              "confidence": 78
            }
          ],
          "page_number": 42
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'diversified, resilient business with multiple revenue/distribution models' + 13% CAGR",
              "confidence": 80
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Revenue distribution by model",
              "confidence": 65
            }
          ],
          "page_number": 43
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title coins: 'building a financial co-pilot'",
              "confidence": 85
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Financial co-pilot' aviation metaphor anchors the product narrative",
              "confidence": 82
            }
          ],
          "page_number": 44
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Our Advantage: customer base, unique data, integrated platform, product innovation'",
              "confidence": 80
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Multiple advantage pillars listed",
              "confidence": 60
            }
          ],
          "page_number": 45
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'measure across key growth drivers and making significant progress'",
              "confidence": 88
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Four parallel bar charts (Audience, Engagement, Data, Monetisation) with same FY19/TODAY/NEXT structure",
              "confidence": 92
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Distinct purple/pink/violet/green colour codes per growth driver",
              "confidence": 85
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "NEXT bars rendered larger and label-highlighted vs FY19/TODAY",
              "confidence": 80
            },
            {
              "id": 33,
              "slug": "33-build-up",
              "layer": "Loop",
              "evidence": "Loop pays off: each driver builds on base toward 'one of largest financial platforms'",
              "confidence": 70
            }
          ],
          "page_number": 46
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Experian helps consumers achieve their financial ambitions'",
              "confidence": 75
            },
            {
              "id": 14,
              "slug": "14-day-in-life",
              "layer": "Loop",
              "evidence": "Customer journey arc from struggle to intervention to resolution",
              "confidence": 72
            }
          ],
          "page_number": 47
        },
        {
          "tools": [
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "Smart Money flagship example with 750k+ users proves financial inclusion claim",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific product name + outcome 'build credit without going into debt'",
              "confidence": 78
            }
          ],
          "page_number": 48
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'product is evolving into a platform that helps consumers improve financial health'",
              "confidence": 78
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Daily co-pilot metaphor reinforced",
              "confidence": 70
            }
          ],
          "page_number": 49
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Our ambition is to build the largest, most inclusive financial platform'",
              "confidence": 78
            },
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Single-line ambition framing the section",
              "confidence": 70
            }
          ],
          "page_number": 51
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'foundation of our dual-sided platform is in place' (100m+)",
              "confidence": 70
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Dual-sided platform' marketplace metaphor",
              "confidence": 65
            }
          ],
          "page_number": 52
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states Activate's effect: 'maximizes yield, creates certainty, unlocks engagement'",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "+63% engagement metric anchors the claim",
              "confidence": 70
            }
          ],
          "page_number": 53
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'members performed nearly 3m originations on our platform'",
              "confidence": 82
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific 3m count single hero number",
              "confidence": 80
            },
            {
              "id": 4,
              "slug": "04-tale-two-worlds",
              "layer": "Loop",
              "evidence": "Sets up the on-platform side of the contrast resolved on p.55",
              "confidence": 80
            }
          ],
          "page_number": 54
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'But, our members created nearly 80m originations off our platform'",
              "confidence": 88
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "80m vs 3m contrast hits as a pattern break",
              "confidence": 88
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "Direct juxtaposition between on-platform and off-platform volumes",
              "confidence": 85
            }
          ],
          "page_number": 55
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Shifting one point of origination share is worth $200m'",
              "confidence": 90
            },
            {
              "id": 56,
              "slug": "anchoring-bias",
              "layer": "Block",
              "evidence": "$200m anchor frames the size of even small share gains",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Quantified value of 1pp shift",
              "confidence": 80
            }
          ],
          "page_number": 56
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Insurance shopping is massive market, ripe for disruption'",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "$12bn TAM size anchor",
              "confidence": 75
            }
          ],
          "page_number": 57
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states the thesis: 'Insurance shopping is broken... and we aim to fix it'",
              "confidence": 90
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "Side-by-side 'Current Insurance Lead Aggregator Experience' vs 'The New Way to Shop'",
              "confidence": 92
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "5 sites/50 steps vs 1 application/3 steps to bind",
              "confidence": 85
            },
            {
              "id": 21,
              "slug": "21-before-after",
              "layer": "Loop",
              "evidence": "Explicit before/after: broken aggregator world to Experian one-application future",
              "confidence": 88
            }
          ],
          "page_number": 58
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'enables partners unrivaled precision to find best customers profitably'",
              "confidence": 78
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "'Needle in a haystack' metaphor for finding right consumer",
              "confidence": 70
            }
          ],
          "page_number": 59
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'product innovation within insurance has delivered rapid impact'",
              "confidence": 85
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "+170% and +200% callouts as pattern-breaking accents",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific Q4 FY24 vs Q1 FY23 baseline comparisons",
              "confidence": 75
            }
          ],
          "page_number": 60
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'changing how consumers shop... eliminating need to shop again'",
              "confidence": 78
            },
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "16M+ scale signals adoption",
              "confidence": 70
            }
          ],
          "page_number": 61
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Creating an unrivaled consumer financial platform'",
              "confidence": 80
            },
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Closing one-line synthesis $100bn opportunity",
              "confidence": 75
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Echoes p.51 ambition statement closing the section",
              "confidence": 65
            }
          ],
          "page_number": 62
        }
      ],
      "slides_seen": 65,
      "deck_summary": "Strong Consultant's Gambit alignment at the macro level with crisp action titles and recurrent voice-of-customer, benchmark-gap, three-pillar and before-after loops; weakened by a long Ascend platform stretch (p.8-16) of mostly chrome slides and sections where evidence/proof is interleaved rather than concentrated.",
      "secondary_arcs": [],
      "images_inspected": 7,
      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "Total Addressable Market (TAM) Segmentation",
              "slug": "tam-segmentation",
              "evidence": "Top bar labelled 'Total Addressable Market US$55bn+' broken into Data/Decisioning/Identity & Fraud",
              "confidence": 80
            }
          ],
          "page_number": 7
        },
        {
          "frameworks": [
            {
              "name": "Flywheel",
              "slug": "flywheel",
              "evidence": "Title says 'flywheel effect of growth'; circular three-wedge diagram with central platform",
              "confidence": 92
            }
          ],
          "page_number": 23
        },
        {
          "frameworks": [
            {
              "name": "TAM Build (Stacked Waterfall)",
              "slug": "tam-build",
              "evidence": "FY19 to FY24 to FY29 stacked bars with CAGR annotations and TAM doubling donuts",
              "confidence": 75
            }
          ],
          "page_number": 31
        },
        {
          "frameworks": [
            {
              "name": "Three Pillars",
              "slug": "three-pillars",
              "evidence": "Three labelled coloured boxes (Lead next gen / Expand portfolio / Build consumer platform)",
              "confidence": 88
            }
          ],
          "page_number": 32
        },
        {
          "frameworks": [
            {
              "name": "Growth Drivers Dashboard (Small Multiples)",
              "slug": "growth-drivers-dashboard",
              "evidence": "Four parallel KPI bar charts labelled Audience / Engagement / Data / Monetisation",
              "confidence": 78
            }
          ],
          "page_number": 46
        },
        {
          "frameworks": [
            {
              "name": "Before/After Comparison",
              "slug": "before-after",
              "evidence": "Two labelled panels 'Current Insurance Lead Aggregator Experience' vs 'The New Way to Shop'",
              "confidence": 86
            }
          ],
          "page_number": 58
        }
      ]
    },
    "matchedAt": "2026-04-27 04:49:21+00",
    "slidesSeen": 65,
    "deckSummary": "Strong Consultant's Gambit alignment at the macro level with crisp action titles and recurrent voice-of-customer, benchmark-gap, three-pillar and before-after loops; weakened by a long Ascend platform stretch (p.8-16) of mostly chrome slides and sections where evidence/proof is interleaved rather than concentrated.",
    "imagesInspected": 7,
    "extractionSeconds": 418.3308
  },
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 14:36:11.698+00",
    "subScores": {
      "scqa_arc": 63,
      "action_titles": 76,
      "mece_structure": 66,
      "closing_strength": 30,
      "evidence_quality": 79,
      "clarity_of_thesis": 54,
      "production_quality": 68,
      "visual_storytelling": 74
    },
    "totalScore": 64,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "Several sections follow local situation-complication-answer logic, especially slides 53-58, but the overall deck is closer to a multi-presenter analytical update than a single SCQA narrative.",
      "action_titles": "Most content pages use insight-bearing titles, with slide 56 as a strong example: \"Shifting one point of origination share on to our platform is worth $200m.\"",
      "mece_structure": "The major sections are mostly distinct by business or geography, but software, platform, consumer, marketplace, and insurance themes overlap and leave no explicit integrated issue tree.",
      "closing_strength": "The ending moves to Q&A and wrap-up placeholders on slides 63-65 without a clear recommendation, decision request, or next-step plan.",
      "evidence_quality": "Claims are usually supported by client quotes, charts, TAM indicators, growth metrics, and case examples, including slides 6, 18, 28, 31, 43, and 60.",
      "clarity_of_thesis": "The first five slides establish the event and the first section, but the closest thesis is slide 5 on growing data for financial inclusion rather than a declarative whole-deck argument.",
      "production_quality": "Branding and template consistency are strong, but production quality is pulled down by overcrowded pages such as slides 18, 29, 33-35, 44, 48, 53, and 60 plus topic-label slides in the Ascend sequence.",
      "visual_storytelling": "The deck uses appropriate charts, callouts, process diagrams, journeys, and before-after frames on slides such as 23, 46, and 58, though repeated platform diagrams on slides 8-16 reduce momentum."
    },
    "slidesAnalyzed": 65
  },
  "review": {
    "backend": null,
    "verdict": "A competent investor-day-style segment walkthrough with solid MECE by business unit and strong quant callouts, but it buries its overall thesis at both ends and repeats a single generic title nine times — use the Insurance sub-section (p.57–62) as the storytelling exemplar, not the deck as a whole.",
    "reviewedAt": "2026-04-24 17:13:44+00",
    "slidesSeen": 65,
    "suggestions": [
      "Insert a 'what you'll take away today' thesis slide at p.2–3 that states the three pillars and the headline ask (combined TAM and growth commitment) before the agenda",
      "Rewrite each of p.8–16 with a distinct action title — one per capability or benefit — so the Ascend section tells a build story instead of repeating the brand name nine times",
      "Add a synthesis slide just before p.63 Q&A that rolls up the three pillar commitments into a single chart or table (TAM, growth rate, investment required per pillar) so the deck has a proper close"
    ],
    "closingScore": 50,
    "openingScore": 45,
    "topStrengths": [
      "Clear segment-level MECE with dividers at p.4, p.25, p.40, p.50 that map to distinct business units and geographies",
      "Quant-anchored callouts throughout (p.17 '90%+ of revenue from clients with 2+ solutions', p.28 '15% growth', p.33 doubling TAM, p.56 '$200m per point of share') give titles credibility",
      "Problem framing in the Insurance sub-deck (p.57–59) is textbook: market size → broken process → Experian's fix"
    ],
    "topWeaknesses": [
      "Nine consecutive slides p.8–16 all titled 'Ascend Technology Platform' — the single biggest title-quality hit in the deck; the reader cannot skim the narrative",
      "No deck-level thesis slide in the first five pages and no deck-level recap before Q&A (p.63); opening and closing both underdeliver",
      "Brazil section (p.25–38) stacks three strategic_options slides (p.33–35 on Identity, Agribusiness, SMB) that read as parallel topics rather than a ranked or prioritized set"
    ],
    "narrativeScore": 62,
    "pillarCritique": "Four section dividers (p.4 Integrated Approach, p.25 Brazil, p.40 NA Consumer, p.50 Marketplace/Insurance) give a clean MECE cut by business segment/geography, but they read as business-unit topic dumps rather than pillars of a single argument.",
    "closingCritique": "It ends on p.62 'Creating an unrivaled consumer financial platform' followed by Q&A (p.63) and a wrap-up (p.64); the final summary is scoped to Marketplace/Insurance only, and there is no deck-level recap or explicit next-steps slide that pulls the three pillars back together.",
    "openingCritique": "The first five slides are generic front matter (cover, welcome, agenda, divider, then p.5 'We are growing our industry-leading data…'); there is no hook, no stakes, and no single-slide thesis — the reader has to read three sections in before the 'why now' is implied.",
    "extractionSeconds": 67.48709,
    "narrativeCritique": "The deck is structured as a four-segment investor walk-through (Integrated Platform → Brazil → NA Consumer → Marketplace/Insurance) rather than a single S→C→A→R arc — each pillar has its own mini setup and recommendation, but there is no overall tension or resolution tying them together.",
    "titleQualityScore": 58,
    "titleQualityCritique": "Strong insight-bearing titles exist (p.23 'Bringing Software, Analytics & Data closer together… will drive a flywheel effect of growth'; p.56 'Shifting one point of origination share on to our platform is worth $200m'), but nine consecutive slides (p.8–16) carry the identical topic label 'Ascend Technology Platform' and several dividers default to noun phrases like 'Our business model, strategy, and role' (p.41)."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/YyNAs5F0NIdPXhmJPz6yFevGmKQ6oL0IjixzP_1i_L8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kM2FjYzc2NzE2Zjg1ZjFkL3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 26,
        "componentCount": 5,
        "textChars": 268,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:33.315+00",
          "seconds": 6.629,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/1",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-1",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.315+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f265a07f-95a7-4056-9e2c-246355f49169",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "image",
          "text": "Experian",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.315+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "98d6fa27-7184-4bac-86f7-0fd51e4349a8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.55,
            "x": 0.45,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.315+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7a3f090-7963-4fec-a10d-32a60efeb64e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.05,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "Thursday 5 September 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.315+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "387c9516-1c26-4a0a-9dc2-231cb2e87fee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "title",
          "text": "Barclays Global Credit Bureau Forum",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.315+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f29b92e-6ec6-40aa-a558-30de5740a9d9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-07a7-7579-bd60-9b07ccfe6e90",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, agenda, integrated approach, 360-degree consumer view",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/wpYuP-4zMpyrKGkUIFgHPJOa3ivpPHzx6pMexe5txik/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kM2FjYzc2NzE2Zjg1ZjFkL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/lnGfI7n1ZkHLzSu9F0W6bELljHamrZ22AfsA5YKQCpI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kM2FjYzc2NzE2Zjg1ZjFkL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/lLn2UgOG10exjcz_REU-KccXiPhwTOqnmARd-IBGVAY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kM2FjYzc2NzE2Zjg1ZjFkL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 24,
        "componentCount": 5,
        "textChars": 238,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid",
          "headline_text",
          "paragraph",
          "photo",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:30.011+00",
          "seconds": 2.604,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/2",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-2",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.04,
            "w": 0.48,
            "x": 0.037,
            "y": 0.87
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.011+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4e3e5e98-e7e1-4012-9497-0aa615650a53",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.19,
            "w": 0.25,
            "x": 0.037,
            "y": 0.06
          },
          "kind": "image",
          "text": "Experian",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.011+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "45893045-4593-4ec7-b161-e5fd6e3fb570",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.54,
            "x": 0.46,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.011+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "44da5457-484c-4c2b-a267-fa1b5f1615af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.15,
            "x": 0.037,
            "y": 0.555
          },
          "kind": "paragraph",
          "text": "James Rose",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.011+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11579ffb-3cc1-4608-a669-e8550dca331a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.35,
            "x": 0.037,
            "y": 0.368
          },
          "kind": "title",
          "text": "Welcome/introduction",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.011+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5eb89ad3-257d-4292-8c13-2c7a3612f54e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-07a7-7579-bd60-9b07ccfe6e90",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, agenda, integrated approach, 360-degree consumer view",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "function": "front_matter",
      "rawType": "agenda",
      "block": null,
      "metadata": {
        "slideType": "agenda",
        "slideTypeCanon": {
          "name": "Agenda",
          "slug": "agenda",
          "status": "active",
          "canonId": "019de52d-061b-7470-b138-3ffa5e612cce",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 17,
        "componentCount": 2,
        "textChars": 381,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "comparison_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:30.097+00",
          "seconds": 2.434,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/3",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-3",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.62,
            "w": 0.91,
            "x": 0.049,
            "y": 0.218
          },
          "kind": "list",
          "text": "Welcome - James Rose\nIntroduction - Lloyd Pitchford\nOur integrated approach: Analytics, Credit Decisioning and Fraud software - Alex Lintner\nDelivering on our material addressable opportunity in Brazil - Valdemir Bertolo\nBreak\nNorth America Consumer Services - Jeff Softley and Rakesh Patel\nQ&A session - Moderated by James Rose\nWrap-up/close - James Rose and Lloyd Pitchford",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.097+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be2effa9-72b0-44b8-8845-02c528524f86",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.115,
            "x": 0.037,
            "y": 0.065
          },
          "kind": "title",
          "text": "Agenda",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.097+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30a6fff4-e055-40fa-a57a-af66804485cd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-07a7-7579-bd60-9b07ccfe6e90",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, agenda, integrated approach, 360-degree consumer view",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 4,
        "textChars": 463,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:30.594+00",
          "seconds": 2.386,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/4",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-4",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries. The graphical device is a registered Community design in the EU. Other product and company names mentioned herein are the trademarks of their respective owners. Experian Public.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.594+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f785cf9c-d40c-4b1c-bfe2-b6a4333f26a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.55,
            "x": 0.45,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.594+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aeef5df9-a5f5-4512-ab1d-a14436010771",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "paragraph",
          "text": "Alex Lintner",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.594+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "192e5cbc-f562-4a3b-99bc-a4daf4d3d3ed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "title",
          "text": "Our integrated approach: Analytics, Credit Decisioning and Fraud software",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.594+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11f45589-ac7b-49bc-8a12-382ec5425942",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-07a7-7579-bd60-9b07ccfe6e90",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, agenda, integrated approach, 360-degree consumer view",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "appendix",
      "title": "The slide uses a hexagonal honeycomb-style diagram to map various data sources and products.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 18,
        "componentCount": 3,
        "textChars": 341,
        "nDataPoints": 0,
        "notes": "The slide uses a hexagonal honeycomb-style diagram to map various data sources and products.",
        "elementsJson": [
          "process_diagram",
          "footnote"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:31.142+00",
          "seconds": 2.788,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/5",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-5",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.95,
            "x": 0.03,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Honeycomb data ecosystem map",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "other",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "20edf25a-85b9-4945-bb3d-cc577d5ab487",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.03,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Note: 1) North America Consumer Information/Business Information example 2) FCRA: Fair Credit Reporting Act, a federal law that regulates the collection of consumers' credit information",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d88ff46-5c2b-496a-bfd7-f8f7923ed180",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.9,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "We are growing our industry-leading data to drive financial inclusion and unlock our 360-degree view of the consumer for clients",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cce9b3a6-4efa-4f4f-9994-9b4eecccc35e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-09d2ae80ef01",
          "evidence": "Title states insight: 'driving financial inclusion and unlocking 360-degree view'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-0fd3b66392bc",
          "evidence": "'360-degree view of the consumer' geometric metaphor",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "ad2ee7d8-7c43-46ba-88aa-45daff79ef24",
          "evidence": "Visual mapping of data sources into categories",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:31.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "Data Ecosystem Map"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-07a7-7579-bd60-9b07ccfe6e90",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, agenda, integrated approach, 360-degree consumer view",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 5,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-4d098f7078c8",
          "evidence": "p.6 quotes 5 named customers + Forrester base of c.700 clients with categorized pains",
          "position": 1,
          "objective": "Establish need via direct client voice",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "tension",
      "title": "The slide uses a series of quotes from various industry roles to validate the five key strategic pillars listed below them.",
      "function": "frame_problem",
      "rawType": "pain_points",
      "block": null,
      "metadata": {
        "slideType": "pain_points",
        "slideTypeCanon": {
          "name": "Pain points",
          "slug": "pain_points",
          "status": "active",
          "canonId": "019de52d-08a0-761d-a14f-1dbc5e447381",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 82,
        "componentCount": 9,
        "textChars": 1175,
        "nDataPoints": 1,
        "notes": "The slide uses a series of quotes from various industry roles to validate the five key strategic pillars listed below them.",
        "elementsJson": [
          "headline_text",
          "quote_block",
          "icon_grid",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:31.685+00",
          "seconds": 3.128,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/6",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-6",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.7,
            "x": 0.03,
            "y": 0.88
          },
          "kind": "disclaimer",
          "text": "Base: c.700 decision makers for technology purchases that support the credit lifecycle at their organizations; 60 interviews to decision makers in NA, UK&I, and Brazil (Jun-Sep '23) Source: A commissioned study conducted by Forrester Consulting on behalf of Experian, August 2023 / NOT EXHAUSTIVE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.685+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cbb2e9ad-7fff-4902-91a6-ea98404bfb2b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.94,
            "x": 0.03,
            "y": 0.65
          },
          "kind": "list",
          "text": "Drive faster automation; Improve data management and integration; Improve customer journeys; Strengthen regulatory compliance and governance; Reduce costs and improve efficiency",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.685+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a0af9490-2d03-4d6d-a798-c7e3a2aad2ea",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.16,
            "x": 0.42,
            "y": 0.24
          },
          "kind": "quote",
          "text": "Our customer journey is not defined, and we don't know what/whom to cross-sell.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.685+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "589663c0-d5c1-4db8-aed1-aae533d967ff",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.16,
            "x": 0.8,
            "y": 0.24
          },
          "kind": "quote",
          "text": "Our top priority is to improve the overall efficiency of technology stack.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.685+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "70962b34-bcb1-4db8-93f7-1db324c6b563",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.16,
            "x": 0.61,
            "y": 0.24
          },
          "kind": "quote",
          "text": "We need to meet regulatory requirements in mitigating fraud (e.g., AML) and risk (e.g., credit history).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.685+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9a22d637-90df-4a72-b73c-376258f708e9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.16,
            "x": 0.23,
            "y": 0.24
          },
          "kind": "quote",
          "text": "One of our biggest challenges is the lack of data and integration across multiple sources.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.685+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5af7ca3-ab40-4574-97fa-1e0c52a82027",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.16,
            "x": 0.04,
            "y": 0.24
          },
          "kind": "quote",
          "text": "Our biggest pain point tech and cost wise is not having end-to-end automation in place.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.685+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a7f279d8-3b9c-47ae-896b-b9d20cda23e2",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Our biggest pain point tech and cost wise is not having end-to-end automation in place. (IT program lead, UK&I Auto Finance)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:10+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac7-144f14a31771",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.94,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "c.700 clients told Experian they want to drive faster automation and integration across the customer journey – balanced with cost and compliance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.685+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "47ded9dd-678e-4066-afd0-fea297fab4c3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-10a22d769077",
          "evidence": "Title quantifies the insight: c.700 clients want faster automation",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-16bc8ca37992",
          "evidence": "Five direct verbatim quotes from named roles (IT EVP, Credit risk manager, etc.)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-18967da0c2e7",
          "evidence": "Source line cites Forrester Consulting commissioned study",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Social Validation",
            "slug": "social-validation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
            "version": 1,
            "bodyDocId": null,
            "description": "Showing others have done something, especially similar others",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-1ffb2fc10504",
          "evidence": "Aggregates 700 decision makers' voices to validate pain",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-07a7-7579-bd60-9c99ea4ad237",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "700 clients voice automation/integration pain points",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 5,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-4d098f7078c8",
          "evidence": "p.6 quotes 5 named customers + Forrester base of c.700 clients with categorized pains",
          "position": 1,
          "objective": "Establish need via direct client voice",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "setup",
      "title": "The slide uses a visual bar to represent the TAM and maps Experian's presence against competitors in each segment.",
      "function": "compare_peers",
      "rawType": "competitive_analysis",
      "block": null,
      "metadata": {
        "slideType": "competitive_analysis",
        "slideTypeCanon": {
          "name": "Competitive analysis",
          "slug": "competitive_analysis",
          "status": "active",
          "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 34,
        "componentCount": 5,
        "textChars": 357,
        "nDataPoints": 1,
        "notes": "The slide uses a visual bar to represent the TAM and maps Experian's presence against competitors in each segment.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "logo_grid",
          "icon_grid",
          "bar_chart_horizontal",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:31.427+00",
          "seconds": 2.81,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/7",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-7",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.94,
            "x": 0.03,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Total Addressable Market US$55bn+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.427+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9729b74f-4aec-4deb-b0eb-13c8b90c249f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.75,
            "x": 0.2,
            "y": 0.7
          },
          "kind": "image",
          "text": "Competitor logos: TransUnion, Equifax, FICO, Provenir, LexisNexis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.427+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c7395dd4-779f-4deb-9a43-d7041a91540e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Total Addressable Market: US$55bn+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:10+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac6-f75eab0558cd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.94,
            "x": 0.03,
            "y": 0.3
          },
          "kind": "table",
          "text": "Comparison matrix of Data and Analytics, Decisioning, and Identity & Fraud segments including descriptions, Experian capability checkmarks, and competitor logos.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.427+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89c29d6e-9eaa-4e8c-a3ee-8b6d41903973",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Experian's breadth of capability is unparalleled in our industry",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.427+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "705b4d19-59ec-4833-89ae-5e6ff84cdcad",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-21899a9c440d",
          "evidence": "Title states the conclusion: 'breadth of capability is unparalleled'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-2a42b6900160",
          "evidence": "Distinct blue/purple/pink colour-coding for each market segment",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Gestalt Principles",
            "slug": "gestalt-principles",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
            "version": 1,
            "bodyDocId": null,
            "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer",
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-2fd438b23011",
          "evidence": "Proximity groups market description, capability and competitors per column",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-269b875bc4c4",
          "evidence": "Three parallel columns (Data, Decisioning, Identity & Fraud) with identical row structure",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "504a5857-9214-4fd8-a98b-cfa83c244faf",
          "evidence": "Comparison of capabilities and competitors across market segments",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:54:31.427+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "competitive-landscape"
        },
        {
          "matchId": "019dd95a-1d21-7467-a465-f54192dac6a9",
          "evidence": "Top bar labelled 'Total Addressable Market US$55bn+' broken into Data/Decisioning/Identity & Fraud",
          "framework": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "Total Addressable Market (TAM) Segmentation"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 7,
          "loop": {
            "name": "39_benchmark_gap",
            "slug": "39-benchmark-gap",
            "status": "active",
            "bestFor": "Performance improvement, competitive analysis, target setting",
            "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
            "description": "Compare performance against best-in-class to quantify the opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-524a8a01714d",
          "evidence": "p.7 explicitly compares Experian capability vs TransUnion, Equifax, FICO, Provenir, LexisNexis",
          "position": 2,
          "objective": "Position Experian above competitors across segments",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 2,
        "componentCount": 2,
        "textChars": 26,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "infographic"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:32.525+00",
          "seconds": 3.779,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/8",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-8",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.699,
            "w": 0.304,
            "x": 0.348,
            "y": 0.15
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.525+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "68dcdce1-03bd-4249-9e3c-f830de966169",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.31,
            "x": 0.155,
            "y": 0.045
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.525+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9f23bccf-858d-4360-afa1-da4cba9ace5c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "appendix",
      "title": "The background features a stylized gear-brain icon, suggesting a combination of mechanical/process efficiency and intelligence/analytics.",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 13,
        "componentCount": 3,
        "textChars": 223,
        "nDataPoints": 0,
        "notes": "The background features a stylized gear-brain icon, suggesting a combination of mechanical/process efficiency and intelligence/analytics.",
        "elementsJson": [
          "infographic",
          "icon_grid"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:31.359+00",
          "seconds": 2.589,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/9",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-9",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.32,
            "x": 0.34,
            "y": 0.15
          },
          "kind": "image",
          "text": "Stylized gear and brain background graphic.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.359+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "80bb54b7-21cd-43d9-8ec6-d5ef19d0f5dc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.438,
            "w": 0.148,
            "x": 0.184,
            "y": 0.212
          },
          "kind": "image",
          "text": "A card-like container showing 'Analytics and Model Development' with two sub-items: 'Ascend Analytical Sandbox' and 'Ascend Marketing', each with an icon.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Infographic",
              "slug": "infographic",
              "status": "active",
              "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "infographic",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.359+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a97265a-ebb4-45a6-b2f9-2ba4cff7d28d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.359+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "042972da-b9a9-4fd7-8797-70c057aafd9b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "appendix",
      "title": "The slide uses a stylized gear-brain graphic to represent the platform's machine learning capabilities.",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 16,
        "componentCount": 4,
        "textChars": 188,
        "nDataPoints": 0,
        "notes": "The slide uses a stylized gear-brain graphic to represent the platform's machine learning capabilities.",
        "elementsJson": [
          "icon_grid",
          "infographic"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:30.885+00",
          "seconds": 2.035,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/10",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-10",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.4,
            "x": 0.35,
            "y": 0.15
          },
          "kind": "image",
          "text": "Stylized gear and brain graphic",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Infographic",
              "slug": "infographic",
              "status": "active",
              "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "infographic",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.885+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "adf377e0-f98b-4d10-bd3c-43352a998662",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.25,
            "x": 0.18,
            "y": 0.2
          },
          "kind": "list",
          "text": "Analytics and Model Development; Ascend Analytical Sandbox; Ascend Marketing; Feature Engineering Studio",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.885+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e1b30c1b-610e-4ec6-9972-ab077345c85f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.18,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "Powered by Machine Learning",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.885+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f3d5c84-9f6a-4b2b-8fad-d391e78d2525",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:30.885+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e01c616-81ab-4cfa-89a6-b5efa4036b4e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "appendix",
      "title": "The slide uses a gear/circuit background graphic to represent the platform's technical nature.",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 21,
        "componentCount": 4,
        "textChars": 293,
        "nDataPoints": 0,
        "notes": "The slide uses a gear/circuit background graphic to represent the platform's technical nature.",
        "elementsJson": [
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:31.446+00",
          "seconds": 2.589,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/11",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-11",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.42,
            "w": 0.216,
            "x": 0.611,
            "y": 0.19
          },
          "kind": "diagram",
          "text": "Decisioning pillar containing PowerCurve Originations, PowerCurve Collections, and PowerCurve Strategy Management.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "other",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1b8648c0-3bb1-4d52-9936-1cc2786d7006",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.475,
            "w": 0.148,
            "x": 0.184,
            "y": 0.212
          },
          "kind": "diagram",
          "text": "Analytics and Model Development pillar containing Ascend Analytical Sandbox, Ascend Marketing, and Feature Engineering Studio.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "other",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "69905467-bab7-4127-8c4e-94d6187aefdb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.14,
            "x": 0.19,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "Powered by Machine Learning",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ac72760-f3cd-4a05-98be-9531038ac9f0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d7780673-41f9-41e9-857f-eaf45c42d06a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Canvas framework",
            "slug": "canvas-framework",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
            "version": 1,
            "bodyDocId": null,
            "description": "Named canvas (business model canvas, value prop canvas, etc.).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "efd83cfc-df2b-4ddc-8f4e-8e086ec15374",
          "evidence": "Analytics and Model Development pillar containing Ascend Analytical Sandbox, Ascend Marketing, and Feature Engineering Studio.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:01.318517+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "optional",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "appendix",
      "title": "The slide uses a gear-like background graphic to imply an integrated system.",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 27,
        "componentCount": 5,
        "textChars": 287,
        "nDataPoints": 0,
        "notes": "The slide uses a gear-like background graphic to imply an integrated system.",
        "elementsJson": [
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:31.186+00",
          "seconds": 2.255,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/12",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-12",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "x": 0.61,
            "y": 190
          },
          "kind": "diagram",
          "text": "Decisioning and Fraud & Identity column",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ea34d69-8afd-4448-9707-e30cf8989dfc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.18,
            "y": 210
          },
          "kind": "diagram",
          "text": "Analytics and Model Development column",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f8950474-9677-4070-932d-1bcd66135933",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.63,
            "y": 260
          },
          "kind": "list",
          "text": "PowerCurve Originations, PowerCurve Collections, PowerCurve Strategy Management, Precise ID, Hunter, Ascend Fraud",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d4820a4-c49f-4656-aae7-4b738474f3ef",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.19,
            "y": 320
          },
          "kind": "list",
          "text": "Ascend Analytical Sandbox, Ascend Marketing, Feature Engineering Studio",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f03ca3ca-7106-4c5f-8dde-9a756b2f8829",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2e85e68-4778-4302-b764-8a15c04948b1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "5dee248d-ac5b-435d-a642-10d6a3731660",
          "evidence": "Decisioning and Fraud & Identity column",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:53:01.406104+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "appendix",
      "title": "The slide uses a gear-like background graphic to imply a system or engine.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 27,
        "componentCount": 6,
        "textChars": 105,
        "nDataPoints": 0,
        "notes": "The slide uses a gear-like background graphic to imply a system or engine.",
        "elementsJson": [
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:32.171+00",
          "seconds": 3.083,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/13",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-13",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.35,
            "w": 0.17,
            "x": 0.4,
            "y": 0.29
          },
          "kind": "framework",
          "text": "Ascend Ops Deployment",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "02d3a2de-9121-4784-a2ad-f6c34e8a919f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.61,
            "y": 0.58
          },
          "kind": "framework",
          "text": "Fraud & Identity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "67961d51-8b86-4b6c-91f5-2c8ee42eddde",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.15,
            "x": 0.18,
            "y": 0.21
          },
          "kind": "framework",
          "text": "Analytics and Model Development",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "67e62942-5490-4cac-9f28-c72dfaba9d51",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.2,
            "x": 0.61,
            "y": 0.19
          },
          "kind": "framework",
          "text": "Decisioning",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "835c8025-3e2b-4ad9-9383-92f7583ebc02",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.63,
            "x": 0.18,
            "y": 0.21
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ca194a8d-3dcb-423f-b0f0-0e5f67475158",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d6df1d9-c3e3-4673-9456-b2b2bdb3bfbe",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Canvas framework",
            "slug": "canvas-framework",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
            "version": 1,
            "bodyDocId": null,
            "description": "Named canvas (business model canvas, value prop canvas, etc.).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "628f20bb-4e98-4584-a3ed-1da212f42c12",
          "evidence": "Analytics and Model Development",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:01.492458+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "optional",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "4608e4af-03b4-4670-b448-1fad90e16fc6",
          "evidence": "Visual representation of platform components and their logical flow.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:32.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "frameworkName": "System Architecture"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "appendix",
      "title": "The slide uses a gear-like background graphic to imply a functional, integrated system.",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 10,
        "componentCount": 3,
        "textChars": 145,
        "nDataPoints": 0,
        "notes": "The slide uses a gear-like background graphic to imply a functional, integrated system.",
        "elementsJson": [
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:31.842+00",
          "seconds": 2.728,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/14",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-14",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.65,
            "x": 0.18,
            "y": 0.2
          },
          "kind": "diagram",
          "text": "Analytics and Model Development to Ascend Ops Deployment to Decisioning and Fraud & Identity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.842+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f080abd-0537-4aa6-9308-446929c16526",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.18,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "Powered by Machine Learning",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.842+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aa3eaf3f-0248-4b31-a167-dcbd4600bbd9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.842+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2116f4ed-082d-4c0a-9d72-d5440ff5a307",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-33fc5e1b9cfc",
          "evidence": "Process diagram of Ascend platform",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Process flow",
            "slug": "process-flow",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
            "version": 1,
            "bodyDocId": null,
            "description": "Workflow, steps, sequential diagram.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "9d460ab4-9bc5-4625-a978-66454d4f8e4e",
          "evidence": "Flow from Analytics to Deployment to Decisioning/Fraud",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:01.583675+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "appendix",
      "title": "The diagram uses a hub-and-spoke style flow centered on Ascend Ops.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 9,
        "componentCount": 3,
        "textChars": 107,
        "nDataPoints": 0,
        "notes": "The diagram uses a hub-and-spoke style flow centered on Ascend Ops.",
        "elementsJson": [
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:35.785+00",
          "seconds": 6.583,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/15",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-15",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.65,
            "x": 0.18,
            "y": 0.2
          },
          "kind": "diagram",
          "text": "Flow from Analytics to Deployment to Decisioning/Fraud",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.785+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a244c914-1450-466b-ba21-3b4970d269cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.18,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "Powered by Machine Learning",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.785+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "664ff3a5-7900-4d9e-87ac-a73f6e9321cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.785+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "df835a9f-d85e-4b6d-9321-28c99b148da8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Process flow",
            "slug": "process-flow",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
            "version": 1,
            "bodyDocId": null,
            "description": "Workflow, steps, sequential diagram.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "d11806c6-cbbd-4885-a762-ab38ad0a55a8",
          "evidence": "Flow from Analytics to Deployment to Decisioning/Fraud",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:01.672628+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "80c90c0e-e221-495a-9246-1e5cb550e875",
          "evidence": "Central deployment hub connecting analytics inputs to decisioning outputs",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:35.785+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "appendix",
      "title": "The diagram uses a hub-and-spoke style architecture with continuous feedback loops.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 6,
        "componentCount": 2,
        "textChars": 141,
        "nDataPoints": 0,
        "notes": "The diagram uses a hub-and-spoke style architecture with continuous feedback loops.",
        "elementsJson": [
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:31.307+00",
          "seconds": 1.997,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/16",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-16",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.65,
            "x": 0.18,
            "y": 0.18
          },
          "kind": "diagram",
          "text": "Platform architecture showing Analytics, Deployment, Decisioning, and Fraud & Identity modules with feedback loops.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.307+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "62d4f65b-604c-47e6-8843-6faea31e3705",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Ascend Technology Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:31.307+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5c89cf7-fd17-4a07-ba80-f9f803790ddc",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "b8ee628c-5531-44f1-a4d2-0589e66d0b77",
          "evidence": "Central deployment hub with surrounding functional modules and feedback loops.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:31.307+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "resolution",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 85,
        "componentCount": 12,
        "textChars": 833,
        "nDataPoints": 6,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:32.836+00",
          "seconds": 3.511,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/17",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-17",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "90%+ of the revenue comes from clients with two or more solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:17+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac8-ee54a195a3a9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.51,
            "w": 0.27,
            "x": 0.69,
            "y": 0.28
          },
          "kind": "list",
          "text": "Cross-sell opportunity: Simpler messaging, 90%+ revenue from multi-solution clients, accelerated purchase, 'sticky' solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "44deb033-4e97-4975-abc8-24eb50e27199",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.04,
            "y": 0.21
          },
          "kind": "list",
          "text": "What our clients say",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a35c4e91-cb5f-4e14-b0f9-816898471db4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.27,
            "x": 0.69,
            "y": 0.21
          },
          "kind": "list",
          "text": "What our Sales teams say",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b9ff4749-682e-4104-b03b-b79674c70b17",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.23,
            "w": 0.19,
            "x": 0.26,
            "y": 0.28
          },
          "kind": "metric",
          "text": "Ability to scale: 4Bn+ transactions per year",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2068f57b-3f14-4a56-ba2d-4e059fef74c4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.23,
            "w": 0.19,
            "x": 0.26,
            "y": 0.56
          },
          "kind": "metric",
          "text": "Lower regulatory cost: Reduce time spent on Regulatory paperwork by 50% - 60% through automation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89d117e7-f74e-47dd-b6f6-502ad9872a7a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.23,
            "w": 0.19,
            "x": 0.04,
            "y": 0.28
          },
          "kind": "metric",
          "text": "More available and secure: 99.9%+ uptime",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c0a24445-94be-46ea-a5a6-2a9a65cd1a45",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.23,
            "w": 0.19,
            "x": 0.04,
            "y": 0.56
          },
          "kind": "metric",
          "text": "Quicker time to market: Ca. 85% reduction in time to production for ML Models",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d859bd78-96ee-4ab7-a9ff-792b14d75fd7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.23,
            "w": 0.19,
            "x": 0.48,
            "y": 0.28
          },
          "kind": "metric",
          "text": "Easier and faster to onboard: Ability to onboard customers and enable products in less than 5 Days",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e76df17e-2b50-4cd5-829d-510ebdb2c770",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.23,
            "w": 0.19,
            "x": 0.48,
            "y": 0.56
          },
          "kind": "metric",
          "text": "Simplified & Smarter Integration: Ability to integrate new data sources in minutes where it would have taken months",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7d5f087-c725-4fe3-9d8c-cab0c620a9dc",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "uptime: 99.9%+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:17+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac8-f3d1f2c929bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.85,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Primary benefits for clients of the Ascend Technology Platform: efficiency, effectiveness and faster time to market",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.836+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "82e10fed-6cba-4d96-831b-ec357974a310",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-35882dc08049",
          "evidence": "Title quantifies: 'efficiency, effectiveness, faster time to market' with 99.9%+",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "58603fb9-cb66-4293-814b-b0f3e06328ff",
          "evidence": "list/bullet: Cross-sell opportunity: Simpler messaging, 90%+ revenue from multi-solution clients, accelerated purchase, 'sticky' solutions",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:01.807751+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-3b3e78009c05",
          "evidence": "Callout '90%+ revenue from clients with 2+ solutions' visually breaks pattern",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "resolution",
      "title": "The chart shows a significant inflection point around Feb 2023.",
      "function": "quantify_impact",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 6,
        "textChars": 774,
        "nDataPoints": 2,
        "notes": "The chart shows a significant inflection point around Feb 2023.",
        "elementsJson": [
          "headline_text",
          "line_chart",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:32.163+00",
          "seconds": 2.793,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/18",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-18",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.62,
            "y": 0.22
          },
          "kind": "callout",
          "text": "We believe we can 2x the number of clients through further growth and remaining client migrations. Enhancements to the platform have increased the number of client engagements and enquiries about the additional capabilities. Increased focus on the sales organisation on solving client solutions rather than more tactical data and analytics capabilities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "964f5f0e-ad6a-4a2a-bf73-33738a2a46b2",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "We believe we can 2x the number of clients through further growth and remaining client migrations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:16+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac8-d36a6ea2ee39",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.45,
            "x": 0.03,
            "y": 0.26
          },
          "kind": "chart",
          "text": "Provisioned Client Solutions from April 2023 to July 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "873ce110-c6f4-46b5-8213-1aa2d36b6724",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Client solutions: 1700+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:16+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac8-d4fed076d785",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Note 1: Solutions include PowerCurve, CrossCore, Ascend Ops. Provisioned clients have been onboarded onto the platform and can transact",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a6dafda1-4358-475d-b49f-2528b3d0ac60",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.8,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "We are seeing continued growth of clients and solutions on the platform, unlocking the potential to cross-sell",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "acfecb12-6dba-4bb1-b16f-e7369d42c0b1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Callback",
            "slug": "callback",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
            "version": 1,
            "bodyDocId": null,
            "description": "Referencing earlier content for payoff and cohesion",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-411745745abc",
          "evidence": "Callout '2x clients' references earlier growth narrative",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-3ce6104cf559",
          "evidence": "Title: '1700+ clients, continued growth, potential to cross-sell'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 19,
      "type": "resolution",
      "function": "quantify_impact",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 33,
        "componentCount": 5,
        "textChars": 267,
        "nDataPoints": 15,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "bar_chart_stacked",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.577+00",
          "seconds": 4.957,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/19",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-19",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.35,
            "x": 0.03,
            "y": 0.3
          },
          "kind": "chart",
          "text": "Awards by year 2020-2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.577+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31ad61c5-4670-48af-84e1-4bb7c52daec7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.55,
            "x": 0.42,
            "y": 0.3
          },
          "kind": "chart",
          "text": "Received awards by entity (2023-2024)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.577+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2fc20e62-4aa9-45a2-9b5d-4fa96faa92aa",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Industry awards: 12",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:15+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac7-f0a27a0acb3c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.35,
            "x": 0.03,
            "y": 0.22
          },
          "kind": "subtitle",
          "text": "Received and upcoming awards for the Ascend Tech Platform capabilities (2020-2024, #)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.577+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2c7e3b28-347d-4fcd-b427-b318a08a0ebc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.8,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Ascend Technology Platform capabilities continue to receive widespread recognition as ‘market leading’",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.577+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f82d4bad-e451-46c4-b93b-5c115c6b5939",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Authority Bias",
            "slug": "authority-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
            "version": 1,
            "bodyDocId": null,
            "description": "Expert opinions are weighted more heavily - cite credible sources",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Architect",
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-496ecbb02872",
          "evidence": "Third-party analyst recognition transfers authority",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Social Validation",
            "slug": "social-validation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
            "version": 1,
            "bodyDocId": null,
            "description": "Showing others have done something, especially similar others",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-479f8ee7ee53",
          "evidence": "Industry recognition awards/analyst quotes ('market leading')",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 20,
      "type": "evidence",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 33,
        "componentCount": 4,
        "textChars": 593,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "numbered_list",
          "callout_box",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:32.496+00",
          "seconds": 2.834,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/20",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-20",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.94,
            "x": 0.03,
            "y": 0.2
          },
          "kind": "callout",
          "text": "Who: one of the largest financial services company in the UK that looked to combine its B2B and B2C businesses",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "21783230-09de-4a73-bc01-04419bbe6027",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.42,
            "x": 0.55,
            "y": 0.31
          },
          "kind": "list",
          "text": "Largest deal ever secured in the UK\nTook us from a rolling 3-year RFP to a 10-year contract\nWent from a data and analytics supplier to being a strategic partner",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ca66f7bb-f35b-4fde-859d-0cf66a6a286a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.44,
            "x": 0.03,
            "y": 0.31
          },
          "kind": "list",
          "text": "1. Strategic partnership recognized to support the client's transition to a digital bank\n2. Track record of innovation to grow client competitive advantage and high NPS\n3. Best-in-class data used to find more customers, powering client growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f809a24e-5526-4d0c-a14d-5918e71e1d35",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.94,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Example: Ascend Technology Platform helped secure the largest deal ever in the UK",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "175011e0-e7a6-4a88-b2ea-b35a749d7de3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-505cc9ee5fe9",
          "evidence": "Specifies 'largest financial services company in UK combining B2B and B2C'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Sinatra Test",
            "slug": "sinatra-test",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
            "version": 1,
            "bodyDocId": null,
            "description": "If you can make it there, you can make it anywhere - using flagship example",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-4f4f1ee4e270",
          "evidence": "Flagship example: 'largest deal ever in UK'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 21,
      "type": "setup",
      "title": "Uses a 'Before-After-Bridge' or 'Maturity Model' style progression to show transformation.",
      "function": "present_solution",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 6,
        "textChars": 338,
        "nDataPoints": 0,
        "notes": "Uses a 'Before-After-Bridge' or 'Maturity Model' style progression to show transformation.",
        "elementsJson": [
          "headline_text",
          "photo",
          "bullet_list",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.999+00",
          "seconds": 5.132,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/21",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-21",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.95,
            "x": 0.03,
            "y": 0.25
          },
          "kind": "framework",
          "text": "Comparison of Before the Sandbox, Today, and The Future (2024/25)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.999+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31525de5-3952-4c97-80c8-8b828e39f9d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.73,
            "x": 0.14,
            "y": 0.25
          },
          "kind": "image",
          "text": "Visuals representing the three stages of evolution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.999+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be5265c2-46ba-43bd-843b-a585a054ac57",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.73,
            "x": 0.14,
            "y": 0.48
          },
          "kind": "list",
          "text": "Operations evolution details",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.999+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2b216de1-bbb0-4255-b1ee-de29514f56d3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.73,
            "x": 0.14,
            "y": 0.75
          },
          "kind": "list",
          "text": "Commercial model and Client relationship progression arrows",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Comparison list",
              "slug": "comparison",
              "status": "active",
              "canonId": "019de52c-fce7-733e-99d3-030a104727bf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.999+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e7d450e7-20e7-4f25-a2dc-9dd20ad932f5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.03,
            "y": 0.21
          },
          "kind": "paragraph",
          "text": "The evolution of the Ascend Sandbox and Ascend Ops",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.999+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "94788545-26e1-41ca-aafb-e7f6019ac4ea",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Experian Ascend Technology Platform – transforms our relationship with our B2B clients",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.999+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a69606b3-0f06-4c3e-b79e-8cd8b0831d32",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Comparison frame",
            "slug": "comparison-frame",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
            "version": 1,
            "bodyDocId": null,
            "description": "Two or more states/subjects placed side by side to expose a gap.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "d0ed6e61-1108-42c7-aa8d-8a25ab85e83a",
          "evidence": "Comparison of Before the Sandbox, Today, and The Future (2024/25)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:02.046615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "38b0b4fb-90d3-4f90-8c51-a3945e22ff48",
          "evidence": "The slide explicitly structures the content into three chronological stages (Before, Today, Future) to demonstrate transformation.",
          "framework": null,
          "confidence": 0.95,
          "extraction": {
            "at": "2026-05-02 17:54:34.999+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "frameworkName": "before-after-bridge"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 8,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-55df70797835",
          "evidence": "Sequence drills from platform big picture (p.8-13) into specific benefits (p.17-18) and case studies (p.19-21)",
          "position": 3,
          "objective": "Walk through Ascend platform from overview to use cases",
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 22,
      "type": "tension",
      "title": "Uses a three-column structure to map challenges to opportunities and solution features.",
      "function": "frame_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 16,
        "componentCount": 3,
        "textChars": 287,
        "nDataPoints": 0,
        "notes": "Uses a three-column structure to map challenges to opportunities and solution features.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:32.678+00",
          "seconds": 2.391,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/22",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-22",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.12,
            "w": 0.928,
            "x": 0.036,
            "y": 0.715
          },
          "kind": "callout",
          "text": "Generative AI (Co-Pilot) simplifies the consumption of our software and data, opening new client opportunities for Experian to address in small and medium organizations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.678+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "017e3a05-afa6-45fc-9b11-c60433e413ba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.48,
            "w": 0.928,
            "x": 0.036,
            "y": 0.22
          },
          "kind": "list",
          "text": "Client challenges vs Client opportunities vs Ascend CoPilot features",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Comparison list",
              "slug": "comparison",
              "status": "active",
              "canonId": "019de52c-fce7-733e-99d3-030a104727bf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.678+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30438a65-0588-4e3e-9ffc-25a482f0ccac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.53,
            "x": 0.036,
            "y": 0.065
          },
          "kind": "title",
          "text": "Ascend GenAI Co-Pilot opens new addressable markets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.678+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0d75f9f2-fb94-4565-92a5-c40f147527df",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-5685b6bced94",
          "evidence": "Title: 'Ascend GenAI Co-Pilot opens new addressable markets'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-5a266f5a6299",
          "evidence": "'Co-Pilot' metaphor for GenAI assistant",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "02ca7760-47dc-482a-84cf-5470e48dcc73",
          "evidence": "Client challenges vs Client opportunities vs Ascend CoPilot features",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:02.158714+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "df7304e6-3809-4162-9eef-b7bc752af638",
          "evidence": "Maps current challenges to future opportunities and the solution bridge.",
          "framework": null,
          "confidence": 0.85,
          "extraction": {
            "at": "2026-05-02 17:54:32.678+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "frameworkName": "before-after-bridge"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 24,
          "from": 22,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5a7e8ef661ce",
          "evidence": "p.23 'flywheel effect' visualization with three reinforcing wedges and growth narrative",
          "position": 4,
          "objective": "Show flywheel of Software+Analytics+Data driving growth",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 23,
      "type": "appendix",
      "title": "The slide uses a circular diagram to represent the flywheel concept.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 31,
        "componentCount": 4,
        "textChars": 541,
        "nDataPoints": 0,
        "notes": "The slide uses a circular diagram to represent the flywheel concept.",
        "elementsJson": [
          "headline_text",
          "numbered_list",
          "process_diagram",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:33.179+00",
          "seconds": 2.889,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/23",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-23",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.6,
            "x": 0.35,
            "y": 0.75
          },
          "kind": "callout",
          "text": "The Ascend Technology Platform enables faster integration and adoption across the globe, a unified experience across Fraud, Decisioning and Analytics, reduced costs to serve, improved security and faster deployment of solutions.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.179+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "435fd302-d053-44b5-98ef-bc30d77eea45",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Flywheel diagram showing Software, Data, and Analytics revolving around the Platform.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.179+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11b4481a-12bd-4378-b2c0-a8b75a3df766",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.55,
            "x": 0.42,
            "y": 0.25
          },
          "kind": "list",
          "text": "1. Experian's software solutions... 2. Experian's world class analytics... 3. Experian's core asset...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.179+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ab9c4d2-89a1-4e0e-8d6a-32b0f64a75f0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Bringing Software, Analytics & Data closer together on the Ascend Technology Platform will drive a 'flywheel effect' of growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.179+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5c1198e-e4c0-4799-8c55-8f5d2c9c81b2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "The Rule of Three",
            "slug": "the-rule-of-three",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
            "version": 1,
            "bodyDocId": null,
            "description": "Ideas presented in threes are more memorable and satisfying",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-6444c784d90b",
          "evidence": "Three numbered points (1, 2, 3) reinforcing the flywheel",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-5ea58cab766e",
          "evidence": "Title states the insight: 'will drive a flywheel effect of growth'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Flywheel",
            "slug": "flywheel",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1ad8-75ab-9027-a40365590152",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "6d0bc00b-d347-4a66-b295-31e4e1b2eae2",
          "evidence": "Bringing Software, Analytics & Data closer together on the Ascend Technology Platform will drive a 'flywheel effect' of growth",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:20:12.632525+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-63af2ddf0f5e",
          "evidence": "Flywheel circular diagram with Software/Data/Analytics wedges",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "ebca4344-bb21-45a6-a226-73f99fe51ed0",
          "evidence": "The slide explicitly mentions 'flywheel effect' and uses a circular diagram to illustrate the reinforcing nature of the components.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:54:33.179+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "frameworkName": "flywheel"
        },
        {
          "matchId": "019dd95a-1d21-7467-a465-fbab816691d1",
          "evidence": "Title says 'flywheel effect of growth'; circular three-wedge diagram with central platform",
          "framework": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "frameworkName": "Flywheel"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 24,
          "from": 22,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5a7e8ef661ce",
          "evidence": "p.23 'flywheel effect' visualization with three reinforcing wedges and growth narrative",
          "position": 4,
          "objective": "Show flywheel of Software+Analytics+Data driving growth",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 24,
      "type": "setup",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 6,
        "textChars": 829,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:32.997+00",
          "seconds": 2.427,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/24",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-24",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.5,
            "w": 0.22,
            "x": 0.065,
            "y": 0.285
          },
          "kind": "callout",
          "text": "Software solutions leverage Experian’s unique strengths that are compelling for clients",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.997+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0b8441bf-4cf3-4ed3-a56e-8575d5d91eec",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Software solutions leverage Experian’s unique strengths that are compelling for clients.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:16+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac8-be46c33bc6d3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.65,
            "x": 0.305,
            "y": 0.21
          },
          "kind": "list",
          "text": "Addressing new client needs: Clients are looking to drive efficiency and effectiveness by accelerating automation, harnessing more data sources and transforming the experience of their customers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.997+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "50e2f1f9-a877-4418-a991-82c5e1614860",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.65,
            "x": 0.305,
            "y": 0.65
          },
          "kind": "list",
          "text": "Expanding our potential: This foundation will allow us to bring further Innovations to market leveraging our unique breadth of offerings and our expertise, while harnessing transformative technologies such as Generative AI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.997+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1f44211-8700-4ee8-882f-c917abc982cc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.65,
            "x": 0.305,
            "y": 0.43
          },
          "kind": "list",
          "text": "Unique Experian capability: Experian has brought together its Analytics, Decisioning, Fraud and Identity software on to the Ascend Technology Platform to drive rapid adoption of its unique global data assets and expertise at scale",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.997+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ec3084b9-8fdf-4196-aead-0d7a3a7f6b09",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.055,
            "w": 0.163,
            "x": 0.038,
            "y": 0.065
          },
          "kind": "title",
          "text": "Summary",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:32.997+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a1661ce-1245-4c41-b8df-a401f46f7754",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-6e4203a1bb5b",
          "evidence": "Title is the takeaway in full",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 24,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-6814bdb42bb5",
          "evidence": "Single-sentence section close: 'Software solutions leverage Experian's unique strengths'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 24,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
          "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
          "cardinality": null,
          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 24,
          "from": 22,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5a7e8ef661ce",
          "evidence": "p.23 'flywheel effect' visualization with three reinforcing wedges and growth narrative",
          "position": 4,
          "objective": "Show flywheel of Software+Analytics+Data driving growth",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 25,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 5,
        "textChars": 322,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:33.92+00",
          "seconds": 3.082,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/25",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-25",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.45,
            "x": 0.03,
            "y": 0.86
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.92+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5fa5f831-2c52-4d79-bfe1-e01b39e8563f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "image",
          "text": "Experian logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.92+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e24865a6-bc10-4133-aa7c-067c970cfcdb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.55,
            "x": 0.45,
            "y": 0
          },
          "kind": "image",
          "text": "Man working on a laptop and phone",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.92+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b8bd968e-f1cb-4078-b587-4f34f539d241",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.03,
            "y": 0.58
          },
          "kind": "paragraph",
          "text": "Valdemir Bertolo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.92+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9418e7b5-6cc0-4a80-9a6d-32c98352ca17",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.03,
            "y": 0.33
          },
          "kind": "title",
          "text": "Delivering on our material addressable opportunity in Brazil",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.92+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4a7dfd89-4a26-47f9-973b-86b8ff0eb637",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 26,
      "type": "setup",
      "function": "summarize",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 7,
        "textChars": 366,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.267+00",
          "seconds": 3.137,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/26",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-26",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.63,
            "w": 0.05,
            "x": 0.2,
            "y": 0.238
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.267+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b979cb81-644e-4504-9140-806dd538a9e3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.064,
            "w": 0.488,
            "x": 0.27,
            "y": 0.803
          },
          "kind": "list",
          "text": "Be the best experience for talent passionate about tech and data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.267+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "768adb96-9a93-4303-99f6-d5e19c8792dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.064,
            "w": 0.488,
            "x": 0.27,
            "y": 0.238
          },
          "kind": "list",
          "text": "Create an incredible experience across our clients' complete journey",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.267+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "852595a8-6beb-4d9d-9088-dd3c00483375",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.064,
            "w": 0.488,
            "x": 0.27,
            "y": 0.517
          },
          "kind": "list",
          "text": "Offer the best risk solutions for businesses",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.267+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f95caee-62be-418f-ace0-3a4c62d0714e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.064,
            "w": 0.488,
            "x": 0.27,
            "y": 0.377
          },
          "kind": "list",
          "text": "Boost Brazilians' credit access",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.267+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "90f1b1d4-c6e6-4dad-9648-228e3a498733",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.064,
            "w": 0.488,
            "x": 0.27,
            "y": 0.664
          },
          "kind": "list",
          "text": "Create new paths of exponential growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.267+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f0fb2979-d1c1-4705-9947-7d5685b9ba65",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.94,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Our ambition remains: to make access to credit simpler, fairer, less risky and more transparent for lenders and borrowers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.267+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b947df03-9dec-4033-beea-4833632feecb",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-72fe4dbb55dc",
          "evidence": "Title is the ambition statement: 'simpler, fairer, less risky, more transparent'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 26,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-77a5200f3284",
          "evidence": "Single overarching ambition for Brazil unit",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 26,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
          "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
          "cardinality": null,
          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 31,
          "from": 26,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5ec261c0b12b",
          "evidence": "p.29 regulatory/long-term trends, p.30 'only player positioned', p.31 TAM >2x build",
          "position": 5,
          "objective": "Build the Brazil opportunity case via trends and TAM expansion",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 27,
      "type": "appendix",
      "title": "The diagram uses a Venn-like structure to connect two central hubs (Borrowers, Lenders) to various service offerings.",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 44,
        "componentCount": 6,
        "textChars": 490,
        "nDataPoints": 0,
        "notes": "The diagram uses a Venn-like structure to connect two central hubs (Borrowers, Lenders) to various service offerings.",
        "elementsJson": [
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.398+00",
          "seconds": 3.173,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/27",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-27",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Acceleration of Consumer and SMBs engagement, while increasing revenue from new solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:16+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac8-a68cbed08cf3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.5,
            "x": 0.25,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Borrowers and Lenders ecosystem diagram",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.398+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5096001-2501-4234-869d-2a41592e3afe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.38,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "Acceleration of Consumer and SMBs engagement, while increasing revenue from new solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.398+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17d19709-ba86-403c-baad-e7f24a51d099",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.89
          },
          "kind": "paragraph",
          "text": "Capturing new data sets and continuously improving our analytical skills to create new solutions and access new value pools",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.398+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3e1ea379-38d3-4d2b-a594-d0db92c32237",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.15,
            "x": 0.16,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "1 Small and Medium Businesses",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.398+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a47dd20-9f63-400a-801f-0628c1543c86",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.94,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "We continue evolving our ecosystem and capabilities, capturing unique data sets and generating new business opportunities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.398+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1612a43d-8df6-431a-ac84-dfe7d3f0bfff",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-7b9d3bf81783",
          "evidence": "Title states evolution of ecosystem and new opportunities",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 27,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [
        {
          "matchId": "99a3a82a-1b70-4398-aa5c-c7b50c911001",
          "evidence": "Central hubs (Borrowers/Lenders) connected to peripheral service offerings",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:34.398+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 27,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 31,
          "from": 26,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5ec261c0b12b",
          "evidence": "p.29 regulatory/long-term trends, p.30 'only player positioned', p.31 TAM >2x build",
          "position": 5,
          "objective": "Build the Brazil opportunity case via trends and TAM expansion",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 28,
      "type": "evidence",
      "title": "The slide uses a comparison chart to demonstrate superior growth performance against two unnamed competitors.",
      "function": "quantify_impact",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 38,
        "componentCount": 4,
        "textChars": 595,
        "nDataPoints": 4,
        "notes": "The slide uses a comparison chart to demonstrate superior growth performance against two unnamed competitors.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "bar_chart_vertical"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.147+00",
          "seconds": 2.794,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/28",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-28",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.5,
            "w": 0.4,
            "x": 0.55,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Revenue evolution – CAGR (%): FY2020 – FY2024. Serasa Experian (15%), Competitor 1 (7%), Competitor 2 (2%)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.147+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a90d3bc3-a32a-4365-89cb-d58a79b4a1a0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.48,
            "x": 0.03,
            "y": 0.33
          },
          "kind": "list",
          "text": "Business diversification: Consolidated our Consumer business; SMBs reached considerable size; Expanded in ID&F and entered in Agribusiness and Open Receivables; Expansion to non-banking segments. Early-stage investments: 13 inorganic investments. Data supremacy: 87% of analytical products use Positive Data. Productivity gains: Total EBIT margin evolution (+3.7 p.p. from FY20 to FY24)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.147+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b91cbf5b-f223-4ffc-b1ea-349349dded9c",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Revenue CAGR: 15%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:15+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac8-3b7fe6e7199d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Allowing us to consistently deliver double-digit growth despite macroeconomic backdrop",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.147+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9a8f39a8-191c-47f5-b164-1b045d697353",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-7e5e8644b603",
          "evidence": "Title: 'Allowing us to consistently deliver double-digit growth despite macro'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 28,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Data-Ink Ratio",
            "slug": "data-ink-ratio",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-afc8-70da-b378-92834d36fde6",
            "version": 1,
            "bodyDocId": null,
            "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-83480c930868",
          "evidence": "Clean revenue chart with 15% CAGR annotation",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 28,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "44cae483-772b-4cbe-9a9d-1970ae599ac7",
          "evidence": "Comparison of CAGR between company and competitors",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:54:34.147+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 28,
          "frameworkName": "comparison-frame"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 31,
          "from": 26,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5ec261c0b12b",
          "evidence": "p.29 regulatory/long-term trends, p.30 'only player positioned', p.31 TAM >2x build",
          "position": 5,
          "objective": "Build the Brazil opportunity case via trends and TAM expansion",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 29,
      "type": "analysis",
      "title": "Slide 29 of an Experian presentation.",
      "function": "size_opportunity",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 72,
        "componentCount": 9,
        "textChars": 513,
        "nDataPoints": 14,
        "notes": "Slide 29 of an Experian presentation.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "bar_chart_vertical",
          "bar_chart_100pct",
          "callout_box",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.292+00",
          "seconds": 2.827,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/29",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-29",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.42,
            "x": 0.55,
            "y": 0.275
          },
          "kind": "callout",
          "text": "Opportunities for Experian",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "167edb7c-88f5-42f1-8324-378173d5b64c",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Credit and analytics: increase market penetration and develop new solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:17+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-07b6fba25902",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.25,
            "y": 0.6
          },
          "kind": "chart",
          "text": "Bank Tech Spend (BRL bn)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03745ca9-753d-4847-bc02-711408dafae1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.25,
            "y": 0.285
          },
          "kind": "chart",
          "text": "Households Credit to GDP ratio (%)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e1658ab4-ee72-4f90-b9ca-51aa4a99abde",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.18,
            "x": 0.04,
            "y": 0.285
          },
          "kind": "diagram",
          "text": "Timeline of regulatory changes from 2018 to 2024+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline",
              "slug": "timeline",
              "status": "active",
              "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fee872f-b7b7-4e6d-bd45-8d201924491a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.95
          },
          "kind": "disclaimer",
          "text": "1 Drex is the Brazilian Real in a digital format... 2 Identity and Fraud 3 Credit-as-a-Service",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e20c3d3b-818d-45a8-af63-0a835930e118",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.4,
            "x": 0.56,
            "y": 0.4
          },
          "kind": "list",
          "text": "Credit and analytics, SMBs, IDF, Agribusiness, Receivables and CaaS, Verification Services, Consumer services, New avenues",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0f34095d-83a3-4483-a23b-e049db4adc30",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Bank Tech Spend: 47",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:17+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-08ff82749bac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.94,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Regulatory changes and other long-term trends create new opportunities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "07bb9c0a-edcd-47a7-aab9-ad6fcc058eea",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-85a364b42ff8",
          "evidence": "Title: 'Regulatory changes and trends create new opportunities'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 29,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 31,
          "from": 26,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5ec261c0b12b",
          "evidence": "p.29 regulatory/long-term trends, p.30 'only player positioned', p.31 TAM >2x build",
          "position": 5,
          "objective": "Build the Brazil opportunity case via trends and TAM expansion",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 30,
      "type": "setup",
      "title": "The slide uses a 2x3 grid layout to present distinct pillars of competitive advantage.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 8,
        "textChars": 933,
        "nDataPoints": 12,
        "notes": "The slide uses a 2x3 grid layout to present distinct pillars of competitive advantage.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "logo_grid",
          "bar_chart_grouped",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:38.025+00",
          "seconds": 6.529,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/30",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-30",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.32,
            "w": 0.31,
            "x": 0.35,
            "y": 0.58
          },
          "kind": "chart",
          "text": "Brand Awareness: Top-of-mind brand, far ahead of the competition.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:38.025+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28e9c796-6ee0-41ce-bb4a-f62c4b8a3e66",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.31,
            "x": 0.35,
            "y": 0.2
          },
          "kind": "list",
          "text": "Talent: One of the best companies to work. 4.5/5.0 glassdoor rating.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:38.025+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a64eb26-0662-4e61-b5e5-727e59bbbbe2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.31,
            "x": 0.67,
            "y": 0.2
          },
          "kind": "list",
          "text": "Innovation: Innovation is in our DNA. Recognised as the most innovative company for two consecutive years. 1000+ people in Technology & Data.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:38.025+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ed9f8af-ee74-4116-ac96-bd23c93d121f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.31,
            "x": 0.67,
            "y": 0.58
          },
          "kind": "list",
          "text": "Technology: Focus on productivity, modernization and automation for our products. Lead time improvement: from 130 to 35 days. Deployment frequency increased by 61%.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:38.025+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8e57726b-be4f-4dbd-ac1d-04b78e626aa7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.31,
            "x": 0.03,
            "y": 0.58
          },
          "kind": "list",
          "text": "Data superiority: Leading data breadth and accuracy, combining high analytical capability. New data available in -30 days for production. 3m+ rural producers analysed. 6.5m+ daily B2B and B2C credit reports.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:38.025+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5446cef-d5d8-4191-8681-a99725d6e2ab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.31,
            "x": 0.03,
            "y": 0.2
          },
          "kind": "list",
          "text": "Solutions: The broadest integrated portfolio for the entire client's journey. 500,000+ direct / indirect clients. Constantly improving NPS. Powerful Consumers' engagement in our app.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:38.025+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ce3f4405-0e60-4c43-abd0-9b2edfdd9250",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Top of mind awareness: 72%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-2da64b171f73",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.94,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "We are the only player positioned to capture the full potential of market trends",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:38.025+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "40c90467-3db2-43c2-a74e-9d3735f84702",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-89008370ce92",
          "evidence": "Title claim: 'the only player positioned to capture full potential'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 30,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-8f4e80eec192",
          "evidence": "Experian column visually distinct vs competitors",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 30,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 31,
          "from": 26,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5ec261c0b12b",
          "evidence": "p.29 regulatory/long-term trends, p.30 'only player positioned', p.31 TAM >2x build",
          "position": 5,
          "objective": "Build the Brazil opportunity case via trends and TAM expansion",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 31,
      "type": "resolution",
      "title": "The slide uses a stacked bar chart for revenue and a series of donut charts for TAM evolution to illustrate growth.",
      "function": "quantify_impact",
      "rawType": "revenue_buildup",
      "block": null,
      "metadata": {
        "slideType": "revenue_buildup",
        "slideTypeCanon": {
          "name": "Revenue buildup",
          "slug": "revenue_buildup",
          "status": "active",
          "canonId": "019de52d-0acd-70b8-a81d-62d89840409b",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 9,
        "textChars": 220,
        "nDataPoints": 6,
        "notes": "The slide uses a stacked bar chart for revenue and a series of donut charts for TAM evolution to illustrate growth.",
        "elementsJson": [
          "headline_text",
          "bar_chart_stacked",
          "donut_chart",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.755+00",
          "seconds": 3.203,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/31",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-31",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.04,
            "w": 0.06,
            "x": 0.28,
            "y": 0.76
          },
          "kind": "callout",
          "text": "> 2x",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.755+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e734546-ce05-4836-9bf4-9555906331a4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.1,
            "x": 0.57,
            "y": 0.25
          },
          "kind": "callout",
          "text": "Mid-teens CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.755+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "716844a1-1e6c-495e-9105-00404d25768a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.08,
            "x": 0.28,
            "y": 0.4
          },
          "kind": "callout",
          "text": "CAGR: 15%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.755+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b535c453-e8be-44c8-a2c8-773227f5d557",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.06,
            "x": 0.58,
            "y": 0.68
          },
          "kind": "callout",
          "text": "> 2x",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.755+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bb1ea0d8-cb91-4422-bcef-7d4a488f9e37",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.95,
            "x": 0.03,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Revenue evolution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.755+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ceeb2c4c-e13f-4ef4-b2df-994951db01d3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.95,
            "x": 0.03,
            "y": 0.65
          },
          "kind": "chart",
          "text": "TAM evolution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Donut chart",
              "slug": "donut",
              "status": "active",
              "canonId": "019de52d-0006-752c-9528-0fef476b8004",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "donut",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.755+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7bdfea8c-5207-4db7-b36e-85416f333624",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.8,
            "y": 0.18
          },
          "kind": "legend",
          "text": "Core Bureau, Consumer Services, SMEs, IDF, Agribusiness, New segments",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.755+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "92bff0b3-2a69-4299-8281-97cb3169fd34",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "CAGR: 15%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:17+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-33768c63b919",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.85,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Unlocking new growth value pools as we expand our portfolio in a unified platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.755+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8369638f-d630-4dcd-a09f-f483fdb543b9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-90666c3a7d38",
          "evidence": "Title: 'Unlocking new growth value pools as we expand our portfolio'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 31,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-94b0298cd764",
          "evidence": "Stacked-bar TAM build complemented by donut TAM evolution",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 31,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-9823ccffaf98",
          "evidence": "Coloured stack segments tag each growth driver (Core Bureau, SMEs, IDF, Agri, Consumer)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 31,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a465-ff49b34a538f",
          "evidence": "FY19 to FY24 to FY29 stacked bars with CAGR annotations and TAM doubling donuts",
          "framework": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 31,
          "frameworkName": "TAM Build (Stacked Waterfall)"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 31,
          "from": 26,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-5ec261c0b12b",
          "evidence": "p.29 regulatory/long-term trends, p.30 'only player positioned', p.31 TAM >2x build",
          "position": 5,
          "objective": "Build the Brazil opportunity case via trends and TAM expansion",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 32,
      "type": "setup",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 5,
        "textChars": 315,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.408+00",
          "seconds": 2.839,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/32",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-32",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.7,
            "x": 0.15,
            "y": 0.7
          },
          "kind": "callout",
          "text": "Create an incredible experience across our clients’ complete journey",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.408+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5c32687-d00d-47b8-9532-75eea00e5d0f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.08,
            "y": 0.3
          },
          "kind": "list",
          "text": "Lead the next generation of credit and risk solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.408+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "529cad36-5f1a-42b0-96b6-adc9af5f5f8f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.68,
            "y": 0.3
          },
          "kind": "list",
          "text": "Build an unrivalled consumer financial platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.408+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b1f20da-58f9-4271-b470-cf945a059703",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.38,
            "y": 0.3
          },
          "kind": "list",
          "text": "Expand & diversify the business portfolio",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.408+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be6d2aa4-086f-49b2-97a9-3ad7d6283043",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Clear strategy and leading market innovations to deliver on our material addressable opportunity in Brazil",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.408+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "746b5128-deda-4b92-b56d-c9fff8c6d1e4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "The Rule of Three",
            "slug": "the-rule-of-three",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
            "version": 1,
            "bodyDocId": null,
            "description": "Ideas presented in threes are more memorable and satisfying",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-a72b23437aa6",
          "evidence": "Three pillars with parallel structure",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-a267c93c2af7",
          "evidence": "Three coloured rounded boxes with distinct strategy pillars",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-9caf00f66468",
          "evidence": "Title: 'Clear strategy and leading market innovations to deliver on Brazil'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-abf1523205c8",
          "evidence": "Distinct blue/purple/pink colours per pillar",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a466-036f9f68d6fa",
          "evidence": "Three labelled coloured boxes (Lead next gen / Expand portfolio / Build consumer platform)",
          "framework": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "frameworkName": "Three Pillars"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 38,
          "from": 32,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-60e8e328933e",
          "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
          "position": 6,
          "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 33,
      "type": "setup",
      "title": "The slide uses a structured approach to define the market, pain points, opportunities, and right to win, followed by a forward-looking growth strategy.",
      "function": "present_solution",
      "rawType": "strategic_options",
      "block": null,
      "metadata": {
        "slideType": "strategic_options",
        "slideTypeCanon": {
          "name": "Strategic options",
          "slug": "strategic_options",
          "status": "active",
          "canonId": "019de52d-0c0d-745a-8f0a-50898a91cc12",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 83,
        "componentCount": 10,
        "textChars": 867,
        "nDataPoints": 6,
        "notes": "The slide uses a structured approach to define the market, pain points, opportunities, and right to win, followed by a forward-looking growth strategy.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "process_diagram",
          "pie_chart",
          "bar_chart_vertical",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:39.458+00",
          "seconds": 7.685,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/33",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-33",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Completing our portfolio and more than doubling our TAM.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-cd1a81e60405",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.55,
            "y": 0.75
          },
          "kind": "chart",
          "text": "Ambition: Accelerating scale from FY23 to FY29E",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a375218-385f-40fe-b1f0-0ff92a2c4649",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.15,
            "x": 0.75,
            "y": 0.45
          },
          "kind": "chart",
          "text": "$1bn TAM expansion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Pie chart",
              "slug": "pie",
              "status": "active",
              "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pie",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b5d307a-11a8-44fd-b5cd-5ae3b439a2f1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.45,
            "x": 0.5,
            "y": 0.28
          },
          "kind": "diagram",
          "text": "Onboarding -> Authentication -> Transactional",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "af5e03a8-d849-40a4-9dbe-ea8f5335b1cc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.45,
            "x": 0.03,
            "y": 0.18
          },
          "kind": "list",
          "text": "Attractive Market: Brazil's large population and high transaction volume, combined with a dynamic environment (e.g., new regulations, PIX) make the country attractive to fraudsters -> $1bn market, growing at 10% CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "08f36775-ceca-42c3-98f7-3c5f2441a99d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.45,
            "x": 0.03,
            "y": 0.35
          },
          "kind": "list",
          "text": "Pain Point: Increase in number of solutions, demanding mature orchestration; Highly fragmented market, demanding an integrated E2E platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a4d01df-7e36-412d-89ca-85c3da15ac60",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.45,
            "x": 0.03,
            "y": 0.52
          },
          "kind": "list",
          "text": "Opportunity: Strengthen the core, Innovate to grow, Enter new markets, Leverage integrated solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c90759c1-9d9f-4075-8d33-a62daa91d6ab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.03,
            "y": 0.78
          },
          "kind": "metric",
          "text": "+100m unique facial identities; +2bn commercial transactions protected; 8m docs and facial identities verified monthly",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "385ee1ac-a245-40e9-9464-d168a390ac35",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $1bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-d1e2f35163bc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Identity and Fraud | Scale Identity Verification capabilities to differentiate and unlock new use cases in transactions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d4672578-509b-45bd-816a-33ce14b4759d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-aea8a805409f",
          "evidence": "Title: 'Scale Identity Verification to differentiate and unlock new use cases'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 33,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [
        {
          "matchId": "45a5132d-07b7-4e41-ba13-cbc8543de444",
          "evidence": "Structure of Market, Pain Point, Opportunity, Right to Win, and Ambition",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:39.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 33,
          "frameworkName": "strategic-growth-framework"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 38,
          "from": 32,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-60e8e328933e",
          "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
          "position": 6,
          "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 34,
      "type": "setup",
      "title": "Includes a process diagram for credit workflow and a bar chart showing growth ambition.",
      "function": "present_solution",
      "rawType": "business_case",
      "block": null,
      "metadata": {
        "slideType": "business_case",
        "slideTypeCanon": {
          "name": "Business case",
          "slug": "business_case",
          "status": "active",
          "canonId": "019de52d-0e16-7764-9eec-dceac9d5f517",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 77,
        "componentCount": 9,
        "textChars": 704,
        "nDataPoints": 7,
        "notes": "Includes a process diagram for credit workflow and a bar chart showing growth ambition.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "process_diagram",
          "bar_chart_vertical",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.645+00",
          "seconds": 2.846,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/34",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-34",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Agribusiness accounts for ~25% of Brazilian GDP.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-72ff04f10c49",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.48,
            "x": 0.49,
            "y": 0.007
          },
          "kind": "chart",
          "text": "Ambition growth from FY23 to FY29E",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.645+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7bb10bd1-270c-452e-80a2-43da60f1c6d8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.48,
            "x": 0.49,
            "y": 0.0027
          },
          "kind": "diagram",
          "text": "Document Validation & Decision process flow",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.645+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "57ced9a0-d6bf-4506-bedb-0db157fb3609",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.03,
            "y": 0.0052
          },
          "kind": "list",
          "text": "Opportunity: Solve credit pain points; Offer single source of analytical intelligence; Provide environmental impact through ESG Check",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.645+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "64a31c1c-44c2-4736-949b-014981cd32c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.03,
            "y": 0.0035
          },
          "kind": "list",
          "text": "Pain Point: Underserved demand for credit risk analysis; Constrains access to credit; ESG and traceability monitoring difficulties",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.645+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c2af530d-f872-4cde-81f8-4446a45f70b0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.03,
            "y": 0.0019
          },
          "kind": "list",
          "text": "Attractive Market: Agribusiness accounts for ~25% of Brazilian GDP; Agri credit balance expected to grow at 20% YoY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.645+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ee63b0e6-590c-4cdb-a730-47f9bb0ba959",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.45,
            "x": 0.03,
            "y": 0.008199999999999999
          },
          "kind": "metric",
          "text": "+200 customer base, +98% territory coverage, +6 Sources of data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.645+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a44eda4e-1072-470c-97c8-1d84657f4556",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Growth: 200%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-76322696ddc2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.94,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Agribusiness | Everything to make credit available for the farmer, serving sectors with different needs over the same platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.645+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d4d595e0-a301-4347-9124-d3e1fe4cef6c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-b23750e1f168",
          "evidence": "Title: 'Agribusiness | Everything to make credit available for the farmer'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 34,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-b6bac2ed9b81",
          "evidence": "Callout: 'Agribusiness ~25% of Brazilian GDP'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 34,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "8011e1b7-6b54-4384-9bb3-8f68a2504836",
          "evidence": "Mentions agribusiness value chain and credit workflow",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:34.645+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 34,
          "frameworkName": "value-chain"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 38,
          "from": 32,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-60e8e328933e",
          "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
          "position": 6,
          "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 35,
      "type": "setup",
      "title": "Includes a 'Right to win' section and a growth ambition chart.",
      "function": "present_solution",
      "rawType": "business_case",
      "block": null,
      "metadata": {
        "slideType": "business_case",
        "slideTypeCanon": {
          "name": "Business case",
          "slug": "business_case",
          "status": "active",
          "canonId": "019de52d-0e16-7764-9eec-dceac9d5f517",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 84,
        "componentCount": 9,
        "textChars": 1142,
        "nDataPoints": 8,
        "notes": "Includes a 'Right to win' section and a growth ambition chart.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "process_diagram",
          "bar_chart_vertical",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:35.001+00",
          "seconds": 3.158,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/35",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-35",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Credit offerings reinforce current portfolio, as it attracts more SMBs to the ecosystem",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-49407d017868",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.22,
            "w": 0.48,
            "x": 0.49,
            "y": 0.72
          },
          "kind": "chart",
          "text": "Ambition: 12% growth accelerating scale from FY23 to FY29E",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.001+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a3c6aef-aa09-464c-b21c-3d3862991e46",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.48,
            "x": 0.49,
            "y": 0.19
          },
          "kind": "diagram",
          "text": "What's next: Current Portfolio (Customer Default & Collections) vs Expansion (Money to Grow the Business)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.001+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "accb51e8-b779-4962-b404-6d7bf2e08c4f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.03,
            "y": 0.36
          },
          "kind": "list",
          "text": "Pain Point: Low level of information to lenders, hindering affordable credit access to SMBs (only 13% have a score higher than 600 points; 70% do not have credit access); Difficulties to manage many providers to run the business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.001+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "146a7315-71d9-4875-8fd0-eb5ad8430488",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.03,
            "y": 0.19
          },
          "kind": "list",
          "text": "Attractive Market: SMBs account for ~30% of GDP and ~50% of jobs, totaling 21m+ active companies; SMBs' GDP grew ~7%, while Brazil's GDP grew 2.9% last year",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.001+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "220d1ac2-f73f-435d-9ba8-a7bfbc009ad2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.03,
            "y": 0.56
          },
          "kind": "list",
          "text": "Opportunity: Grow our client base, specially XS and S; Diversify portfolio with integrated analytical solutions & innovation; New markets: become the most powerful SMBs data center and hub for management and financial services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.001+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "481962b6-8439-4fe6-83d9-ecf3153d3f87",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.45,
            "x": 0.03,
            "y": 0.76
          },
          "kind": "list",
          "text": "Right to win: Our SMBs business stand alone is bigger than our main competitor; Unique solutions such as CaaS and Open Receivables",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.001+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9866bd9c-a292-4fee-95df-65b9e8fb5fe0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Growth: 12%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-4c54a7c8cfe6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.94,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "SMBs | Expand our client base to keep strong double-digit growth, diversifying our portfolio and providing the best experience to our clients",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.001+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "95a65cf8-bed6-40e8-9d4b-50507144ee45",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-b9fb96c0494d",
          "evidence": "Title: 'SMBs | Expand client base to keep strong double-digit growth'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 35,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "093a757b-6a85-482b-96c9-add3829d4178",
          "evidence": "SMBs account for ~30% of GDP and ~50% of jobs, totaling 21m+ active companies",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:12.214572+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 35,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Before-After-Bridge",
            "slug": "before-after-bridge",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8604-7188-883f-42370288ad05",
            "version": 1,
            "bodyDocId": null,
            "description": "Narrative structure: Paint the before, show the after, explain the bridge",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "39b51b82-4499-4981-b302-ceac978ec2df",
          "evidence": "Current Portfolio (Customer Default & Collections) vs Expansion (Money to Grow the Business)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:53:12.281655+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 35,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Problem-Agitate-Solve (PAS)",
            "slug": "problem-agitate-solve-pas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
            "version": 1,
            "bodyDocId": null,
            "description": "Identify problem, agitate the pain, present the solution",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "714b1501-7791-4a53-9953-8a8098dc8fc4",
          "evidence": "Pain Point: Low level of information to lenders, hindering affordable credit access to SMBs",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:12.248945+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 35,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "459787c3-f60f-4e45-b923-1f3a87406245",
          "evidence": "Contrasts current portfolio pain points with future expansion strategy",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:35.001+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 35,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 38,
          "from": 32,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-60e8e328933e",
          "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
          "position": 6,
          "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 36,
      "type": "setup",
      "title": "The left side shows a vertical progression of products; the right side shows a circular, integrated ecosystem.",
      "function": "present_solution",
      "rawType": "customer_journey",
      "block": null,
      "metadata": {
        "slideType": "customer_journey",
        "slideTypeCanon": {
          "name": "Customer journey",
          "slug": "customer_journey",
          "status": "active",
          "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 9,
        "textChars": 324,
        "nDataPoints": 5,
        "notes": "The left side shows a vertical progression of products; the right side shows a circular, integrated ecosystem.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "infographic",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:35.065+00",
          "seconds": 3.016,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/36",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-36",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.4,
            "x": 0.55,
            "y": 0.23
          },
          "kind": "diagram",
          "text": "From vertical to horizontal",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "58b5b147-c150-4c41-84c9-5b22db5035a8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.4,
            "x": 0.08,
            "y": 0.23
          },
          "kind": "diagram",
          "text": "Consumer's Financial Life Timeline",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a2e6bbc0-b42a-4efa-bd54-7d8f8903d72b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.12,
            "y": 0.85
          },
          "kind": "metric",
          "text": "+90m app users",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "05d772e8-079a-4afd-a178-5c1a93199a2a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.56,
            "y": 0.85
          },
          "kind": "metric",
          "text": "-12% no interaction",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "279bf392-154f-40b0-a24f-f7e44f31bd8f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.25,
            "y": 0.85
          },
          "kind": "metric",
          "text": "5th most downloaded app",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "33d7eac2-2653-4425-8e9a-3a206df7c07c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.68,
            "y": 0.85
          },
          "kind": "metric",
          "text": "+33% interacting with 2 products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75298d0a-2ac6-4c55-b707-601a4927b822",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.82,
            "y": 0.85
          },
          "kind": "metric",
          "text": "+140% interacting with 3 products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd491274-4f08-4a17-ae7e-37cea56fb40d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "app users: 90m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:17+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-584c9ac1675e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Consumer | Our business is evolving to offer more services within a connected journey, making Serasa indispensable to Brazilians",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4874fa26-4d9a-4689-b70c-92a71e6326e1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-bc00d6438467",
          "evidence": "Title positions Serasa as 'indispensable to Brazilians' with 90m+",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Audience Persona",
            "slug": "audience-persona",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
            "version": 1,
            "bodyDocId": null,
            "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "190892cd-b9e6-471b-a19c-f8fbcadac94d",
          "evidence": "+140% interacting with 3 products",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:53:12.382534+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-c2b7b7fcd8e2",
          "evidence": "Concrete 90m+ figure",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Customer journey map",
            "slug": "customer-journey-map",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "9464fc68-3118-4531-9c6b-fd4bb72457ac",
          "evidence": "Consumer's Financial Life Timeline",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:53:12.349402+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "a311245a-fa04-4d4c-9a47-5c3466e76820",
          "evidence": "The slide explicitly labels the left side as 'Consumer's Financial Life Timeline' and describes the evolution to a connected journey.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:54:35.065+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "frameworkName": "customer-journey-map"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 38,
          "from": 32,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-60e8e328933e",
          "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
          "position": 6,
          "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 37,
      "type": "setup",
      "title": "Includes a flywheel-style diagram of services and an infinity loop representing B2C/B2B synergy.",
      "function": "present_solution",
      "rawType": "business_case",
      "block": null,
      "metadata": {
        "slideType": "business_case",
        "slideTypeCanon": {
          "name": "Business case",
          "slug": "business_case",
          "status": "active",
          "canonId": "019de52d-0e16-7764-9eec-dceac9d5f517",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 75,
        "componentCount": 9,
        "textChars": 686,
        "nDataPoints": 2,
        "notes": "Includes a flywheel-style diagram of services and an infinity loop representing B2C/B2B synergy.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "donut_chart",
          "infographic",
          "bar_chart_vertical"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:35.247+00",
          "seconds": 3.151,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/37",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-37",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Our unique engagement with consumers allows us to scale consumer contributed data and explore new opportunities, improving our B2B solutions and boosting Brazilians' access to credit.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacc-8b91defef76b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.58,
            "y": 0.75
          },
          "kind": "chart",
          "text": "Ambition: Accelerating scale to 31% by FY29E",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a07ce6b-60b8-4169-a53f-24734dfa8b6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.68,
            "y": 0.0028
          },
          "kind": "diagram",
          "text": "B2C and B2B infinity loop synergy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "other",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "801e8b52-d589-467d-b131-b82f808cd216",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.2,
            "x": 0.45,
            "y": 0.0025
          },
          "kind": "diagram",
          "text": "Service ecosystem wheel",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f38a207-65c8-40c9-993a-84438bb50d53",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.04,
            "y": 0.0019
          },
          "kind": "list",
          "text": "Attractive Market: 220m population, $0.7tn+ credit balance, improving asset quality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fbb3945-5b2c-4def-86bb-6cf9d35bb0f6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.04,
            "y": 0.45
          },
          "kind": "list",
          "text": "Pain Point: High unbanked population, poor credit journey, need for financial education",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a3f905f7-a97c-47d6-85df-73cac39b7fb5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.04,
            "y": 0.68
          },
          "kind": "list",
          "text": "Opportunity: Build full financial platform, E2E payment solution, leverage consumer data for B2B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b95606a1-dd8d-4fa0-91c1-5244aa3eeffe",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "CAGR: 31%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacc-8f4e92956755",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Consumer | Our business is evolving to offer more services within a connected journey, making Serasa indispensable to Brazilians",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5319c53b-9f0a-4a04-bc66-8b1f698b06cc",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-c5e9c0077762",
          "evidence": "Consumer-data scaling angle for Brazil",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 37,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "45f665f3-d283-461d-a67c-9c0f3373ad53",
          "evidence": "Pain Point: High unbanked population, poor credit journey, need for financial education",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:53:12.451251+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 37,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "f40ca7d0-45d2-4a4f-b4d9-e067ad24053b",
          "evidence": "The circular diagram showing interconnected services feeding into each other",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:35.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 37,
          "frameworkName": "flywheel"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 38,
          "from": 32,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-60e8e328933e",
          "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
          "position": 6,
          "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 38,
      "type": "resolution",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 14,
        "componentCount": 2,
        "textChars": 321,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "numbered_list",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:33.916+00",
          "seconds": 1.816,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/38",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-38",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.79,
            "x": 0.11,
            "y": 0.225
          },
          "kind": "list",
          "text": "1. Strong position in the market\n2. Solid strategy in place and improved execution\n3. Clear competitive advantages to address an evolving credit space\n4. Good momentum with positive data products\n5. Plenty of opportunities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.916+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "84ae3460-5a36-4473-bd35-b8ae0d71fcb3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.85,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "A clear ambition and a unique position to extend our lead in the Brazilian market with our platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:33.916+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "58def914-c72c-4659-9420-e130aca9c1e3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Callback",
            "slug": "callback",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
            "version": 1,
            "bodyDocId": null,
            "description": "Referencing earlier content for payoff and cohesion",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-ceab3df1abec",
          "evidence": "Echoes p.26 ambition statement, closing the Brazil chapter",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 38,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-c81b95adae2b",
          "evidence": "Title: 'A clear ambition and a unique position to extend our lead'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 38,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 38,
          "from": 32,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-60e8e328933e",
          "evidence": "p.32 three labelled pillars then p.33-37 expand each (Identity, Agribusiness, SMBs, Consumer)",
          "position": 6,
          "objective": "Decompose Brazil strategy into 3 distinct, complete pillars",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 39,
      "type": "setup",
      "function": "transition",
      "rawType": "transition",
      "block": null,
      "metadata": {
        "slideType": "transition",
        "slideTypeCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-0693-7766-9f05-887f41f8e41e",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 4,
        "textChars": 250,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:35.037+00",
          "seconds": 2.572,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/39",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-39",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.42,
            "x": 0.037,
            "y": 0.87
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7b23d786-6525-4b17-8178-00fb4a8dd377",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.189,
            "w": 0.25,
            "x": 0.037,
            "y": 0.062
          },
          "kind": "image",
          "text": "Experian logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4649b49e-5a31-458b-b636-e864ad84180a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.535,
            "x": 0.465,
            "y": 0
          },
          "kind": "image",
          "text": "Person in apron looking at phone",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f84138e-eb27-4915-ad06-1a7ac9c509c0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.075,
            "w": 0.123,
            "x": 0.037,
            "y": 0.418
          },
          "kind": "title",
          "text": "Break",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ae8d0ef-2c38-460e-9b13-2b5dfbb602d3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 40,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 25,
        "componentCount": 5,
        "textChars": 251,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:36.406+00",
          "seconds": 3.855,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/40",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-40",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.45,
            "x": 0.03,
            "y": 0.85
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a877fe7-aff6-4c02-8666-d878d320a3a3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "image",
          "text": "Experian",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5133fad3-402d-441c-af40-e2278a6a903d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.55,
            "x": 0.45,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dfa36875-6d7a-4b1d-8942-137206976c89",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.03,
            "y": 0.3
          },
          "kind": "title",
          "text": "North America Consumer Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "658466f3-4680-4331-afb3-e04686f054c6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.03,
            "y": 0.6
          },
          "kind": "title",
          "text": "Jeff Softley",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a4796929-cb74-4805-943b-b6646e672adc",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 41,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 51,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:34.618+00",
          "seconds": 2.021,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/41",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-41",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.118,
            "w": 0.208,
            "x": 0.038,
            "y": 0.258
          },
          "kind": "image",
          "text": "Experian logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.618+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2aa7b59b-0dc8-4e0a-9333-3570d8db49d7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.108,
            "w": 0.417,
            "x": 0.038,
            "y": 0.465
          },
          "kind": "title",
          "text": "Our business model, strategy, and role",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:34.618+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ef6d904c-e639-4a9b-a0df-c3a850534464",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 42,
      "type": "resolution",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 70,
        "componentCount": 11,
        "textChars": 418,
        "nDataPoints": 3,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:36.406+00",
          "seconds": 3.678,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/42",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-42",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Attractive new value pools further scale our TAM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-f438f7719252",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.12,
            "x": 0.14,
            "y": 0.36
          },
          "kind": "image",
          "text": "Experian Consumer Services logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30a2fe4e-8f7d-48b3-9c9f-7ff9679d42ce",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.13,
            "x": 0.29,
            "y": 0.25
          },
          "kind": "metric",
          "text": "$1.5bn annual revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "943625a7-e71c-47e6-834a-5f956272dd47",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.13,
            "x": 0.65,
            "y": 0.47
          },
          "kind": "metric",
          "text": "70m+ free members",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a870665c-2a35-4155-9355-b5546ddd83c3",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "annual revenue: $1.5bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aac9-fa75f0644bb6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.13,
            "x": 0.43,
            "y": 0.47
          },
          "kind": "paragraph",
          "text": "Doubled brand trust in past 5 years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a0e40e08-07c4-48bc-ae62-0055809e6bf4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.49,
            "x": 0.29,
            "y": 0.69
          },
          "kind": "paragraph",
          "text": "Attractive new value pools further scale our TAM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cac0fcce-5b01-4560-99f3-abab521ffb68",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.13,
            "x": 0.43,
            "y": 0.25
          },
          "kind": "paragraph",
          "text": "Strong annual growth last 5 years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d879ab9e-1018-48a4-ad01-3217e4e52c8c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.13,
            "x": 0.65,
            "y": 0.25
          },
          "kind": "paragraph",
          "text": "Margin Accretive",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f39c07c0-2eb5-4b27-a5b7-e3cad2f56ab9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.13,
            "x": 0.29,
            "y": 0.47
          },
          "kind": "paragraph",
          "text": "Unique Scaled Data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7a60372-d58c-4e27-baa1-5af2d9c7396e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Consumer Services is a high growth business with rich data and deep customer engagement that makes the whole of Experian stronger",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.406+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "434c1fd3-9f6c-431e-984b-eecb9f50d052",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-d23e2969e93b",
          "evidence": "Title: 'Consumer Services is high growth with rich data and engagement'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 42,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-d558d76f1492",
          "evidence": "$1.5bn business size anchored explicitly",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 42,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 46,
          "from": 42,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-663f1cf27bed",
          "evidence": "p.42-43 base $1.5bn business, p.45-46 add 4 growth drivers (Audience/Engagement/Data/Monetisation)",
          "position": 7,
          "objective": "Build credibility for Consumer Services via base + growth drivers",
          "confidence": 68,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 43,
      "type": "setup",
      "title": "The chart shows ECS Total Revenue growth from FY19 to FY24.",
      "function": "summarize",
      "rawType": "business_case",
      "block": null,
      "metadata": {
        "slideType": "business_case",
        "slideTypeCanon": {
          "name": "Business case",
          "slug": "business_case",
          "status": "active",
          "canonId": "019de52d-0e16-7764-9eec-dceac9d5f517",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 40,
        "componentCount": 6,
        "textChars": 274,
        "nDataPoints": 6,
        "notes": "The chart shows ECS Total Revenue growth from FY19 to FY24.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "bar_chart_vertical",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:35.613+00",
          "seconds": 2.852,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/43",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-43",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.87,
            "y": 0.14
          },
          "kind": "callout",
          "text": "+13% 5-Year Revenue CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.613+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "832d1f23-ad4e-464f-8d6a-20d8e593269c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.35,
            "x": 0.62,
            "y": 0.25
          },
          "kind": "chart",
          "text": "ECS Total Revenue FY19-FY24",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.613+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5ef96628-6e9a-4f89-93e1-fdf1dd2aa4df",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "5-Year Revenue CAGR: +13%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-6cca94b0bd12",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.45,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "*Time Period: FY19 – FY24",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.613+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ced5741c-8ccc-41bd-82a3-11bb3a1a9643",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.55,
            "x": 0.03,
            "y": 0.22
          },
          "kind": "table",
          "text": "Membership, Premium, Marketplace, Partner Solutions business descriptions and CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.613+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bf33441f-dbbc-47c8-a8f3-287403992eb3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "We've built a diversified, resilient business with multiple revenue and distribution models",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:35.613+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4705d2e3-6ecf-49fb-a0c6-6767a6f25081",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-daca4c912e27",
          "evidence": "Title: 'diversified, resilient business with multiple revenue/distribution models' + 13% CAGR",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 43,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-dcfdb1281063",
          "evidence": "Revenue distribution by model",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 43,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 46,
          "from": 42,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-663f1cf27bed",
          "evidence": "p.42-43 base $1.5bn business, p.45-46 add 4 growth drivers (Audience/Engagement/Data/Monetisation)",
          "position": 7,
          "objective": "Build credibility for Consumer Services via base + growth drivers",
          "confidence": 68,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 44,
      "type": "setup",
      "title": "The slide uses a 'Today vs Future' transition framework and a circular segment diagram to illustrate consumer needs.",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 71,
        "componentCount": 8,
        "textChars": 703,
        "nDataPoints": 4,
        "notes": "The slide uses a 'Today vs Future' transition framework and a circular segment diagram to illustrate consumer needs.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "donut_chart",
          "callout_box",
          "bullet_list"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:36.43+00",
          "seconds": 3.432,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/44",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-44",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.15,
            "x": 0.85,
            "y": 0.75
          },
          "kind": "callout",
          "text": "We are pursuing expansive opportunities in under-penetrated markets across financial health",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.43+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31406a3d-1c5f-45ac-b17c-1afd40682944",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.15,
            "x": 0.52,
            "y": 0.2
          },
          "kind": "callout",
          "text": "We have created a $1.5bn business with large, untapped adjacent needs and markets that we can expand across",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.43+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f5a13ea4-2be5-4581-9820-6ad8b809df0d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "We have created a $1.5bn business with large, untapped adjacent needs and markets that we can expand across.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-0ecff3747c45",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.3,
            "x": 0.65,
            "y": 0.28
          },
          "kind": "chart",
          "text": "Consumer Needs segmentation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Pie chart",
              "slug": "pie",
              "status": "active",
              "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pie",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.43+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "73366ab4-286d-47f8-8025-9658eab94c5e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.48,
            "x": 0.02,
            "y": 0.275
          },
          "kind": "diagram",
          "text": "Today vs Future transition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.43+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fe3ce143-18ba-4a34-92ae-6f397fd7f5e3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.15,
            "x": 0.52,
            "y": 0.42
          },
          "kind": "list",
          "text": "More than 10m consumers have added more than 100m points to their credit scores; Hundreds of thousands of consumers are getting their first credit score on our platform; Consumers have accessed billions of dollars of credit",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.43+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "35700b8b-c4f3-40f1-8765-063ec0276cf0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Consumers: 70m+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-110a2903d7aa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "We are building a financial co-pilot; a platform that helps consumers save time and money every single day",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.43+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f434ceae-d3a5-4dd3-9abd-0418842392d7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-e27acf2638ac",
          "evidence": "Title coins: 'building a financial co-pilot'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 44,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-e7d1513652e7",
          "evidence": "'Financial co-pilot' aviation metaphor anchors the product narrative",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 44,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "939259a5-070d-4eb3-b900-1523e9b8f094",
          "evidence": "The circular diagram segments consumer needs into Plan, Spend, Save, Borrow, Protect.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:36.43+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 44,
          "frameworkName": "customer-journey-map"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 46,
          "from": 42,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-663f1cf27bed",
          "evidence": "p.42-43 base $1.5bn business, p.45-46 add 4 growth drivers (Audience/Engagement/Data/Monetisation)",
          "position": 7,
          "objective": "Build credibility for Consumer Services via base + growth drivers",
          "confidence": 68,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 45,
      "type": "setup",
      "title": "The slide uses a three-pillar structure to summarize the company's value proposition.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 88,
        "componentCount": 11,
        "textChars": 1014,
        "nDataPoints": 8,
        "notes": "The slide uses a three-pillar structure to summarize the company's value proposition.",
        "elementsJson": [
          "headline_text",
          "big_number",
          "icon_grid",
          "screenshot",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.299+00",
          "seconds": 3.968,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/45",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-45",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Delivering unique value propositions available only on our platform and driving growth across existing and new verticals",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-7eccb378886b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.25,
            "x": 0.25,
            "y": 0.27
          },
          "kind": "diagram",
          "text": "Bureau Data, Membership Data, Experian Activate, Generative AI and Machine Learning",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77fea8c7-8346-4d87-b51a-b916e1aa5a22",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.65,
            "x": 0.34,
            "y": 0.94
          },
          "kind": "disclaimer",
          "text": "*Lending outcomes associated to ECS members **Connected Accounts through Boost or Personal Financial Management features",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "573215c0-7b71-49da-af31-27eeb2ebc401",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.45,
            "x": 0.52,
            "y": 0.24
          },
          "kind": "image",
          "text": "Experian Marketplace, Smart Money, Virtual Assistant, Boost, Savings Scan",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f06effd8-aecc-4602-93ea-b5ece66e3de0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.22,
            "x": 0.03,
            "y": 0.25
          },
          "kind": "list",
          "text": "70m+ free members, 16m+ connected accounts, 38bn financial transactions, 7m vehicles claimed, 10m auto loans, 2.8m homes purchased, Tens of millions of credit cards and personal loans opened",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17bf14b6-3cf1-459e-ac86-cd79e50bb883",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "US adult coverage: 25%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-834a4764e031",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.12,
            "x": 0.25,
            "y": 0.76
          },
          "kind": "paragraph",
          "text": "Unique data vantage point covering all parts of consumers financial lives",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "41feacf9-7e40-46af-9330-3d6223e73ad3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.45,
            "x": 0.52,
            "y": 0.82
          },
          "kind": "paragraph",
          "text": "Delivering unique value propositions available only on our platform and driving growth across existing and new verticals",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5a9ff527-7e81-4883-8ec7-f9efaf80b086",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.12,
            "x": 0.38,
            "y": 0.76
          },
          "kind": "paragraph",
          "text": "Integrated platform which connects consumer demand to lending supply",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ae069a79-3f3a-45bf-adf9-d970e78ba681",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.22,
            "x": 0.03,
            "y": 0.82
          },
          "kind": "paragraph",
          "text": "Scaled Consumer Base covering more than 25% of US adults",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d1ab3036-3a38-44de-896e-82f08870bbf8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Our Advantage: Our customer base, unique data, integrated platform and product innovation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.299+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1399aa9f-f847-491c-b465-f9b3d047529a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "The Rule of Three",
            "slug": "the-rule-of-three",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
            "version": 1,
            "bodyDocId": null,
            "description": "Ideas presented in threes are more memorable and satisfying",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b74-ec3d55789b8a",
          "evidence": "Multiple advantage pillars listed",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 45,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-eb76ff401bcd",
          "evidence": "Title: 'Our Advantage: customer base, unique data, integrated platform, product innovation'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 45,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 46,
          "from": 42,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-663f1cf27bed",
          "evidence": "p.42-43 base $1.5bn business, p.45-46 add 4 growth drivers (Audience/Engagement/Data/Monetisation)",
          "position": 7,
          "objective": "Build credibility for Consumer Services via base + growth drivers",
          "confidence": 68,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 46,
      "type": "analysis",
      "title": "The slide uses a consistent three-bar structure for each of the four pillars to show historical, current, and future growth.",
      "function": "quantify_impact",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 71,
        "componentCount": 13,
        "textChars": 366,
        "nDataPoints": 8,
        "notes": "The slide uses a consistent three-bar structure for each of the four pillars to show historical, current, and future growth.",
        "elementsJson": [
          "headline_text",
          "bar_chart_vertical",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.333+00",
          "seconds": 3.98,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/46",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-46",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.06,
            "y": 0.4
          },
          "kind": "callout",
          "text": "c.30% CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1b160eb5-243b-4087-946b-80c45b2999d9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.3,
            "y": 0.48
          },
          "kind": "callout",
          "text": "c.30% CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1f19e0d8-0c67-4c1e-b88a-25092065f866",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.78,
            "y": 0.43
          },
          "kind": "callout",
          "text": "c.20% CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5ee50827-2f07-4a18-ae7e-5dac02f6bd24",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.52,
            "y": 0.48
          },
          "kind": "callout",
          "text": "c.100% CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dee6bfb5-97c2-480e-82d2-130753e42be8",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "One of the largest consumer financial platforms",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-ba9a82db196a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.2,
            "x": 0.28,
            "y": 0.18
          },
          "kind": "chart",
          "text": "MAU growth metrics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "42346f56-9eb6-474c-a3b3-fc12ff669998",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.2,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "chart",
          "text": "Membership growth metrics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a2d0634d-b704-4dbb-bfa0-7c2386a21a1f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.2,
            "x": 0.52,
            "y": 0.18
          },
          "kind": "chart",
          "text": "Connected Accounts growth metrics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a60ab86b-aaed-470e-bd46-f85ba6a68ce8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.2,
            "x": 0.75,
            "y": 0.18
          },
          "kind": "chart",
          "text": "LTV growth metrics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b927d40a-85bd-460f-9f91-7896ca4ec3ea",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.45,
            "y": 0.96
          },
          "kind": "disclaimer",
          "text": "Note: TODAY signifies FY25",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "57234359-072e-4296-873b-c871b9fb3442",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "CAGR: 100%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-bd67ae2ad0a9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.62,
            "x": 0.19,
            "y": 0.0086
          },
          "kind": "title",
          "text": "One of the largest consumer financial platforms",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ebc7c30-e8cc-41a4-ab56-e60f6245a991",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "We measure our business across key growth drivers and are making significant progress in each of them",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.333+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8befb230-a726-4e3e-8a25-423ad226e783",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b74-f3a82a8344b1",
          "evidence": "Title: 'measure across key growth drivers and making significant progress'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-fa23f58c66cc",
          "evidence": "Distinct purple/pink/violet/green colour codes per growth driver",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-f531e40adc78",
          "evidence": "Four parallel bar charts (Audience, Engagement, Data, Monetisation) with same FY19/TODAY/NEXT structure",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b74-fdc8f687c0a3",
          "evidence": "NEXT bars rendered larger and label-highlighted vs FY19/TODAY",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a466-0666a594c3a3",
          "evidence": "Four parallel KPI bar charts labelled Audience / Engagement / Data / Monetisation",
          "framework": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "frameworkName": "Growth Drivers Dashboard (Small Multiples)"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 46,
          "from": 42,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-663f1cf27bed",
          "evidence": "p.42-43 base $1.5bn business, p.45-46 add 4 growth drivers (Audience/Engagement/Data/Monetisation)",
          "position": 7,
          "objective": "Build credibility for Consumer Services via base + growth drivers",
          "confidence": 68,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 47,
      "type": "setup",
      "title": "The slide uses a flow-based diagram to connect user actions with product tiers.",
      "function": "present_solution",
      "rawType": "customer_journey",
      "block": null,
      "metadata": {
        "slideType": "customer_journey",
        "slideTypeCanon": {
          "name": "Customer journey",
          "slug": "customer_journey",
          "status": "active",
          "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 4,
        "textChars": 266,
        "nDataPoints": 0,
        "notes": "The slide uses a flow-based diagram to connect user actions with product tiers.",
        "elementsJson": [
          "process_diagram",
          "photo",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:36.049+00",
          "seconds": 2.466,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/47",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-47",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.5,
            "w": 0.95,
            "x": 0.03,
            "y": 0.245
          },
          "kind": "diagram",
          "text": "Flow from Free Membership to Premium to Marketplace to Smart Money and Home Buying",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Customer journey",
              "slug": "customer-journey",
              "status": "active",
              "canonId": "019de52d-0503-75ee-a068-c9580afdc15d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "customer-journey",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.049+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "130c5b8d-4f01-4574-9a71-e0dfab4633df",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.03,
            "y": 0.52
          },
          "kind": "paragraph",
          "text": "Ingrid is an office manager who is looking to buy her first home in 2 years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.049+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0be0ec51-ffa3-4016-9189-39f36533434d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.03,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "47 © Experian Public",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.049+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "69bb78bf-debf-4d39-9f27-64f4920ee0b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.8,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Experian helps consumers achieve their financial ambitions... and this fuels our business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.049+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "25c0af41-e007-46c8-8b63-846ac37ce885",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-009dc9677855",
          "evidence": "Title: 'Experian helps consumers achieve their financial ambitions'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 47,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Customer journey map",
            "slug": "customer-journey-map",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "8a16ebcf-69fa-4398-ad4b-4423a9749f7d",
          "evidence": "Flow from Free Membership to Premium to Marketplace to Smart Money and Home Buying",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:53:10.692618+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 47,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "16a51667-deec-4f88-af92-6f7f3d2a372a",
          "evidence": "Visual representation of a user's progression through product stages to achieve a goal.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:54:36.049+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 47,
          "frameworkName": "customer-journey-map"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 49,
          "from": 47,
          "loop": {
            "name": "14_day_in_life",
            "slug": "14-day-in-life",
            "status": "active",
            "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
            "canonId": "019dd956-6b65-707f-9b14-89beaaab81fa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
            "description": "Humanize abstract data by walking through a single user's struggle and resolution",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-68e1c39384b1",
          "evidence": "p.47 customer journey, p.48 Smart Money use case, p.49 daily co-pilot product",
          "position": 8,
          "objective": "Show consumer financial co-pilot in user context",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 48,
      "type": "setup",
      "title": "The slide uses a process flow to show the progression of financial inclusion products, followed by a photo and a list of benefits, and a column of key performan",
      "function": "present_solution",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 76,
        "componentCount": 9,
        "textChars": 705,
        "nDataPoints": 3,
        "notes": "The slide uses a process flow to show the progression of financial inclusion products, followed by a photo and a list of benefits, and a column of key performance metrics.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "photo",
          "bullet_list",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:36.691+00",
          "seconds": 3.1,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/48",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-48",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Experian Smart Money enables consumers to build credit without going into debt.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-98b647b79d2a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.42,
            "x": 0.04,
            "y": 0.215
          },
          "kind": "diagram",
          "text": "Expanding Financial Power to All: Experian Boost, Experian Go, Experian Smart Money",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.691+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "95f2fd59-117f-4d94-af82-ac2d00ded0fb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.34,
            "w": 0.26,
            "x": 0.47,
            "y": 0.19
          },
          "kind": "image",
          "text": "Person holding a smartphone showing the Experian Smart Money app interface",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.691+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb90089a-3838-4d77-ac1f-825a507e32b0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.25,
            "x": 0.49,
            "y": 0.56
          },
          "kind": "list",
          "text": "Experian Smart Money Benefits: Creates daily engagement, Provides rich transaction stream, Further rounds out view of consumer's balance sheet, Enables graduation into partners' portfolios, New vertical growth for marketplace expansion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.691+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ee5e5d08-d77c-4708-bc3b-ea23882c619a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.12,
            "x": 0.83,
            "y": 0.29
          },
          "kind": "metric",
          "text": "750k+ accounts opened",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.691+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "36f2aaa6-9f5f-4748-9d62-1c8d0b0c7279",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.12,
            "x": 0.83,
            "y": 0.61
          },
          "kind": "metric",
          "text": "200%+ increase in funding rate since launch",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.691+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7245e4d7-32b6-418d-838f-ab9d4de054f3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.12,
            "x": 0.83,
            "y": 0.45
          },
          "kind": "metric",
          "text": "80%+ of funded dollars by direct deposit",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.691+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9ec4149d-9e5c-432c-9a39-6e86fedc7176",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "accounts opened: 750k+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-9e4702c26cbc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Experian Smart Money | Driving the next generation of financial inclusion with Experian and for our partners",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.691+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a133a972-3c28-4190-96ac-51e889d46b7f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-0bf41e0a1b4f",
          "evidence": "Specific product name + outcome 'build credit without going into debt'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 48,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "a9ee42ca-e73d-47e2-9470-98e71f47fc0f",
          "evidence": "Experian Smart Money Benefits: Creates daily engagement, Provides rich transaction stream, Further rounds out view of consumer's balance sheet, Enables graduation into partners' portfolios, New vertical grow",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:53:10.763706+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 48,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Sinatra Test",
            "slug": "sinatra-test",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
            "version": 1,
            "bodyDocId": null,
            "description": "If you can make it there, you can make it anywhere - using flagship example",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-06dd09ab3b1b",
          "evidence": "Smart Money flagship example with 750k+ users proves financial inclusion claim",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 48,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 49,
          "from": 47,
          "loop": {
            "name": "14_day_in_life",
            "slug": "14-day-in-life",
            "status": "active",
            "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
            "canonId": "019dd956-6b65-707f-9b14-89beaaab81fa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
            "description": "Humanize abstract data by walking through a single user's struggle and resolution",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-68e1c39384b1",
          "evidence": "p.47 customer journey, p.48 Smart Money use case, p.49 daily co-pilot product",
          "position": 8,
          "objective": "Show consumer financial co-pilot in user context",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 49,
      "type": "setup",
      "title": "Uses a 'Before-Today-Future' timeline structure to illustrate product evolution.",
      "function": "summarize",
      "rawType": "roadmap",
      "block": null,
      "metadata": {
        "slideType": "roadmap",
        "slideTypeCanon": {
          "name": "Roadmap",
          "slug": "roadmap",
          "status": "active",
          "canonId": "019de52d-0a55-72bc-9b7b-a47ef109839c",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 67,
        "componentCount": 8,
        "textChars": 742,
        "nDataPoints": 0,
        "notes": "Uses a 'Before-Today-Future' timeline structure to illustrate product evolution.",
        "elementsJson": [
          "screenshot",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.118+00",
          "seconds": 2.979,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/49",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-49",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "An AI-powered daily financial co-pilot that reinvents how consumers make big and small money decisions with minimal friction.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aaca-d250d556437d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.19,
            "x": 0.67,
            "y": 0.27
          },
          "kind": "image",
          "text": "Future state mobile app UI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.118+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "091ea99a-bc85-472e-979a-dce70e7f3f5c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.19,
            "x": 0.32,
            "y": 0.27
          },
          "kind": "image",
          "text": "Today state mobile app UI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.118+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63ee9402-3c4f-4655-a122-c0431d1f8ffa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.19,
            "x": 0.02,
            "y": 0.27
          },
          "kind": "image",
          "text": "Before state mobile app UI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.118+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9c1cbda5-9edd-4e39-9839-b84fbac04734",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.13,
            "x": 0.52,
            "y": 0.45
          },
          "kind": "list",
          "text": "Today: Experian Smart Money, Expanded Experian Boost, Experian Go, Personal Financial Management, Marketplace, Insurance Rate Monitoring, BillFixer, Personal Privacy Scan, Dark Web Scan, GenAI Chatbot: EVA",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.118+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03359793-5fce-434f-a41b-6db9542206d4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.12,
            "x": 0.87,
            "y": 0.47
          },
          "kind": "list",
          "text": "Future: AI-fueled recommendations, User experience with complete view, Automatic shopping/switching, 'On Your Terms' Passport, Automatic credit and debt improvement",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.118+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bdbd630e-5ccb-47f8-b654-6c9d6570050d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.09,
            "x": 0.21,
            "y": 0.56
          },
          "kind": "list",
          "text": "Before: Scores and Reports, Credit Monitoring, Alerts, Score Simulator",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.118+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bf57b2d6-3be4-4560-80a2-ca8a700701f5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Our product is evolving into a platform that helps consumers improve their financial health every day",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.118+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "653da421-ded4-4296-a500-3b2c79b5d83c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-0f3d666f564c",
          "evidence": "Title: 'product is evolving into a platform that helps consumers improve financial health'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 49,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-11814f2cf844",
          "evidence": "Daily co-pilot metaphor reinforced",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 49,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "398c2ca8-dd65-48b8-8953-2433a0102108",
          "evidence": "The slide uses a chronological progression (Before, Today, Future) to frame the product evolution.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:54:37.118+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 49,
          "frameworkName": "before-after-bridge"
        }
      ],
      "arcBeats": [
        {
          "to": 49,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution & Approach",
          "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 49,
          "from": 47,
          "loop": {
            "name": "14_day_in_life",
            "slug": "14-day-in-life",
            "status": "active",
            "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
            "canonId": "019dd956-6b65-707f-9b14-89beaaab81fa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
            "description": "Humanize abstract data by walking through a single user's struggle and resolution",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-68e1c39384b1",
          "evidence": "p.47 customer journey, p.48 Smart Money use case, p.49 daily co-pilot product",
          "position": 8,
          "objective": "Show consumer financial co-pilot in user context",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 50,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 2,
        "componentCount": 2,
        "textChars": 38,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:36.139+00",
          "seconds": 1.977,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/50",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-50",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.16,
            "x": 0.038,
            "y": 0.26
          },
          "kind": "image",
          "text": "Experian logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.139+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7aba5a37-b6ef-4663-a0b6-04540fd954e9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.345,
            "x": 0.038,
            "y": 0.465
          },
          "kind": "title",
          "text": "Marketplace and Insurance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:36.139+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8fcf03c4-44e2-461a-9d0d-933b20663e5c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Section divider",
            "slug": "section-divider",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
            "version": 1,
            "bodyDocId": null,
            "description": "A transitional slide marking the start of a new section.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "728d2a8e-774a-41cb-b504-9379df876295",
          "evidence": "Marketplace and Insurance",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:53:10.866441+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 50,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 51,
      "type": "tension",
      "title": "Uses a 'Why/How' framework to articulate strategic intent.",
      "function": "frame_problem",
      "rawType": "thesis_headline",
      "block": null,
      "metadata": {
        "slideType": "thesis_headline",
        "slideTypeCanon": {
          "name": "Thesis headline",
          "slug": "thesis_headline",
          "status": "active",
          "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 7,
        "textChars": 237,
        "nDataPoints": 0,
        "notes": "Uses a 'Why/How' framework to articulate strategic intent.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "paragraph",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.417+00",
          "seconds": 3.181,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/51",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-51",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.35,
            "w": 0.52,
            "x": 0.42,
            "y": 0.0033
          },
          "kind": "diagram",
          "text": "Dual-sided platform diagram connecting demand and supply",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.417+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c886722-fd10-4cb2-97a8-a0b61f561eb2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.03,
            "y": 0.00335
          },
          "kind": "image",
          "text": "FINANCIAL POWER TO ALL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.417+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28263e6c-ea3b-465e-b5c8-5fc318c66d98",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.35,
            "x": 0.53,
            "y": 0.0072
          },
          "kind": "paragraph",
          "text": "Command outsized growth with a dual sided platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.417+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4d2d60b8-718c-40e2-9740-843f81e6bbed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.15,
            "x": 0.62,
            "y": 0.00195
          },
          "kind": "paragraph",
          "text": "HOW...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.417+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "53419a8d-8e54-4649-95c2-cb183f9e1db4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.15,
            "x": 0.08,
            "y": 0.0072
          },
          "kind": "paragraph",
          "text": "Help millions of consumers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.417+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9e35db0d-238f-4949-b513-a452735674dc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.15,
            "x": 0.1,
            "y": 0.00195
          },
          "kind": "paragraph",
          "text": "WHY...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.417+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb33ebd9-1d75-44a2-aca4-a7a50208d949",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Our ambition is to build the largest, most inclusive financial platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.417+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "210b8c76-b2f9-447b-a157-12b5c187128a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-15b4f9b49758",
          "evidence": "Title: 'Our ambition is to build the largest, most inclusive financial platform'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 51,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-1b6ebb2ce9e0",
          "evidence": "Single-line ambition framing the section",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 51,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
          "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
          "cardinality": null,
          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        }
      ],
      "frameworks": [
        {
          "matchId": "65f2afe3-ba39-42d8-a911-bca3ceca2721",
          "evidence": "The slide links the 'Why' (purpose) to the 'How' (strategy/mechanism).",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:37.417+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 51,
          "frameworkName": "causal-chain"
        }
      ],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 52,
      "type": "analysis",
      "title": "The slide uses a hub-and-spoke visual to represent the platform, with a growth chart for demand and icons for supply.",
      "function": "present_framework",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 8,
        "textChars": 354,
        "nDataPoints": 8,
        "notes": "The slide uses a hub-and-spoke visual to represent the platform, with a growth chart for demand and icons for supply.",
        "elementsJson": [
          "headline_text",
          "bar_chart_vertical",
          "icon_grid",
          "bullet_list",
          "infographic"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:49.849+00",
          "seconds": 15.386,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/52",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-52",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.23,
            "x": 0.13,
            "y": 0.16
          },
          "kind": "chart",
          "text": "ECS Member Base growth chart",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:49.849+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db0d7a38-66a1-408d-8b62-d933da42312f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.18,
            "x": 0.42,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Central platform hub",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:49.849+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4a812293-441e-40c8-8a12-7aae59f6c884",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.23,
            "x": 0.68,
            "y": 0.16
          },
          "kind": "image",
          "text": "Partner service icons",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:49.849+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "652b1d97-2ac3-41c7-b3df-e4adb25f815c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.13,
            "y": 0.45
          },
          "kind": "list",
          "text": "We help consumers... Get insurance, Manage debt, Save time and money, Achieve financial goals",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:49.849+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "86203f10-fb1b-4f06-918e-f54ff707b1dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.65,
            "y": 0.45
          },
          "kind": "list",
          "text": "We help partners... Manage risk, Find the right customer, Eliminate friction, Grow profit",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:49.849+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d94a0cc5-1953-43bf-84a3-19946b7e560f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "ECS Member Base: 100m+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-a29a8958fa4a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.35,
            "y": 0.75
          },
          "kind": "table",
          "text": "Active Partners and Stats",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:49.849+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6a9a1839-f572-4621-bc90-5e90336aaa86",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.7,
            "x": 0.02,
            "y": 0.03
          },
          "kind": "title",
          "text": "The foundation of our dual-sided platform is in place...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:49.849+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0cd3b8a4-d89d-4c70-bff4-6e0cc37a5e45",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-1e6ce5b30c86",
          "evidence": "Title: 'foundation of our dual-sided platform is in place' (100m+)",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 52,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-213535b06c3a",
          "evidence": "'Dual-sided platform' marketplace metaphor",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 52,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "e93513c8-99d8-44ab-a46d-a68fc3f7e5dc",
          "evidence": "Visual representation of demand and supply sides connected by a central hub",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:54:49.849+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 52,
          "frameworkName": "dual-sided-platform"
        }
      ],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 53,
      "type": "resolution",
      "title": "The slide uses two bar charts to compare historical performance (FY20) vs current performance and to show the uplift in engagement metrics.",
      "function": "quantify_impact",
      "rawType": "impact_sizing",
      "block": null,
      "metadata": {
        "slideType": "impact_sizing",
        "slideTypeCanon": {
          "name": "Impact sizing",
          "slug": "impact_sizing",
          "status": "active",
          "canonId": "019de52d-0d26-773b-aeda-2d1930f5636d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 71,
        "componentCount": 8,
        "textChars": 682,
        "nDataPoints": 6,
        "notes": "The slide uses two bar charts to compare historical performance (FY20) vs current performance and to show the uplift in engagement metrics.",
        "elementsJson": [
          "bar_chart_grouped",
          "bar_chart_vertical",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.248+00",
          "seconds": 2.677,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/53",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-53",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Activate eliminates the risk in applying for an offer, dramatically increasing engagement with offers and conversion rates across our member base",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-342e3bc4c60b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.48,
            "w": 0.46,
            "x": 0.04,
            "y": 0.21
          },
          "kind": "chart",
          "text": "Availability of Pre-Approved or No Risk to Apply Offers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "97ed0fc1-446d-484b-9f6c-7900d0da6815",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.48,
            "w": 0.45,
            "x": 0.51,
            "y": 0.21
          },
          "kind": "chart",
          "text": "Click to Apply Rate By Offer Type",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "158ae7f2-d472-40f5-ba53-a289b469d0c5",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Click to Apply Rate: +63%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-3a1b39f4b285",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.42,
            "x": 0.53,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "Activate eliminates the risk in applying for an offer, dramatically increasing engagement with offers and conversion rates across our member base",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "69f963c9-420b-4ab7-8e98-45a352ae1d5e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.42,
            "x": 0.06,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "Lender onboarding into Activate programs has accelerated, now covering the majority of our active member base",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8cbc0b9f-7560-45a9-b43c-0b01d26856bc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.16,
            "x": 0.42,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "*As a percentage of Monthly Active Users",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ee08161-3b28-4e4a-a97d-bd8dc3875490",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.96,
            "x": 0.02,
            "y": 0.03
          },
          "kind": "title",
          "text": "Activate maximizes yield, creates certainty for consumers and partners and unlocks increased engagement and monetization of offers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bab4ab3b-bc1f-4194-9f15-be783d9aeff6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-26e54655f121",
          "evidence": "Title states Activate's effect: 'maximizes yield, creates certainty, unlocks engagement'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 53,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-29c7cd95d1d1",
          "evidence": "+63% engagement metric anchors the claim",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 53,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 56,
          "from": 53,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-6f2d60b7014b",
          "evidence": "p.54 '3m on our platform' vs p.55 '80m off our platform' = $200m per share point on p.56",
          "position": 9,
          "objective": "Frame Activate gap: 3m on-platform vs 80m off-platform",
          "confidence": 86,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 54,
      "type": "resolution",
      "title": "The slide uses a bubble chart metaphor to illustrate relative volume of originations.",
      "function": "quantify_impact",
      "rawType": "impact_sizing",
      "block": null,
      "metadata": {
        "slideType": "impact_sizing",
        "slideTypeCanon": {
          "name": "Impact sizing",
          "slug": "impact_sizing",
          "status": "active",
          "canonId": "019de52d-0d26-773b-aeda-2d1930f5636d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 23,
        "componentCount": 4,
        "textChars": 254,
        "nDataPoints": 1,
        "notes": "The slide uses a bubble chart metaphor to illustrate relative volume of originations.",
        "elementsJson": [
          "infographic"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:41.462+00",
          "seconds": 6.804,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/54",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-54",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.45,
            "x": 0.48,
            "y": 0.1
          },
          "kind": "chart",
          "text": "Bubble chart showing relative origination volumes for Cards, Loans, Insurance, and Auto.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Bubble chart",
              "slug": "bubble",
              "status": "active",
              "canonId": "019de52d-00a4-756f-8978-8d5e48905dbc",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bubble",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0cf3bcb8-685a-470a-9bc0-2c4f01a90b17",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "originations: 3m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-576892405d61",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.35,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "ECS NA Member Transactions (originations) in CY2023 – Adjusted for illustration",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e408a58-117e-4d86-aabf-1fa9e911f362",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "title",
          "text": "Last year, our members performed nearly 3m originations on our platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a0536409-abb6-4a5f-8810-0bdf33fd5920",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-2f079d1a0163",
          "evidence": "Title: 'members performed nearly 3m originations on our platform'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 54,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-33bd2374ecc4",
          "evidence": "Specific 3m count single hero number",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 54,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 56,
          "from": 53,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-6f2d60b7014b",
          "evidence": "p.54 '3m on our platform' vs p.55 '80m off our platform' = $200m per share point on p.56",
          "position": 9,
          "objective": "Frame Activate gap: 3m on-platform vs 80m off-platform",
          "confidence": 86,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 55,
      "type": "resolution",
      "title": "The slide uses a Venn-like diagram to contrast 'On our platform' (small circle) with 'Off our platform' (large circles).",
      "function": "quantify_impact",
      "rawType": "impact_sizing",
      "block": null,
      "metadata": {
        "slideType": "impact_sizing",
        "slideTypeCanon": {
          "name": "Impact sizing",
          "slug": "impact_sizing",
          "status": "active",
          "canonId": "019de52d-0d26-773b-aeda-2d1930f5636d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 6,
        "textChars": 215,
        "nDataPoints": 1,
        "notes": "The slide uses a Venn-like diagram to contrast 'On our platform' (small circle) with 'Off our platform' (large circles).",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "infographic"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:40.492+00",
          "seconds": 5.799,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/55",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-55",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "But, our members created nearly 80m originations off our platform.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-d820219e1faf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.55,
            "x": 0.45,
            "y": 0
          },
          "kind": "image",
          "text": "Cards, Loans, Auto, Insurance icons",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "698a34af-a654-4553-ba20-52963594b02b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.12,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "legend",
          "text": "ON OUR PLATFORM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0116730e-5e98-482c-99de-071ba8a4dd59",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.12,
            "x": 0.11,
            "y": 0.85
          },
          "kind": "legend",
          "text": "OFF OUR PLATFORM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "55d34210-af7c-43b4-96da-423b3eee9715",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "originations: 80m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-dc0f28fa2e8a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.35,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "But, our members created nearly 80m originations off our platform.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6ade1d9e-9685-41f3-b827-5fcf2f26d3c3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-3727c26cd2eb",
          "evidence": "Title: 'But, our members created nearly 80m originations off our platform'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 55,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b75-3fb67d7a15aa",
          "evidence": "Direct juxtaposition between on-platform and off-platform volumes",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 55,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b75-3984c2620207",
          "evidence": "80m vs 3m contrast hits as a pattern break",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 55,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 56,
          "from": 53,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-6f2d60b7014b",
          "evidence": "p.54 '3m on our platform' vs p.55 '80m off our platform' = $200m per share point on p.56",
          "position": 9,
          "objective": "Frame Activate gap: 3m on-platform vs 80m off-platform",
          "confidence": 86,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 56,
      "type": "resolution",
      "title": "The slide uses a Venn-like diagram to illustrate the consolidation of various financial services onto a single platform.",
      "function": "quantify_impact",
      "rawType": "impact_sizing",
      "block": null,
      "metadata": {
        "slideType": "impact_sizing",
        "slideTypeCanon": {
          "name": "Impact sizing",
          "slug": "impact_sizing",
          "status": "active",
          "canonId": "019de52d-0d26-773b-aeda-2d1930f5636d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 6,
        "textChars": 338,
        "nDataPoints": 1,
        "notes": "The slide uses a Venn-like diagram to illustrate the consolidation of various financial services onto a single platform.",
        "elementsJson": [
          "icon_grid",
          "infographic"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.499+00",
          "seconds": 2.8,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/56",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-56",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Shifting one point of origination share on to our platform is worth $200m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-879c47b5bd88",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.7,
            "x": 0.3,
            "y": 0
          },
          "kind": "image",
          "text": "Diagram showing four circles representing Cards, Loans, Auto, and Insurance, with an arrow indicating a shift to the platform.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Infographic",
              "slug": "infographic",
              "status": "active",
              "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "infographic",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e304c6df-3dce-4d95-aa2e-06441d622984",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "origination share value: $200m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-8b7a47ea3ea8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.1,
            "y": 0.85
          },
          "kind": "other",
          "text": "OFF OUR PLATFORM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0eaa9b18-613b-4a52-a5c9-f4200a5624d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.02,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "56 © Experian Public",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a0bde6b1-feee-4b91-a6a0-1c4f10f6be58",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.35,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Shifting one point of origination share on to our platform is worth $200m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2e0f3eb9-0fd4-40ff-b526-320fee595674",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Anchoring Bias",
            "slug": "anchoring-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c",
            "version": 1,
            "bodyDocId": null,
            "description": "First piece of information becomes reference point for all subsequent judgments",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect",
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-445b20bb14a5",
          "evidence": "$200m anchor frames the size of even small share gains",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 56,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-439f472f8dff",
          "evidence": "Title: 'Shifting one point of origination share is worth $200m'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 56,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-491db045cf31",
          "evidence": "Quantified value of 1pp shift",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 56,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 56,
          "from": 53,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-6f2d60b7014b",
          "evidence": "p.54 '3m on our platform' vs p.55 '80m off our platform' = $200m per share point on p.56",
          "position": 9,
          "objective": "Frame Activate gap: 3m on-platform vs 80m off-platform",
          "confidence": 86,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 57,
      "type": "tension",
      "function": "frame_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 12,
        "textChars": 969,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "process_diagram"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.939+00",
          "seconds": 3.19,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/57",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-57",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.28,
            "x": 0.67,
            "y": 0.23
          },
          "kind": "list",
          "text": "Carriers are emerging from a once-in-a-generation market shift, with new needs...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c488ec0-7383-4388-b06b-2deddb31382b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.28,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "list",
          "text": "The US market is massive, but complex for carriers and consumers...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5989e127-8317-48ff-a7d1-86986ad1fb9b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.28,
            "x": 0.36,
            "y": 0.25
          },
          "kind": "list",
          "text": "Every consumer needs insurance, but comparison shopping is hard...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "de8a6111-4ec2-4a45-a68d-c30bcf0e3145",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Market size: $12bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacc-108af3b3acef",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.26,
            "x": 0.37,
            "y": 0.49
          },
          "kind": "paragraph",
          "text": "Saving money on insurance is one of the primary savings opportunities for consumers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0df1ef84-e247-4592-b144-dab8d8f53828",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.26,
            "x": 0.68,
            "y": 0.68
          },
          "kind": "paragraph",
          "text": "Carriers and consumers have emerged with new needs and expectations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ad39a44-50bc-46d0-a726-44701d8fad8b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.26,
            "x": 0.37,
            "y": 0.6
          },
          "kind": "paragraph",
          "text": "Consumers don't understand how to easily compare offers, coverage levels and costs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "657f5d42-bf99-4b26-adab-8d6a5cbf7cc7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.26,
            "x": 0.06,
            "y": 0.49
          },
          "kind": "paragraph",
          "text": "The insurance shopping market is $12bn*",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7dcbe2a-5047-4c2c-9c44-5e310b1bde72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.26,
            "x": 0.68,
            "y": 0.49
          },
          "kind": "paragraph",
          "text": "COVID sent shockwaves through the insurance market; driving massive profit growth, followed by new profitability demands",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d154ba24-eb26-4f10-a5e0-ac1033e33e92",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.26,
            "x": 0.06,
            "y": 0.58
          },
          "kind": "paragraph",
          "text": "Traditionally, carriers have avoided sharing rates outside their owned and operated platforms - making the process of comparing real rates challenging",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d7a5f3a8-0b31-4327-bb66-30ed3944d292",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.03,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "57 © Experian Public *https://www.emarketer.com/content/us-insurance-digital-ad-spending-2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "93998f01-6eb6-424c-96ed-e27ab664e84c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.94,
            "x": 0.03,
            "y": 0.04
          },
          "kind": "title",
          "text": "Insurance shopping is massive market, ripe for disruption, and tightly aligned to Experian's wheelhouse",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.939+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ef5d762d-011f-4929-ac89-e5e77d869001",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-4e30981d8b3d",
          "evidence": "Title: 'Insurance shopping is massive market, ripe for disruption'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 57,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-509e8321c144",
          "evidence": "$12bn TAM size anchor",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 57,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 62,
          "from": 57,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-70c4379fafba",
          "evidence": "p.58 'Insurance shopping is broken... we aim to fix it' with explicit current vs new way visual; p.60 +170% revenue delta",
          "position": 10,
          "objective": "Insurance: broken status quo vs Experian-fixed future",
          "confidence": 84,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 58,
      "type": "tension",
      "title": "Uses a before-after framing to contrast the current fragmented market with the proposed solution.",
      "function": "compare_options",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "compare_options",
        "functionCanon": {
          "name": "Compare options",
          "slug": "compare_options",
          "status": "active",
          "canonId": "019de52d-167f-7038-aebc-70a9d2e0e33b",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 8,
        "textChars": 282,
        "nDataPoints": 4,
        "notes": "Uses a before-after framing to contrast the current fragmented market with the proposed solution.",
        "elementsJson": [
          "process_diagram",
          "callout_box",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.981+00",
          "seconds": 3.191,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/58",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-58",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Consumers can use multiple aggregators and still shop a portion of the market; High friction and effort.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-c2f3c4c6782d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.96,
            "x": 0.02,
            "y": 0.25
          },
          "kind": "framework",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.981+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "171170b3-a6ce-417d-acaf-82c054c71a00",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.08,
            "y": 0.28
          },
          "kind": "metric",
          "text": "5 sites, 50 steps",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.981+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "33db37cc-125b-4518-a099-7e7b7ecbf248",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.3,
            "x": 0.63,
            "y": 0.43
          },
          "kind": "metric",
          "text": "1 application, 3 steps to bind",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.981+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a049afa6-2e1a-4137-be70-7b387dc4668a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "steps to bind: 3",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-c446e6e38712",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.7,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Insurance shopping is broken... and we aim to fix it",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.981+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31712f65-318e-4c76-8111-799933421fd6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.65,
            "y": 0.18
          },
          "kind": "title",
          "text": "THE NEW WAY TO SHOP",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.981+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "19d90261-8cac-495b-8928-0d40788207c5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.3,
            "x": 0.12,
            "y": 0.16
          },
          "kind": "title",
          "text": "CURRENT INSURANCE LEAD AGGREGATOR EXPERIENCE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.981+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6fe4e7c6-790c-419e-b816-96dd7f78911f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Contrast Pairs",
            "slug": "contrast-pairs",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-5f1d2956e997",
          "evidence": "5 sites/50 steps vs 1 application/3 steps to bind",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 58,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-54ebbc2513c4",
          "evidence": "Title states the thesis: 'Insurance shopping is broken... and we aim to fix it'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 58,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b75-5a19d8fbe3a0",
          "evidence": "Side-by-side 'Current Insurance Lead Aggregator Experience' vs 'The New Way to Shop'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 58,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a466-0b71760e8c31",
          "evidence": "Two labelled panels 'Current Insurance Lead Aggregator Experience' vs 'The New Way to Shop'",
          "framework": null,
          "confidence": 86,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 58,
          "frameworkName": "Before/After Comparison"
        },
        {
          "matchId": "0eb65816-e28a-4274-8264-58084700623f",
          "evidence": "Contrasts 'Current' vs 'New' state to highlight problem and solution.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:54:37.981+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 58,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 62,
          "from": 57,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-70c4379fafba",
          "evidence": "p.58 'Insurance shopping is broken... we aim to fix it' with explicit current vs new way visual; p.60 +170% revenue delta",
          "position": 10,
          "objective": "Insurance: broken status quo vs Experian-fixed future",
          "confidence": 84,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 59,
      "type": "tension",
      "title": "The slide uses a 'before-after' framing to contrast the pain points of current aggregator models with the hub-and-spoke ecosystem of Experian.",
      "function": "frame_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 38,
        "componentCount": 5,
        "textChars": 548,
        "nDataPoints": 0,
        "notes": "The slide uses a 'before-after' framing to contrast the pain points of current aggregator models with the hub-and-spoke ecosystem of Experian.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "paragraph",
          "icon_grid"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.922+00",
          "seconds": 3.083,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/59",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-59",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Carriers must accept unqualified traffic, paying for traffic and leads from a myriad of aggregators. Finding the right consumer is like finding a needle in a haystack.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacb-f59a9ef11630",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "diagram",
          "text": "Carrier experience with aggregators vs Experian Insurance Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.922+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ecc5d7e2-de2b-42b3-8090-64155028427b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.45,
            "x": 0.52,
            "y": 0.22
          },
          "kind": "framework",
          "text": "Hub-and-spoke model for Experian services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.922+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2cf9a3b0-f8ea-426f-ba7c-c456fa1bc507",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.32,
            "x": 0.08,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "Carriers must accept unqualified traffic, paying for traffic and leads from a myriad of aggregators. Finding the right consumer is like finding a needle in a haystack.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.922+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c8e50991-0a08-45d4-8535-72f9051c8284",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.96,
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Experian Insurance Services enables partners an unrivaled precision to find their best customers profitably",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.922+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61c916ee-6b9f-40c3-a60e-5b562c11d6aa",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-63f51bd6d7c5",
          "evidence": "Title: 'enables partners unrivaled precision to find best customers profitably'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 59,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Analytical method",
            "slug": "analytical-method",
            "status": "active",
            "bestFor": null,
            "canonId": "b42c4911-7946-49b5-951c-5f3d23f4e2bd",
            "version": 1,
            "bodyDocId": null,
            "description": "Diagnostic / structuring methods (5-whys, fishbone, issue tree, hypothesis-driven).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "6d1b7c24-4b3e-45f3-bba3-aad24fa2cc0b",
          "evidence": "The diagram/process component suggests an analytical approach to understanding the carrier experience with aggregators vs Experian Insurance Services.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:53:04.700075+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 59,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-657c53a583b3",
          "evidence": "'Needle in a haystack' metaphor for finding right consumer",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 59,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "803f89ae-ea45-449f-b983-9d13650f6caf",
          "evidence": "The slide presents a clear problem statement, highlighting the challenges carriers face with unqualified traffic and the difficulty of finding the right consumer.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:04.661287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 59,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "3cf07e50-c258-4683-87f3-af449cdf75e9",
          "evidence": "Contrasts current pain points with the proposed solution.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:54:37.922+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 59,
          "frameworkName": "before-after-framing"
        },
        {
          "matchId": "35c89dde-6461-4b58-9035-a0a47923d893",
          "evidence": "Central Experian hub with surrounding service spokes.",
          "framework": null,
          "confidence": 0.85,
          "extraction": {
            "at": "2026-05-02 17:54:37.922+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 59,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 62,
          "from": 57,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-70c4379fafba",
          "evidence": "p.58 'Insurance shopping is broken... we aim to fix it' with explicit current vs new way visual; p.60 +170% revenue delta",
          "position": 10,
          "objective": "Insurance: broken status quo vs Experian-fixed future",
          "confidence": 84,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 60,
      "type": "analysis",
      "title": "The slide uses a combination of a qualitative matrix for carrier integration and a combo chart (bar + line) for financial performance.",
      "function": "quantify_impact",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 7,
        "textChars": 498,
        "nDataPoints": 2,
        "notes": "The slide uses a combination of a qualitative matrix for carrier integration and a combo chart (bar + line) for financial performance.",
        "elementsJson": [
          "headline_text",
          "data_table",
          "bar_chart_vertical",
          "line_chart",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:41.402+00",
          "seconds": 6.434,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/60",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-60",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Revenue Growth Q4 FY24 vs Q1 FY23 +170%; Policy Growth Q4 FY24 vs Q1 FY23 +200%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1041-7106-b144-3de5ab43a532",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.55,
            "y": 275
          },
          "kind": "chart",
          "text": "Experian Policy and Revenue Growth chart showing quarterly growth from Q1 FY23 to Q4 FY24.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.402+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0ff13b03-20c2-4cbe-a726-7e17e3ad4aca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.78,
            "y": 340
          },
          "kind": "metric",
          "text": "+170% Revenue Growth Q4 FY24 vs Q1 FY23",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.402+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "42fc028e-5b1e-48ed-920b-1d36292f2392",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.88,
            "y": 570
          },
          "kind": "metric",
          "text": "+200% Policy Growth Q4 FY24 vs Q1 FY23",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.402+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6248768d-2f7f-4417-bec4-5199d8f0ee7c",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Revenue Growth: +170%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1041-7106-b144-4236973f64e3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.03,
            "y": 275
          },
          "kind": "table",
          "text": "Experian Insurance Carrier Integration Coverage matrix showing Traffic, Rates in Product, and Integrated Binding for Top 5 Carriers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.402+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fe8d10d3-4951-494a-8bf8-db850a11eb20",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.02,
            "y": 0.04
          },
          "kind": "title",
          "text": "Our product innovation within insurance has delivered rapid impact, with more runway on the horizon",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.402+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c9b1d723-091d-4dd5-8dfc-aa308f8f62a9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-6b029586b7ed",
          "evidence": "Title: 'product innovation within insurance has delivered rapid impact'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 60,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "107e0948-5a0f-4ceb-a032-057f47785fbe",
          "evidence": "The slide features a chart/bar-vertical component, which suggests a deliberate choice of chart type to communicate information.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:53:04.773729+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 60,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-73d3828bd434",
          "evidence": "Specific Q4 FY24 vs Q1 FY23 baseline comparisons",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 60,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1970-727c-8b75-6ce95bca48ac",
          "evidence": "+170% and +200% callouts as pattern-breaking accents",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 60,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 62,
          "from": 57,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-70c4379fafba",
          "evidence": "p.58 'Insurance shopping is broken... we aim to fix it' with explicit current vs new way visual; p.60 +170% revenue delta",
          "position": 10,
          "objective": "Insurance: broken status quo vs Experian-fixed future",
          "confidence": 84,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 61,
      "type": "evidence",
      "title": "The slide uses a 'before-after' narrative structure to demonstrate the value proposition of the insurance marketplace.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 38,
        "componentCount": 6,
        "textChars": 244,
        "nDataPoints": 4,
        "notes": "The slide uses a 'before-after' narrative structure to demonstrate the value proposition of the insurance marketplace.",
        "elementsJson": [
          "headline_text",
          "big_number",
          "screenshot",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:41.094+00",
          "seconds": 6.026,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/61",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-61",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.65,
            "x": 0.27,
            "y": 0.25
          },
          "kind": "image",
          "text": "Experian Insurance Marketplace app interface",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f1e58a89-7280-4ce0-ac4b-5f0a83610752",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.15,
            "x": 0.08,
            "y": 0.72
          },
          "kind": "metric",
          "text": "Unique Vantage Point",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2992371a-32da-4c51-bd85-40a28cae40b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.15,
            "x": 0.08,
            "y": 0.26
          },
          "kind": "metric",
          "text": "16M+ connected accounts",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4500a7ef-5744-4174-a14c-64cbc5f1e09f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.15,
            "x": 0.08,
            "y": 0.49
          },
          "kind": "metric",
          "text": "Top 40 providers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f0841915-061b-4210-9422-8d366ae7202d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "connected accounts: 16M+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1040-743d-aacc-51001671ae50",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Experian is changing the way consumers shop for insurance... ...eliminating the need to shop for car insurance again.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:41.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dc3d3f96-d65f-4c32-83be-4bf445f1db05",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-76c5754fe967",
          "evidence": "Title: 'changing how consumers shop... eliminating need to shop again'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 61,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Social Validation",
            "slug": "social-validation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
            "version": 1,
            "bodyDocId": null,
            "description": "Showing others have done something, especially similar others",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-7bb74afd74df",
          "evidence": "16M+ scale signals adoption",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 61,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "c665963d-a4e2-4346-8612-9f74abf61302",
          "evidence": "The slide shows the user journey from monitoring to saving, framing the 'before' (manual shopping) vs 'after' (automated Experian solution).",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:54:41.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 61,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 62,
          "from": 57,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-70c4379fafba",
          "evidence": "p.58 'Insurance shopping is broken... we aim to fix it' with explicit current vs new way visual; p.60 +170% revenue delta",
          "position": 10,
          "objective": "Insurance: broken status quo vs Experian-fixed future",
          "confidence": 84,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 62,
      "type": "analysis",
      "title": "The slide uses a hub-and-spoke visual to represent the platform connecting demand and supply.",
      "function": "size_opportunity",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 85,
        "componentCount": 14,
        "textChars": 766,
        "nDataPoints": 8,
        "notes": "The slide uses a hub-and-spoke visual to represent the platform connecting demand and supply.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "infographic",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:39.41+00",
          "seconds": 4.265,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/62",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-62",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Our plan unlocks the untapped value in our audience, our data, and our deep relationships with supply",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:23+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1041-7106-b144-5d26d58d6a1e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.55,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "diagram",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0230b439-15f7-4d14-886e-69e57dc5061b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.32,
            "x": 0.63,
            "y": 0.2
          },
          "kind": "list",
          "text": "$50bn+ total addressable market opportunity\nFlywheel working, and expanding to new parts of consumers' lives\nDiversified business with exclusive data\nBrand and portfolio uniquely positioned to deliver on the potential of the market",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "50982a85-8243-4a5d-8022-811a4366f94e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.38,
            "y": 0.5
          },
          "kind": "metric",
          "text": "10pb of data in Ascend",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "05a7586f-3cfc-45a1-baf3-71c4d99f2f63",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.51,
            "y": 0.5
          },
          "kind": "metric",
          "text": "data on 900m+ vehicles",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1001feb2-805a-4e60-bb8b-a7b2302f7d68",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.05,
            "y": 0.5
          },
          "kind": "metric",
          "text": "2bn+ consumer interactions annually",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a1be909-5e9c-4ab3-8e27-c338eb99028f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.51,
            "y": 0.65
          },
          "kind": "metric",
          "text": "data on 144m US residential properties",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "341c1273-35fe-421f-bdb3-16648b187637",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "metric",
          "text": "80m lending events by members annually",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "37d5f0fb-a95a-40f7-b7d3-dea23bdcc668",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.18,
            "y": 0.65
          },
          "kind": "metric",
          "text": "16bn financial transactions seen through connected accounts",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "411be8bf-76cd-4031-b624-742c7b4ba636",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.18,
            "y": 0.5
          },
          "kind": "metric",
          "text": "$100bn TAM potential",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b9d27ad5-f6f7-4f16-82c1-c41c9489e073",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.38,
            "y": 0.65
          },
          "kind": "metric",
          "text": "300+ clients on our dual-sided platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bac090ff-cf3e-4a1c-9304-c0895778cdcb",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $100bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 15:27:23+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-1041-7106-b144-61ff4bb9b439",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.54,
            "x": 0.23,
            "y": 0.88
          },
          "kind": "title",
          "text": "Our plan unlocks the untapped value in our audience, our data, and our deep relationships with supply",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d4151f49-d265-4dad-9085-c4c1c864e131",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.76,
            "x": 0.12,
            "y": 0.05
          },
          "kind": "title",
          "text": "Creating an unrivaled consumer financial platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f21a2b1b-f54f-4721-94d8-7dd9a656a81f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Callback",
            "slug": "callback",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
            "version": 1,
            "bodyDocId": null,
            "description": "Referencing earlier content for payoff and cohesion",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1970-727c-8b75-86f3603a6801",
          "evidence": "Echoes p.51 ambition statement closing the section",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 62,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-7ffe689d9f3f",
          "evidence": "Title: 'Creating an unrivaled consumer financial platform'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 62,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1970-727c-8b75-82640af5799f",
          "evidence": "Closing one-line synthesis $100bn opportunity",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.999918+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 62,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
          "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
          "cardinality": null,
          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        },
        {
          "tool": {
            "name": "Flywheel",
            "slug": "flywheel",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1ad8-75ab-9027-a40365590152",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "9ed0944e-34dd-4488-9cb5-e1df56901d15",
          "evidence": "The slide mentions a 'Flywheel working, and expanding to new parts of consumers' lives', which suggests a flywheel model.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:53:04.88299+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 62,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "5692741d-272d-458e-a46d-e235a75e1174",
          "evidence": "Flywheel working, and expanding to new parts of consumers' lives",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:54:39.41+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 62,
          "frameworkName": "flywheel"
        }
      ],
      "arcBeats": [
        {
          "to": 62,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 50,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-07a7-7579-bd60-a4c7c39ef998",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [
        {
          "to": 62,
          "from": 57,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "019dd95a-08f7-737a-a005-70c4379fafba",
          "evidence": "p.58 'Insurance shopping is broken... we aim to fix it' with explicit current vs new way visual; p.60 +170% revenue delta",
          "position": 10,
          "objective": "Insurance: broken status quo vs Experian-fixed future",
          "confidence": 84,
          "extraction": {
            "at": "2026-04-29 13:07:29.779839+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 63,
      "type": "appendix",
      "function": "other",
      "rawType": "appendix",
      "block": null,
      "metadata": {
        "slideType": "appendix",
        "slideTypeCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-0762-71f8-b564-89ab863301cc",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 27,
        "componentCount": 4,
        "textChars": 430,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "logo_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:42.42+00",
          "seconds": 7.135,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/63",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-63",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.061,
            "w": 0.425,
            "x": 0.037,
            "y": 0.869
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries. The graphical device is a registered Community design in the EU. Other product and company names mentioned herein are the trademarks of their respective owners. Experian Public.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:42.42+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7576d11-9837-48b8-8a81-0bde91578c28",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.188,
            "w": 0.248,
            "x": 0.037,
            "y": 0.062
          },
          "kind": "image",
          "text": "Experian logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:42.42+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f2e6c64e-5eca-4a01-be19-146a5983e1cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.536,
            "x": 0.464,
            "y": 0
          },
          "kind": "image",
          "text": "Person working on a laptop and phone",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:42.42+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4be1e543-d158-4008-855a-67c14b376411",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.075,
            "w": 0.107,
            "x": 0.037,
            "y": 0.418
          },
          "kind": "title",
          "text": "Q&A",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:42.42+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3d85e1fa-7d0c-4205-9829-8509681f7f12",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 63,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-07a7-7579-bd60-a9e28f2ac4e9",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "Q&A and wrap-up close",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 64,
      "type": "setup",
      "function": "state_next_steps",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "state_next_steps",
        "functionCanon": {
          "name": "State next steps",
          "slug": "state_next_steps",
          "status": "active",
          "canonId": "019de52d-14ca-70ac-b534-971f458cdf29",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 25,
        "componentCount": 5,
        "textChars": 243,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:37.886+00",
          "seconds": 2.404,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/64",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-64",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.11,
            "w": 0.48,
            "x": 0.038,
            "y": 0.868
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e961491f-925c-4de1-afe3-93e4b9f99a87",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.188,
            "w": 0.25,
            "x": 0.038,
            "y": 0.062
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7c135a92-022b-400e-accf-372ceccfc80d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.536,
            "x": 0.464,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c6453128-e14f-4eef-96a3-19048b927b88",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.338,
            "x": 0.038,
            "y": 0.555
          },
          "kind": "paragraph",
          "text": "James Rose and Lloyd Pitchford",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9f8ffa81-ef55-4e65-9924-292aee897d33",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.065,
            "w": 0.248,
            "x": 0.038,
            "y": 0.365
          },
          "kind": "title",
          "text": "Wrap-up/close",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:37.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83c92ad7-65cf-46ff-a25d-9e7bdc89ca7b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 63,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-07a7-7579-bd60-a9e28f2ac4e9",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "Q&A and wrap-up close",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 65,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 26,
        "componentCount": 5,
        "textChars": 268,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:54:40.381+00",
          "seconds": 4.899,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/65",
        "deck": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-65",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "disclaimer",
          "text": "© Experian, 2024. All rights reserved. The word \"EXPERIAN\" and the graphical device are trademarks of Experian and/or its associated companies and may be registered in the EU, USA and other countries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.381+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c5638b2d-490c-4237-8bf3-7937167630df",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "image",
          "text": "Experian",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.381+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c66571cb-267c-4e55-bd16-872217b77e72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.55,
            "x": 0.45,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.381+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75fb4f39-dfad-4525-9a03-58b044d5f973",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.05,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "Thursday 5 September 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.381+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dc83373c-d549-4559-a55f-fce7521cff7b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "title",
          "text": "Barclays Global Credit Bureau Forum",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:54:40.381+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "815c3c6f-f340-4875-b4b2-14f9062da9d3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 63,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-07a7-7579-bd60-a9e28f2ac4e9",
          "matchId": "019dd95a-0543-7581-99b2-3c71028738b7",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "Q&A and wrap-up close",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 5,
      "label": "Situation & Context",
      "description": "Cover, agenda, integrated approach, 360-degree consumer view"
    },
    {
      "from": 6,
      "to": 6,
      "label": "Problem & Complication",
      "description": "700 clients voice automation/integration pain points"
    },
    {
      "from": 7,
      "to": 49,
      "label": "Solution & Approach",
      "description": "Ascend platform, Brazil pillars, Consumer Services co-pilot"
    },
    {
      "from": 50,
      "to": 62,
      "label": "Evidence & Proof",
      "description": "Marketplace/Activate metrics, Insurance +170% growth, $100bn TAM"
    },
    {
      "from": 63,
      "to": 65,
      "label": "Impact & Next Steps",
      "description": "Q&A and wrap-up close"
    }
  ],
  "loops": [
    {
      "from": 5,
      "to": 6,
      "label": "Voice Of Customer",
      "description": "Establish need via direct client voice"
    },
    {
      "from": 7,
      "to": 7,
      "label": "Benchmark Gap",
      "description": "Position Experian above competitors across segments"
    },
    {
      "from": 8,
      "to": 21,
      "label": "Zoom In",
      "description": "Walk through Ascend platform from overview to use cases"
    },
    {
      "from": 22,
      "to": 24,
      "label": "Domino Effect",
      "description": "Show flywheel of Software+Analytics+Data driving growth"
    },
    {
      "from": 26,
      "to": 31,
      "label": "Why Now",
      "description": "Build the Brazil opportunity case via trends and TAM expansion"
    },
    {
      "from": 32,
      "to": 38,
      "label": "Mece Breakdown",
      "description": "Decompose Brazil strategy into 3 distinct, complete pillars"
    },
    {
      "from": 42,
      "to": 46,
      "label": "Build Up",
      "description": "Build credibility for Consumer Services via base + growth drivers"
    },
    {
      "from": 47,
      "to": 49,
      "label": "Day In Life",
      "description": "Show consumer financial co-pilot in user context"
    },
    {
      "from": 53,
      "to": 56,
      "label": "Tale Two Worlds",
      "description": "Frame Activate gap: 3m on-platform vs 80m off-platform"
    },
    {
      "from": 57,
      "to": 62,
      "label": "Before After",
      "description": "Insurance: broken status quo vs Experian-fixed future"
    }
  ]
}