Digital Revolution Awards · page 3 of 36
The slide uses a trichotomy framework to categorize purchase channels into Online Website, Online Platform, and Offline.
Consulting deck · market_landscape · analyze_data · dense density
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Slide schematic 4/6
callout 0/1 chart 1/1 list 1/1 metric 0/1 source-note 1/1 title 1/1
2 without position callout 1 · metric 1
calloutmetric · primary
Components 6
callout bar-vertical bullet primary source-note headline
Tools 5
Problem Statement Canvas block · 50%
Opens the customer-side problem framing for p.3-5 loop.
Contrast Pairs loop · 70%Online (~70%) framed against Offline (32%).
Action Titles slide · 85%'Channels trichotomy — Embracing the Digital Age, awaiting the Virtual Revolution' states the insight.
Color Strategy slide · 80%Red used to encode online share inside each cylinder.
Small Multiples slide · 85%Three identical channel-bar cylinders for Online Website / Online Platform / Offline.
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 1