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  "docSlug": "f35672098bfcb228",
  "documentTitle": "Digital Revolution Awards",
  "authorId": "Bain",
  "authorName": "Bain",
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  "notes": "The slide uses a trichotomy framework to categorize purchase channels into Online Website, Online Platform, and Offline.",
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      "kind": "callout",
      "text": "Companies shift to \"direct to consumer\" is changing landscape from omni-channel to a multi-touchpoint journey with evolving and complementary channel roles",
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      "kind": "chart",
      "text": "Bar chart showing 43% Online Website, 25% Online Platform, 32% Offline",
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      "kind": "list",
      "text": "Online experiences are expanding, and offline is digitizing. Companies shift to 'direct to consumer' is changing landscape from omni-channel to a multi-touchpoint journey.",
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      "kind": "metric",
      "text": "Channel usage: 70%",
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      "kind": "source-note",
      "text": "Source: Survey on Oct 23, 1k respondents; Industries analysed: travel, fashion, home appliances, cosmetics, electricity/gas/phone/internet contract, financial / insurance products, automotive, streaming services",
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      "kind": "title",
      "text": "Channels trichotomy: Embracing the Digital Age, awaiting the Virtual Revolution",
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  ],
  "metrics": [],
  "tools": [
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      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-16c4-7148-811f-b57d125f29a6",
      "evidence": "Opens the customer-side problem framing for p.3-5 loop.",
      "confidence": 50
    },
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      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-16c4-7148-811f-b3d9eb15a8c3",
      "evidence": "Online (~70%) framed against Offline (32%).",
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      "slug": "action-titles",
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      "evidence": "'Channels trichotomy — Embracing the Digital Age, awaiting the Virtual Revolution' states the insight.",
      "confidence": 85
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      "name": "Color Strategy",
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      "agent": "Designer",
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      "evidence": "Red used to encode online share inside each cylinder.",
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      "name": "Small Multiples",
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      "evidence": "Three identical channel-bar cylinders for Online Website / Online Platform / Offline.",
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      "parentBeatName": "Setup",
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      "position": 2,
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      "parentBeatName": "Development",
      "parentBeatSlug": "development"
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      "name": "Paradox Resolver",
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      "evidence": "p.4 'no fear to buy high-priced products online' contradicted by p.5 'still struggle to buy cars/mortgages online — prefer human-touch'.",
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