2021 Consumer Behavior Value Shake up · page 9 of 22
Accenture branding, likely from a report on the 'home economy' or post-pandemic consumer behavior.
Consulting deck · thesis_headline · establish_context · sparse density
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Anchoring Bias block · 70%
$2T number set as the reference anchor for everything that follows.
The Turn loop · 75%Loop opens with the deck's pivot from 'home is shifting' to 'this is a $2T move'.
Action Titles slide · 90%Action title quotes the $2T headline.
Contrast Principle slide · 80%Oversized $2T number contrasted against muted body.
Picture Superiority Effect slide · 70%Lifestyle image grounds abstract dollar figure.
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