2021 Consumer Behavior Value Shake up · page 17 of 22
2021 Consumer Behavior Value Shake up · slide 17
Consulting deck · thesis_headline · establish_context · sparse density
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Build-Up (Gradatio) loop · 80%
Loop ramps from one pillar to two to three across pp.18-20.
Tricolon loop · 80%Title pre-announces the three pillars: what/whom/where.
Action Titles slide · 85%Title: 'CPG leaders need to rethink what they sell, through whom and where'.
Picture Superiority Effect slide · 75%Lifestyle shared-meal image carries the pivot.
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