2021 Consumer Behavior Value Shake up · page 15 of 22
Uses a large photo background to illustrate the consumer context.
Consulting deck · key_takeaways · quantify_impact · dense density
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Components 8
callout photo big-number big-number primary paragraph paragraph source-note
Tools 6
Action Titles slide · 80%
Action title quotes the 68% importance stat.
Audience Definition slide · 70%The slide mentions 'those working from home' and 'consumer convenience accessibility gap', indicating a focus on a specific audience.
Contrast Principle slide · 85%Vertical pairing of 68% want vs 41% can't access.
Dual Coding Theory slide · 70%Numbers + scene-of-use image reinforce same message.
Picture Superiority Effect slide · 70%Full-bleed shopper-with-headphones image.
Von Restorff Effect slide · 80%Two oversized purple numbers stand out against photo.
Metrics 0
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Frameworks 0
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No frameworks
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