PwC's 22nd Annual Global CEO Survey · page 15 of 48
References John Maynard Keynes' theory of 'animal spirits'.
Consulting deck · transition · transition · dense density
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Emotional Appeal slide · 60%
atmospheric image evokes uncertainty
Metaphor & Analogy slide · 80%ships at sea image illustrates 'animal spirits' theory
Picture Superiority Effect slide · 70%full-bleed photo carries thematic weight
Storytelling Effect slide · 50%The slide uses narrative to explain the relationship between CEO confidence and global economic growth.
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