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        "evidence": "grouped bar comparing 2018 vs 2019 top growth markets",
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          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
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        "agent": "Storyteller",
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        "evidence": "The slide presents a narrative about changes in growth market preferences, using data to support the story.",
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          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
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          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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      {
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          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
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          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
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          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
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          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agents": [
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        "matchId": "019de8a9-fde4-725c-a0d4-ba3a7bad3d69",
        "evidence": "-41% big number anchors the page",
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      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
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        "evidence": "title names China as driver of US-preference drop",
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      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
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          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
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          "categoryName": "Slide",
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "matchId": "019de8a9-fe2d-71fb-a92b-38468cac8046",
        "evidence": "red arrow visually marks 59%→17% drop",
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        "extraction": {
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          "name": "Chart Selection Guide",
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          "description": "Choosing the right chart type for your data and message",
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        "matchId": "587ce229-ff04-44e1-b3cf-f2635eecc2b0",
        "evidence": "The slide features a bar chart showing growth market rankings, demonstrating a clear selection of a chart type to display data.",
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        "confidence": 0.8,
        "extraction": {
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      {
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          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
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          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
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          "categoryName": "Slide",
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "matchId": "019de8a9-fe75-722e-b4fc-db46300cbcf6",
        "evidence": "red arrow + chart highlights the steep drop",
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        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 12:29:04.961155+00",
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      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
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        "layer": "slide",
        "agents": [
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        "matchId": "019de8a9-febd-73ce-8a52-a610ef33d272",
        "evidence": "title: 'organisations are turning inward to drive revenue growth'",
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        "extraction": {
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        "pageNumber": 27,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "0fe71d5b-3580-44fd-81dd-413bba031cf0",
        "evidence": "The slide presents a key finding that 'organisations are turning inward to drive revenue growth', which can be seen as a big idea.",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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      {
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          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
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          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
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          "categoryName": "Slide",
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        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019de8a9-fee2-77ce-b358-413b9b336ead",
        "evidence": "horizontal ranked bar matches strategy ranking",
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      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
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          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
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          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "matchId": "019de8a9-fe99-72a8-be03-ce5937868513",
        "evidence": "77% callout dominates the page",
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        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 12:29:04.961155+00",
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        "pageNumber": 27,
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      },
      {
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          "name": "Action Titles",
          "slug": "action-titles",
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          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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        "agents": [
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        "matchId": "019de8a9-ff2d-771f-b2ef-408944a620e7",
        "evidence": "subtitle: 'Mind the information and skills gap'",
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        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "52afe3dc-de34-4994-8f20-a74cf21ba63d",
        "evidence": "The slide is titled 'DATA AND ANALYTICS AND ARTIFICIAL INTELLIGENCE: Mind the information and skills gap', serving as a clear section divider.",
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        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:31:43.70386+00",
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