PERILS OF PERCEPTION

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Comparison of perceived impact (%) vs actual CO2 savings (tonnes)

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The difference is clear when ranked by actual order – actions like recycling are over-estimated compared with not having a car at all or avoiding long-distance flights

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Comparing perceived vs actual impact of climate actions

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The chart highlights a perception gap where low-impact actions like recycling are ranked higher in public opinion than high-impact actions like not having a car.