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Ipsos · consulting-deck

PERILS OF PERCEPTION

30 pages · 5 arc beats · 3 loops

Consulting-Deck Download JSON
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PERILS OF PERCEPTION

Ipsos
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 22 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits
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100% 2/2 slides 100% 2/2 slides Agitate 3 slides 100% 3/3 slides 100% 3/3 slides · 14 hits
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33.3% 1/3 slides · 2 hits 33.3% 1/3 slides 100% 3/3 slides 100% 3/3 slides Solution 15 slides 100% 15/15 slides 100% 15/15 slides · 72 hits
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26.7% 4/15 slides · 5 hits
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100% 15/15 slides · 17 hits 73.3% 11/15 slides Key Messages 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
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100% 1/1 slides · 2 hits 100% 1/1 slides Key Takeaways 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits
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100% 1/1 slides · 2 hits 100% 1/1 slides

Slide inventory

30
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
This is a disclosure/methodology slide setting the stage for the report.front_matter
Open slide detail
03
summarize
Open slide detail
04
frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
05
The chart displays 'Agree' percentages in teal bars and 'Disagree' percentages in red bars for 30 markets.analyze_data
Open slide detailBeat · ProblemLoop · Cost Of Inaction
06
transition
Open slide detailLoop · Cost Of Inaction
07
transition
Open slide detailBeat · AgitateLoop · Cost Of Inaction
08
The chart highlights a discrepancy between public opinion (percentages) and actual scientific ranking of carbon savings.analyze_data
Open slide detailBeat · AgitateLoop · Cost Of Inaction
09
The chart highlights a perception gap where low-impact actions like recycling are ranked higher in public opinion than high-impact actions like not having a carcompare_options
Open slide detailBeat · AgitateLoop · Cost Of Inaction
10
transition
Open slide detailBeat · Solution
11
The chart compares public perception (Global Average vs GB) against the 'True rank' of effectiveness for climate change mitigation actions.analyze_data
Open slide detailBeat · Solution
12
The slide highlights a discrepancy between public perception and actual climate impact, noting that low-impact actions are often overestimated.analyze_data
Open slide detailBeat · Solution
13
transition
Open slide detailBeat · Solution
14
frame_problem
Open slide detailBeat · SolutionLoop · Voice Of Customer
15
Highlights the gap between public perception (surveyed) and reality (actual data).diagnose
Open slide detailBeat · SolutionLoop · Voice Of Customer
16
The chart highlights Great Britain with a yellow border. Data source: Ipsos Perils of Perception 2021.analyze_data
Open slide detailBeat · SolutionLoop · Voice Of Customer
17
This slide uses a provocative, conversational headline to emphasize a specific data point about public perception.summarize
Open slide detailBeat · SolutionLoop · Voice Of Customer
18
The slide uses a stacked bar chart to visualize survey responses, highlighting a significant gap between public perception and scientific data.analyze_data
Open slide detailBeat · SolutionLoop · Voice Of Customer
19
The slide highlights a 'peril of perception' regarding climate data.illustrate_case
Open slide detailBeat · SolutionLoop · Voice Of Customer
20
The image serves as a visual metaphor for the environmental impact of food production.transition
Open slide detailBeat · SolutionLoop · Mece Breakdown
21
The slide uses a blue background with white text, typical of Ipsos 'Perils of Perception' reports.summarize
Open slide detailBeat · SolutionLoop · Mece Breakdown
22
The slide highlights a misconception where 57% of respondents incorrectly believe a local diet with meat is better than a vegetarian diet with some imports.analyze_data
Open slide detailBeat · SolutionLoop · Mece Breakdown
23
The slide highlights a common misconception where people prioritize local food over vegetarianism for emissions reduction. Great Britain is highlighted.analyze_data
Open slide detailBeat · SolutionLoop · Mece Breakdown
24
summarize
Open slide detailBeat · SolutionLoop · Mece Breakdown
25
The slide highlights a significant knowledge gap, as 86% of respondents could not estimate the distance.analyze_data
Open slide detailLoop · Mece Breakdown
26
The slide highlights a significant knowledge gap (83% don't know) and compares public perception to scientific data.illustrate_case
Open slide detail
27
Standard Ipsos methodology disclosure slide.other
Open slide detail
28
appendix
Open slide detail
29
other
Open slide detail
30
Standard corporate boilerplate slide.summarize
Open slide detail