Understanding the path to digital marketing maturity

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Maturity model slide · 90%

legend: First party data is not used in any / few marketing campaigns; First party data is used in most marketing campaigns somewhat consistently / very frequently

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maturity-model 100%

The slide categorizes brands into four stages: Nascent, Emerging, Connected, and Multi-moment.

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The slide uses a maturity model framework (Nascent to Multi-moment) to segment brands and compare their data usage habits.