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BCG · consulting-deck

Understanding the path to digital marketing maturity

18 pages · 4 arc beats · 3 loops

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Understanding the path to digital marketing maturity

BCG
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 16 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 2 slides 100% 2/2 slides 100% 2/2 slides · 15 hits
— 0/2 slides
— 0/2 slides
— 0/2 slides
100% 2/2 slides
— 0/2 slides
Problem & Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
— 0/2 slides
100% 2/2 slides 100% 2/2 slides 100% 2/2 slides
— 0/2 slides
Evidence & Proof 3 slides 100% 3/3 slides 100% 3/3 slides · 17 hits
— 0/3 slides
100% 3/3 slides · 4 hits 100% 3/3 slides 100% 3/3 slides 100% 3/3 slides Impact & Next Steps 9 slides 100% 9/9 slides 100% 9/9 slides · 44 hits
— 0/9 slides
22.2% 2/9 slides 55.6% 5/9 slides 100% 9/9 slides 33.3% 3/9 slides

Slide inventory

18
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
summarize
Open slide detail
03
establish_context
Open slide detailBeat · Situation & Context
04
The slide uses icons to represent industries and a map with flags to represent the geographic scope of the study.establish_context
Open slide detailBeat · Situation & Context
05
The slide uses a curve to represent progression through maturity stages.present_framework
Open slide detailBeat · Problem & Complication
06
The slide uses a numbered list structure to categorize 12 distinct activities under 4 main pillars.present_framework
Open slide detailBeat · Problem & Complication
07
The slide uses a maturity model framework to categorize brands into four archetypes: Nascent, Emerging, Connected, and Multi-moment.diagnose
Open slide detailBeat · Evidence & ProofLoop · Zoom In
08
The slide uses a maturity model framework to compare regional digital marketing performance.compare_peers
Open slide detailBeat · Evidence & ProofLoop · Zoom In
09
The chart uses a maturity model framework to visualize industry-specific digital marketing maturity.compare_peers
Open slide detailBeat · Evidence & ProofLoop · Zoom In
10
The slide uses a maturity model framework (Nascent to Multi-moment) to segment brands and compare their data usage habits.present_framework
Open slide detailBeat · Impact & Next StepsLoop · Golden Circle
11
The slide uses a simple two-column layout to contrast revenue gains vs cost efficiencies.quantify_impact
Open slide detailBeat · Impact & Next StepsLoop · Golden Circle
12
Source: BCG Digital Marketing Maturity study 2019, Asia Pacific brandsquantify_impact
Open slide detailBeat · Impact & Next Steps
13
The framework uses a circular layout with a central triangle to categorize six factors.present_framework
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
14
The chart shows a 1.5x uplift in maturity score for CEO-sponsored brands.illustrate_case
Open slide detailBeat · Impact & Next Steps
15
The slide uses a 1.4x uplift callout to emphasize the maturity gap.illustrate_case
Open slide detailBeat · Impact & Next Steps
16
The slide uses a simple numbered process flow to outline the maturity journey.present_solution
Open slide detailBeat · Impact & Next Steps
17
The slide uses a staircase metaphor to represent maturity levels. It distinguishes between 'Org steps' and 'Technical steps' using icons.present_framework
Open slide detailBeat · Impact & Next Steps
18
other
Open slide detailBeat · Impact & Next Steps