Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT · page 18 of 64
The slide uses a color-coded legend to categorize items by 'essentiality' (Most, Less, Least).
Consulting deck · industry_trends · summarize · dense density
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Audience Definition slide · 70%
Data compiled and modelled from: Forrester ForecastView, Forrester Analytics: Online Retail Forecast, 2019 to 2024 (Asia-Pacific, China, India, Southeast Asia, USA) by Forrester Research.
Data Story Arc slide · 60%For first-time digital consumers, the shopping cart isn't static, but changes season by season.
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