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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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  "authorName": "Bain",
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      "text": "Indeed, in the past 3 months, the majority of recent first-time online purchases have been in grocery and food delivery, highlighting the impact of social distancing measures on consumer behaviour in the region.",
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      "text": "Timeline of purchase categories across three periods: Before Jun 2019, Dec '19 to Feb '20, and Mar to May '20.",
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      "text": "Data compiled and modelled from: Forrester ForecastView, Forrester Analytics: Online Retail Forecast, 2019 to 2024 (Asia-Pacific, China, India, Southeast Asia, USA) by Forrester Research. Passport: Economies and Consumers Annual Data 2018 to 2025, by Euromonitor. Digital 2019 (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) by Hootsuite, Jan 2019. Riding the Digital Wave: Capturing Southeast Asia's Digital Consumer in the Discovery Generation\" by Bain & Company (Facebook-commissioned survey of 12,965 respondents from ID, MY, PH, SG, TH, VN), Jun 2019.",
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      "text": "For first-time digital consumers, the shopping cart isn't static, but changes season by season. In the report Southeast Asia digital consumer trends that shape the next normal, we pointed out that people staying at home have increased the demand for essentials in the short term, both online and offline. Indeed, in the past 3 months, the majority of recent first-time online purchases have been in grocery and food delivery, highlighting the impact of social distancing measures on consumer behaviour in the region.",
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