The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking · page 3 of 24
The slide introduces a series of findings, starting with 'More digital' as the first of five significant changes.
Consulting deck · key_messages · summarize · dense density
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Slide schematic 5/7
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Before-After-Bridge block · 65%
block compares pre-pandemic vs current digital habits
Contrast Pairs loop · 70%loop opens digital-vs-in-store comparison thread
Action Titles slide · 70%callout 'shift to digital has accelerated dramatically'
Aha! Moment slide · 60%Consumers' shift to digital has accelerated dramatically.
Emotional Appeal slide · 60%lifestyle photo paired with section opener
Visual Hierarchy slide · 65%section number '1' + bold theme title
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