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  "documentTitle": "The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking",
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      "text": "mobile shopping growth: 2%",
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      "text": "Our previous Pulse survey pointed to four fault lines emerging between distinct groups of global consumers—and these distinctions are sticking, showing up clearly in our latest results, too. First, there are still marked differences between consumers who work primarily at home and those who mostly work elsewhere. Second, there's still a gap between younger and older consumers' behaviours. Third, shoppers who prioritise health and safety behave differently from those who don't. And finally, consumers in the Asia-Pacific region don't act in the same ways as those in other regions. Let's look at the five most significant changes exposed by the latest survey.",
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      "text": "Consumers' shift to digital has accelerated dramatically. They are buying more groceries online, Gen Z consumers have developed apps to find surplus COVID-19 shots, businesses have discovered that remote work really can work—the list goes on. More than half of the global consumers we surveyed in our most recent research say they've become more digital since our first Pulse survey was conducted. Consumers in Brazil, Egypt and Mexico say they've changed the most in this regard. And it's clear that more and more of that consumption is happening on mobile phones. Even though there's been a slight uptick in in-store commerce, shopping via smartphone keeps climbing steeply, gaining 2 percentage points on in-store shopping since our March 2021 Pulse survey was conducted (see Exhibit 2) and more than doubling since 2018.",
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