The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking · page 10 of 24
PwC Global Consumer Insights Pulse Survey slide.
Consulting deck · key_takeaways · summarize · dense density
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Contrast Pairs loop · 65%
eco loop contrasts aspiration vs action through p14
Data Story Arc loop · 70%loop builds: claim-evidence-barrier-nuance
Action Titles slide · 65%section title + 50% callout
Emotional Appeal slide · 70%consumer-with-recycling-bag photo
Picture Superiority Effect slide · 60%recycling-bag visual reinforces theme
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