{
  "docId": "019dd923-5ca1-7489-b63a-07f3cac110e0",
  "docSlug": "e8f9f47b68008d67",
  "documentTitle": "The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 10,
  "pageCount": 24,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "PwC Global Consumer Insights Pulse Survey slide.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-07f3cac110e0/10",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Globally, 50% of consumers say they’re more eco-friendly, but in Indonesia it’s 86%; Vietnam and the Philippines, 74%; Egypt, 68%; and the United Arab Emirates, 67%.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8332-7f0a3be5bab0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.57,
        "x": 0.43,
        "y": 0
      },
      "kind": "image",
      "text": "Person holding a paper bag with a recycling symbol",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3756e5e-7cdb-4f14-b00c-ed0e8130f3b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of consumers reporting more eco-friendly behavior: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8332-82df4259a2d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.38,
        "x": 0.05,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "It would hearten environmental activists everywhere to know that fully half of all global consumers we surveyed say they've become more eco-friendly since we conducted our first Pulse survey. And, continuing a trend from our first Pulse survey, consumers in Southeast Asia and the Middle East are leading the way. Globally, 50% of consumers say they're more eco-friendly, but in Indonesia it's 86%; Vietnam and the Philippines, 74%; Egypt, 68%; and the United Arab Emirates, 67%.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31677d99-9bad-4cef-b145-96dc439d8dbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.22,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "title",
      "text": "More eco-friendly",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2e75eda-5636-4f7d-9c5c-86162d44a629",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.33,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "10 | PwC's June 2021 Global Consumer Insights Pulse Survey",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f5d7d65-831e-4a8f-90ef-3dcc1411707b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de947-c893-70f0-af01-9112f718f8d6",
      "evidence": "eco loop contrasts aspiration vs action through p14",
      "confidence": 65
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de947-c8b7-741c-8a14-11ef77945045",
      "evidence": "loop builds: claim-evidence-barrier-nuance",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de947-c81e-77fe-a742-bfb113b773f8",
      "evidence": "section title + 50% callout",
      "confidence": 65
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de947-c848-76de-88bc-a64611ea5d08",
      "evidence": "consumer-with-recycling-bag photo",
      "confidence": 70
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de947-c86d-75ac-b728-8171001e9dbb",
      "evidence": "recycling-bag visual reinforces theme",
      "confidence": 60
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 2,
      "beatId": "019de947-c0d2-719f-92f0-5e2ca8a013db",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "p2 stacked-bar of 8 change dimensions then 5 trend buckets with charts/tables",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 17,
      "from": 3,
      "beatId": "019de947-c18f-7589-bcc5-91f7669d4484",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": null,
      "evidence": "trends 1-4 stack evidence: digital, health, eco, price",
      "position": 2,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 10,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de947-c251-70a8-a17e-c2cc9eed84a7",
      "evidence": "p10 intro, p11 WFH vs onsite line chart, p12 price barrier, p13 loyalty drivers, p14 generational heatmap",
      "position": 3,
      "objective": "Zoom from 'more eco-friendly' theme into behaviour, blockers and generational nuance",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 80,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}