The big news is that value growth of FMCG has rebounded as China's expanding middle class continues to seek out upgraded consumer goods that serve to improve health and elevate their lifestyle.
China Shopper 2018 Vol 1 · page 5 of 32
The slide summarizes key trends in Chinese consumer behavior, specifically the shift toward premium goods and the 'two-speed' market phenomenon.
Consulting deck · executive_summary · summarize · overcrowded density
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Slide schematic 6/8
callout 0/1 list 1/1 metric 0/1 paragraph 3/3 title 2/2
2 without position callout 1 · metric 1
calloutmetric · primary
Components 8
callout bullet primary paragraph paragraph paragraph headline headline
Tools 8
Pyramid Principle block · 85%
Answer-first exec summary then supporting evidence anchors the report.
SCQA Framework block · 75%Situation (7-year tracking), complication (two-speed growth), question (will rebound continue?), answer (yes, premiumization).
Three Pillars block · 78%Explicit 'three lenses': product category, channel, local vs foreign brand.
Data Story Arc loop · 70%Context → conflict (two-speed) → insight (premiumization) → implication (how to win).
Action Titles slide · 75%'Executive summary' header introduces clear thesis paragraphs.
Concrete Language slide · 80%Specific stats: 7 years, 106 categories, 1.6%→4.3%.
Executive summary slide · 90%This is the executive summary section of the report.
So What? Test slide · 80%Callout: 'value growth of FMCG has rebounded as China's expanding middle class…'
Metrics 1
Frameworks 1