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  "documentTitle": "China Shopper 2018 Vol 1",
  "authorId": "Bain",
  "authorName": "Bain",
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      "text": "The big news is that value growth of FMCG has rebounded as China's expanding middle class continues to seek out upgraded consumer goods that serve to improve health and elevate their lifestyle.",
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      "text": "The product category lens\nThe channel lens\nThe local vs. foreign brand lens",
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      "text": "This is the seventh consecutive year that we've tracked the shopping behaviors of Chinese consumers. Our continuing research has given us a valuable long-term view across 106 fast-moving consumer goods (FMCG) categories purchased for home consumption in China.",
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      "text": "As we saw in previous years, the food and beverage sectors and home care and personal care sectors tend to grow at different speeds. Both saw growth accelerate in 2017, even the typically underperforming food and beverages. The overarching force: premiumization.",
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