As Shoppers Upgrade, Growth Returns
China Shopper 2018 Vol 1 · page 6 of 32
The slide discusses premiumization strategies (price increases vs. new premium SKUs) and provides specific category examples.
Consulting deck · industry_trends · summarize · overcrowded density
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Action Titles slide · 70%
Title 'As Shoppers Upgrade, Growth Returns' restates thesis.
Audience Definition slide · 70%The report is focused on China's expanding middle class and their shopping behaviors.
Big Idea Formula slide · 70%The report highlights the rebound of FMCG value growth and premiumization trend.
Concrete Language slide · 78%Callout: 'facial tissue category, premium SKUs' value rose 17% compared with 2%.'
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