China Shopper 2018 Vol 1 · page 15 of 32
The chart uses a 2x2 matrix structure to categorize premiumization strategies.
Consulting deck · competitive_analysis · analyze_data · overcrowded density
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Slide schematic 9/9
chart 1/1 framework 1/1 paragraph 5/5 source-note 1/1 title 1/1
Components 9
scatter instance paragraph paragraph paragraph paragraph paragraph source-note headline
Tools 4
2x2 matrix slide · 90%
2x2 matrix showing strategies: Raise price vs Increase volume
Action Titles slide · 88%Title states the insight: raise prices OR raise volume — but rarely both.
Annotation slide · 80%Quadrant labels 'Raise price', 'Increase both volume and value' annotate the matrix.
Visual Hierarchy slide · 70%Axes and quadrant boundaries dominate; category dots are secondary.
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 2