China Shopper 2018 Vol 1 · page 14 of 32
The slide includes a legend for growth rates and a note about data limitations for specific provinces.
Consulting deck · geographic_map · establish_context · overcrowded density
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Slide schematic 7/9
callout 0/1 chart 1/1 legend 1/1 metric 0/1 paragraph 2/2 source-note 1/1 title 2/2
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calloutmetric · primary
Components 9
callout map legend primary paragraph paragraph source-note headline subtitle
Tools 4
Horizontal Logic loop · 65%
Geographic split sits at same level alongside category and channel cuts.
Action Titles slide · 82%'Southwest and central provinces continued to serve as China's growth engine in 2017.'
Audience Definition slide · 70%A deeper look at premiumization by category
Color Strategy slide · 80%Choropleth heatmap of China provinces by FMCG CAGR bucket.
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No frameworks
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