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  "documentTitle": "China Shopper 2018 Vol 1",
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      "text": "Also, the category owes some of its recovery to marketing innovations intended to engage younger consumers, such as the use of the cartoon character Peppa Pig to sell biscuits. Another reason for premiumization in biscuits: the rise in online sales of imported products such as Nabati.",
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      "text": "Food categories addressing specific occasions were able to grow with premiumization. For example, gifting is an occasion for purchasing premium goods. Lindt and other top chocolate brands enjoyed double-digit growth as premium chocolate is considered one of the best options for gifting.",
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      "text": "Companies are hoping to translate this success to sluggish categories such as candy, where UHA Cororo, a Japanese brand, has introduced an innovative jelly candy that is injected with juice and has enjoyed rapid growth in the last two years.",
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      "text": "Unexpected competition in ready-to-drink (RTD) beverages. Beverages continued to grow at a lower rate than food categories. Value growth rose only slightly, from 2.3% in 2016 to 2.6% in 2017. Yet within this sector, healthy categories such as yogurt and packaged water maintained their ability to outpace categories considered less healthy. There is a downside. Yogurt's popularity has attracted many new local producers into the market, intensifying competition and dragging down average selling price growth. A clear sign: The promotion rate con-",
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      "text": "category product called Milka-Oreo Chocolate. It also invented the Oreo music box, which uses Oreo biscuits to actually play songs. Consumers can personalize the packaging of their music box by choosing the pattern and color, as well as the text they want to print on the package.",
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      "text": "Notes: Premium SKUs are defined as those selling at 1.2 times the category average price; RTD tea is ready-to-drink tea; CSD is carbonated soft drinks. Sources: Kantar Worldpanel; Bain & Company",
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