Rising average selling prices boosted overall FMCG market growth
China Shopper 2018 Vol 1 · page 11 of 32
The slide contains two figures (Figure 2 and Figure 3) each with three sub-charts. Figure 3 adds a 'growth without e-commerce' indicator.
Consulting deck · data_table · analyze_data · dense density
Slide locked Sign in to view
Slide schematic 5/5
chart 2/2 source-note 1/1 title 2/2
Components 5
bar-vertical bar-vertical source-note headline headline
Tools 5
Action Titles slide · 85%
'Rising average selling prices boosted overall FMCG market growth' is the insight.
Annotation slide · 78%Red arrow annotates the 3.6→4.3 rebound on Value chart.
Color Strategy slide · 75%Greyscale bars with red trend arrow draws eye to 4.3% rebound and 4.0 ASP.
Small Multiples slide · 90%Three side-by-side bar panels: Value / Volume / Average selling price, repeated for two figures.
Von Restorff Effect slide · 75%Single red arrow in otherwise-grey palette stands out.
Metrics 1
Frameworks 1