Growth rebounds across FMCG product categories
China Shopper 2018 Vol 1 · page 10 of 32
The slide includes a specific chart (Figure 1) showing growth trends for Total FMCG, Food and beverage, and Personal and home care from 2011 to 2017.
Consulting deck · industry_trends · summarize · dense density
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Slide schematic 5/5
chart 1/1 paragraph 1/1 source-note 1/1 title 2/2
Components 5
line paragraph source-note action-title headline
Tools 5
MECE Principle block · 72%
Four sectors (food, beverage, personal care, home care) cover 80% of FMCG.
Horizontal Logic loop · 70%Categories sit at the same level of abstraction within FMCG aggregate.
Action Titles slide · 82%'Growth rebounds across FMCG product categories' states the insight.
Chart Selection Guide slide · 70%Bar chart with category-level CAGRs.
Data-Ink Ratio slide · 70%Bain charts strip gridlines and 3D effects.
Metrics 1
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