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  "documentTitle": "China Shopper 2018 Vol 1",
  "authorId": "Bain",
  "authorName": "Bain",
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  "sourceTypeSlug": "strategy_consulting",
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  "notes": "The slide includes a specific chart (Figure 1) showing growth trends for Total FMCG, Food and beverage, and Personal and home care from 2011 to 2017.",
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      "text": "The major reason for the rebound: Average selling prices rose by 4% in 2017, offsetting stagnant volume growth.",
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      "text": "FMCG value growth: 4.3%",
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      "kind": "paragraph",
      "text": "China's market for fast-moving consumer goods (FMCG) rebounded in 2017, with total value growing by 4.3% compared with 3.6% in 2016. This represents the first time since we began tracking China's shopper behaviors in which sales grew faster than the previous year.",
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      "kind": "source-note",
      "text": "Note: Kantar excluded cigarettes from total FMCG and slightly updated all category data in 2017, leading to minor changes when refreshed with previous years' data. Sources: Kantar Worldpanel; Bain & Company",
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      "kind": "title",
      "text": "Growth rebounds across FMCG product categories",
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      "evidence": "Four sectors (food, beverage, personal care, home care) cover 80% of FMCG.",
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