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  "documentTitle": "China Shopper 2018 Vol 1",
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      "text": "Without e-commerce, total FMCG growth would have been much lower",
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      "text": "Figure 3: Annual growth of urban FMCG market value, volume, and average selling price (2012-17) with e-commerce impact",
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      "text": "Sources: Kantar Worldpanel; Bain & Company; National Bureau of Statistics of China",
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